Full List of X and GFX Price Increases Starting August 30
Earlier today we reported how Fujifilm said to some news outlets that prices for certain Fujifilm gear will go up on August 30.
Well, I think we can now share the full list of price increases that will come into effect August 30.
Not all X cameras and lenses will get a price increase. What’s not in the list below is safe.
On the GFX front, pretty much everything will get a price bump.
The biggest price jump (+30%) will go to all sorts of Fujifilm accessories, which I guess are still all made in China.
Of course that’s for now just a rumor. All I can say is that last time we were spot on with the list of price increases. It does not mean that we will be also this time, but it might explain why I am confident enough to share it.
Fujifilm Announced Further Price Increases Coming August 30

On August 1st Fujifilm did increase prices on plenty of X and GFX gear.
We already warned you that further prices increases are planed, but at the time of that article we knew only about instax gear price increases.
Well, Fujifilm has now issued a statement (read below) to several news outlets such as PetaPixel and DRPeview.
The global marketplace continues to present business challenges, driven by the volatile market conditions facing manufacturers, retailers, and consumers alike. With these changes and the instability of the marketplace, we have made the business decision to further adjust prices to accommodate for these global changes. As we navigate the current market situation, Fujifilm is doing all we can to work with our retailers and consumers to weather this storm together. We appreciate your continued support.
Last time the price increases ranged between 8 to 15%, with only one item seeing a hefty 43% price increase.
Last time the Fujifilm X-E5 and Fujifilm X half were not affected by price increases, and it seems that also this time the X-E5 and X half won’t get any price hike.
Fujifilm Dominates Japan’s MAP Ranking: X Half Leads Again, 4 Fujifilm Models in Top 10
For the second month in a row the Fujifilm X half is on top of the MAP camera ranking in Japan. And that, by a very large margin on the second placed camera.
Overall, out of the top 10, four cameras are coming from Fujifilm.
- Fujifilm X half
- Sony A7C II
- Nikon Z5II
- Ricoh GR IIIx
- Fujifilm X-M5
- Fujifilm X-S20
- OM System OM-5 Mark II
- Sony A7IV
- Canon EOS R6 Mark II
- Fujifilm X-T5
- Nikon Z50II
via Map Camera
EISA Awards: Fujifilm GFX100RF and XF500mmF5.6 Chosen for This Year’s Highly Exclusive “Finest” Club

As usual, EISA conducted a brutal selection process. After months of rigorous field testing, they hand-picked only the most exceptional products worthy of a spot on their prestigious list.
Below, you’ll find this ultra-short list of winners — and it’s an honor that the Fujinon XF500mmF5.6 and the Fujifilm GFX100RF make it on that exclusive list.
Another testament to their professionalism is the in-depth, insightful commentary they provide on each award-winning product. Their write-ups are so sagacious, it’s almost as if they were… I don’t know… written straight by the companies’ marketing departments.
And please, stop suggesting EISA dishes out awards just to rake in cash from those notoriously expensive licensing fees. The mere thought that they might award products in order to earn thousands of dollars per logo use is preposterous. Obviously, this is the toughest, most hard-earned award in the industry, and every winner has fought valiantly for their spot.
Now, enjoy the very short list of winners of photography related gear below.
- Sony Alpha 1 II – Camera of the Year
- Canon EOS R1 – Professional Camera
- Canon EOS R5 Mark II – Full-Frame Camera
- Nikon Z5II – Best Buy Camera
- Nikon Z50II – APS-C Camera
- Fujifilm GFX100RF – Compact Camera
- Sony FE 28-70mm F2 GM – Standard Zoom Lens
- Sony FE 85mm F1.4 GM II – Portrait Lens
- Tamron 90mm F2.8 Di III Macro VXD – Macro Lens
- Nikon NIKKOR Z 28-135mm F4 PZ – Photo/Video Lens
- Tamron 28-300mm F4-7.1 Di III VC VXD – Superzoom Lens
- Fujinon XF500mm f/5.6 R LM OIS WR – Telephoto Lens
- Canon RF 70-200mm F2.8L IS USM Z – Telephoto Zoom Lens
- Sigma 300-600mm F4 DG OS | Sports – Ultra-Telephoto Zoom Lens
- Sony FE 16mm F1.8 G – Ultra-Wideangle Lens
- Nikon NIKKOR Z 35mm F1.2 S – Wide-Angle Lens
- Canon imagePROGRAF PRO-1100 – Photo Accessory
- Xiaomi 15 Ultra – Photo & Video Smartphone
- Panasonic LUMIX S1R II – Photo/Video Camera
- OM System OM-3 – Micro Four Thirds Camera
- Canon PowerShot V1 – Vlogging Camera
- Sony FE 50-150mm F2 GM – Lens of the Year
- Nikon NIKKOR Z 50mm F1.4 – Best Buy Lens
- Canon RF 50mm F1.4 L VCM – Standard Lens
- VALOI easy120 and easy35 – Analog Product
- Zoner Studio – Photo Software
via EISA




