BREAKING: Fujifilm X-S10 Coming October 15

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Just two weeks ago, we reported about a new Fujifilm camera registered under the name FF200001 and supposed to come on October 16.

Speculations on which camera it could be went pretty wild on the internet, but they were all wrong.

So let me set it right: Fujifilm will announce the Fujifilm X-S10 on October 15.

I have spoken ;).

I know, the leaked registration says October 16. I don’t know, maybe it has to do with time zones or so. But for most of us it will happen on October 15.

The initial leaked details about the Fujifilm X-S10 make it look pretty promising :).

Take care,

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Fujifilm XF 50mmF1.0 vs Fujifilm 56mmF1.2 Portrait Session Comparion

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John Branch has published a video, where he compares the brand new Fujinon XF50mm f/1.0 with the much loved Fujinon XF56mm f/1.2.

Down below are his findings, but keep in mind: the video was filmed BEFORE the important XF50mmF1.0 firmware update.

  • XF50mmf/1.0 has faster autofocus
  • he prefers to be very light during his wedding shoots using very small lenses (he uses the Fujicron f/2 lenses a lot), and the XF50mmF1.0 is a bit too heavy
  • he prefers the 50mm focal length over the 56mm
  • XF50mmF1.0 has more contrast and is way sharper than the 56mm

Especially considering the current huge deal on XF56mmF1.2 lenses, the 56mmF1.2 is great value for money (a lens I own and love). But from all I could see so far, if you do not mind the extra weight and size, the Fujinon XF50mmF1.0 is the way to go.

Fujifilm really put magic into that lens, a magic best described by Jonas Rask here, when he says:

My all time favorite lens from Fujifilm is the XF35mm f/1.4R – In my eyes it’s the perfect lens. There have been many wordings about that lens, and one thing that keeps on popping up in discussions is that it has a certain something that no-one seem to able to define. It always end up being labeled as “magic” which is silly.

The reason for its look is found in the optical design, a design that Fujinon decided to continue into the XF50mm f/1R WR. And that makes the images coming from this lens extremely appealing to those who like the look of the XF35mm f/1.4.

The images coming from XF50mm f/1 R WR has those exact same undefinable traits that makes me love my XF35mm f/1.4 so much. The sharpness that is sharp, yet not overly sharp. A flattering kind of sharpness that seems more rounded, organic and less digital/clinical. A bokeh rendering that is soft, delicious and very calming to the eye, and a color reproduction that gives a very lovely depth to especially warm color tones.

In other words, the XF50mm F/1 R WR is the portrait lens version of the XF35mm f/1.4 R!

Fujifilm has crafted a massive winner, and initial sales figures seems to confirm it!

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Fujifilm X-S10: Fuji’s First APS-C Mid-Range MILC camera With IBIS

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When we first published that Fujifilm would launch a new mid-range camera called Fujifilm X-S10, many of you thought this could be the successor to the forgotten Fujifilm X-S1.

But it’s not!

The Fujifilm X-S10 will be an APS-C mirrorless interchangeable lens camera.

It will be a “mid-range” camera, hence be placed into the X-T30 and X-E3 segment. This means it won’t be crazy-cheap like a X-T200, but also not as expensive as the Fujifilm X-T4.

And most interesting, the Fujifilm X-S10 will be Fujifilm’s first camera in that mid-range segment to feature IBIS, a privilege until now reserved only to the high-end Fujifilm X-T4 and Fujifilm X-H1.

I hope this dissipates some of the confusion I was perceiving about it. :)

Join our brand new Fujifilm X-S10 facebook group.

Take care,
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UPDATE: Fujifilm X-H1 / X-T3 Firmware Fixes Video Exposure Stepping

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UPDATE: Fixed also on Fujifilm X-T3, according to more reports

Oh, I remember it all to well.

I was on a 2 weeks holiday with my wife in the South of Italy, when Fujifilm released a new firmware update for my Fujifilm X-T4.

Unhappy of the usual “fix of minor bugs” formula, I sacrificed a few hours of my relaxing holiday, and dedicated myself to find out, what had been fixed. Well, I noticed that Fujifilm secretly and quietly fixed the exposure stepping bug in video, and I immediacy told you about it in this article.

Now also 11 other X series cameras received a firmware update, but since I own “only” the X-T1, X-E3 and X-T4 I can’t really check what has been fixed on all cameras.

But luckily I am just a small part of the big FR community, and fellow FR-reader Unnamed for a reason contacted me, telling me that the exposure stepping seems to be fixed now also on his Fujifilm X-H1.

No more exposure stepping in either Auto ISO or Aperture priority. When setting the aperture to Auto, stepping still occurs in 1/3rd stops (which is also still the case with the X-T4).

On my personal X-E3, exposure stepping seems to be still present after the firmware update.

In addition to that, Unnamed for a reason says:

  • The wireless communication is much stronger and the camera can be paired at longer distances – Worked flawlessly standing 1-1.5 meters (3.2-4.9 feet) away from the camera.
  • There are new items in the flash menu. “MASTER SETTING” “CH SETTING”. I am certain these are meant to work in conjunction with the new Nissin rebranded Fujifilm EF-W1 commander unit and Fujifilm EF-60 flash. I attached a Godox XPRO-F and a TT685F unit to the camera, to see if they are compatible with the new functions, but as of now, these slots remain greyed out.

Thanks a lot for your feedback :)

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2019 Mirrorless Camera Market: FUJIFILM is Solid Third with 500k Shipments Behind Sony (1.65 million) and Canon (940k)

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BCN report - APS-C vs Full Frame - via mirrorlessrumors (link below)
BCN report – APS-C vs Full Frame – via mirrorlessrumors (link below)

You might remember, how Techno System Research (a major marketing research company located in Japan) shared data regarding the 2018 global mirrorless camera market share. We saw that Fujifilm was on an impressive 3rd position, very close to Canon. Check it out here.

We also reported the Techno System Research data for 2019 in this article, where we saw that in terms of overall interchangeable lens camera sales, Fujifilm was on the 4th position.

Now we have a more detail report, that splits the overall and the mirrorless interchangeable camera shipment data.

We can see that Sony is the king of mirrorless, with 1.65 million cameras shipped.

According to what have been told to me, the majority of those Sony sales belong to the APS-C Sony A6000 series. And this seems to be confirmed by BCN data shared at mirrorlessrumors here.

Shipments of interchangeable lens cameras in 2019

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