This Guy Designed Fujifilm Film Simulation Recipe Cards to Download and Print

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One of facebook group I enjoy most lately is our fast growing Fujifilm film simulation group (8.6K members already!!).

What’s special about it?

Well, images shared in this group can be edited in all their parts (sharpening, shadow/highlight recovery etc), except for colors, which must come purely out of the Fujifilm camera (or the film simulation can applied in post in Capture One / Lightroom).

Navigating through the group shows that film simulations are not a marketing gimmik, but a powerful tool available to all Fujifilm X and GFX shooters.

And that Fujifilm takes colors seriously is also shown by the fact that the guy, who developed the original Velvia film, is now in charge of bringing the magic of film colors into Fuji’s digital cameras. We reported about Minami-San here. A life devoted to colors.

But here is the thing.

While Fujifilm currently offers many film simulations (and is always developing new ones), the Fujifilm X/GFX community often loves to fine-tune them to taste.

On the internet you can find all possible receipts. For example, here you can find 80+ film simulation receipts to download in form of PDF.

Now, many X shooters like to save the various film simulations receipts in their 7 available custom presets. But what if 7 is not enough, because the receipts you like to use regulary are more than that?

Well, an answer could be the “Fujifilm Film Simulation Recipe Cards” developed by Oleksii Prytuhin (instagram).

Print them in credit card size (as fellow FS-member Mick did here), put them in your wallet and keep them always with you. When needed, take them out, check the settings, adjust the camera settings and you are good to shoot again.

For now the receipts available in form of flash cards are still limited, but let’s hope Oleksii will slowly extend the number of cards available.

You can check out the Film simulation receipt cards at Fuji X Weekly here.

Of course, if any FR-reader would like to continue Oleskii’s work, feel free to do so, and to share with FujiRumors. I’d be happy to dedicate it another article here on FujiRumors.

Thanks to Kiattikool for sharing this information at our Film simulation group here, to Richie for writing this article and making the PDF available, and of course to Oleksii for the nice idea and the work.

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Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

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As we reported here, Toshihisa Iida has just been promoted to new President and Managing Director at Fujifilm Europe.

He is also the guy who said in the past that Fujifilm will NEVER go Full Frame.

Now he gave an interview to the amateurphotographer. Here are some excerpts:

COVID-19 affects on Fujifilm

  • Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
  • global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
  • Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners

Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?

  • biggest challenge is to ensure to keep innovating in R&D
  • Finding a real consumer demand’ is a key
  • provide a better experience of taking photos and videos
  • Customers don’t buy a sensor, but an experience
  • Fujifilm is not a company to simply follow the same path as others
  • Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.

The Market Differences over the Globe

  • X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
  • GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
  • piqued popularly of the X-A series in some Asian countries
  • Globally, instax is one of Fujifilm’s biggest consumer success stories

And Full Frame?

  • in the last two years the market shifted strongly towards full frame
  • for Fujifilm, APS-C is the best-balanced system
  • APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
  • GFX provides the best image quality without requiring a high level of investment.

Fujifilm X-S10

  • It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
  • very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
  • X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.

Weather Resistant Versions of older lenses?

  • WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch

Should Fujifilm work closer with Sigma and Tamron?

  • I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.

You can read the full interview at amateurphotographer.

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