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Pre-Order Open Very Soon!

• Fujifilm manager introduces new building dedicated to Fujifilm X/GFX series development
• Fujinon XF50mmF1.0: has potential to open new possibilities for photographers and videographers.
• XF50mmF1.0 enjoys strong preorders. Manager apologizes for the delay. Fujifilm is preparing to increase capacity

XF10-24mmF4 R OIR WR

XF10-24mmF4 WR press release

• XF10-24mmF4 is one of most popular lenses of X series. Fujifilm maintains optical quality, but improves build quality.
• XF10-24mmF4 has 1 stop better OIS. Combined with X-T4 it has 6.5 stops OIS
• marked aperture ring was requested by users, and Fujifilm listened
• XF10-24mmF4 available November 2020

Roadmap

New Official Lens Roadmap

• XF70-300mmF4-5.6 will be compatible with 1.4x and 2x teleconverters. Reach up to 900mm (in 35mm format)
• launch next year (2021)
• XF18mmF1.4
• the pancake style 18mmF2 was designed for mobility, but this lens is designed to prioritize image quality. Sharp image all over frame with no distortion
• XF18mmF1.4 will be available within next year (2021)

X-S10

Fujifilm X-S10 Press Release

• X-Trans 4 + X Processor 4 (same of X-T4)
• has all film simulations of X-T4
• has IBIS with 5 axis 6 stops
• 4K30p
• vary angle LCD
• Fujifilm took a different approach in terms of design. X-S10 achieve functional beauty with straight and curved lines
• grip is very comfortable
• has built-in flash
• small camera with high functionality is something many customers desire
• task was to make IBIS fit in smaller camera
• IBIS was a must have function for this camera
• X-S10 has much smaller IBIS than X-T4
• they reduced size of the parts needed to boost the power of the IBIS
• up to 6 stops IBIS
• X-S10 has best AF system in X series lineup
• focuses in 0.02 seconds
• -7EV low light AF
• X-S10 has AUTO mode. Not new to Fuji system. But AUTO mode will chose automatically best film simulation, dynamic range, clarity, color chrome effect etc. All applied automatically
• The talk film simulations and say “Your style, our color”
• released schedueld in November, and $999 for body only

Firmware Updates

Firmware X-T3 Announcement

• Fujifilm X-T3 will get an update
• -7 EV low light AF
• faster Autofocus
• intelligent Face/Eye detection AF
• available for download in 2 weeks (28th of October)

X-S10 / XF10-24mmF4 Coverage

• photolari (google translate) – X-S10 first look
• photolari (google translated) – X-S10 presentation
• photolari (google translated) -XF10-24mmF4 presentation

• Fujifilm X-S10: BHphoto, AmazonUS, Adorama, Moment
• XF10-24mmF4 R OIS WR: BHphoto, AmazonUS, Adorama