Fujifilm Aims to Become Japan’s Top Medical Device Maker and What About the Future of their Camera Division?

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Fujifilm largest and most promising branch is the medical business.

As a consequence, that’s where Fujifilm puts lots of R&D.

How active Fujifilm currently is in the medical segment and how much money they are investing and making, can be read in an interesting article at Nikkei.

Fujifilm is seeing a massive growth, but it’s still not the Nr.1.

Despite its advances, Fujifilm will still not be the biggest medical equipment maker in terms of profit. […] the company foresees an operating profit ratio of 8.3% to sales in the medical-related business in fiscal 2020, lower than Terumo’s 15% and Olympus’ 18.6%.

However, one of the biggest advantages Fujifilm has, is that:

Fujifilm produces its own software while other medical equipment makers often outsource the work

That’s all fantastic news for Fujifilm, especially considering that the other two main branches they work in are struggling:

The group’s medical business has become a powerhouse for earnings, offsetting declines in sales of office equipment and cameras.

But is this good or bad news?

Well, it’s a mixed bag I think.

It’s surely good that Fujifilm is a healthy company. That’s the conditio sine qua non to keep the company running.

However, with the medical division becoming so dominant for Fujifilm, other branches lose importance and will have to justify their existence by making profits, too.

Because don’t think that the money the medical solution makes is pumped into the imaging division. That’s not how it works. The money BMW makes with motorbikes is also not pumped into their cars business or vice versa. Every segment uses the profits it makes, to reinvest in its own branch again.

For many years, the product that really kept the imaging division afloat was Instax. In the meantime, though, also the X and GFX series saw a certain growth and were finally able to walk on its own feet.

However, overall the situation of the imaging division is much more complicated than the one in the booming medical industry, and hence the future, for every camera brand, is relatively uncertain.

But I’d not be all that pessimistic overall… for these 3 reasons:

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Focus On Glass: Talking Fujinon XF80mmF2.8 1:1 Macro and About the APS-C Macro Advantage over FULL FRAME

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If you are one of those, who defines how good a lens is mainly on how sharp it is, then you’ll consider the XF80mmF2.8 1:1 Macro lens a fantastic lens.

It is clinically sharp and one of the best, if not the best lens in the Fujinon X system.

So let’s talk about this lens, starting from a recent “focus on glass” episodes, where Fujfilm talks about the XF80mmF2.8 Macro. They say:

  • Fuji’s APS-C sensor allows to shoot 1.5 times larger macro photography than a full frame sensor
  • Fujifilm is strongly committed to APS-C
  • the 80mm maximizes the APS-C value proposition and allows user to experience macro photography without sacrifice
  • the synergy between Fujifilm color reproduction and lens technology offers a unique and unrivaled product on the market
  • uses floating focus system to obtain high image quality. New autofocus system was developed for this lens
  • fast and accurate focus
  • Since this is a marco lens, Fujifilm opted for an optical image stabilization system that suppresses shift shake
  • uses many ED lenses to minimize chromatic aberration at wide apertures
  • creates beautiful bokeh at 1:1 magnification ratio

Quite frankly, though, I think the main advantage of APS-C lenses is that you can make them smaller (and consequently cheaper) than full frame lenses. If then in certain areas they have other advantages, that’s a welcome, but minor advantage.

FYI, I’ll add also the video about the glorious XF16mm f/1.4.

  • thanks to floating focus system the XF16mmF1.4 can achieve minimum focus distance of 15cm
  • NanGI coating to reduce flare

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Focus on Glass – XF80mmF2.8 Macro and XF16mm F1.4

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LEAKED: First Image of NiSi Wide Angle lens for Fujifilm X

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NiSi is going to launch its first camera lens. It will be a wide angle lens and it will be availbale also for Fujifilm X.

From the higher resolution version image below, it looks like an f/4 lens

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There is a Sensor, 70% FULLER than FULL FRAME and Here is Where it SHINES!

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Promised!

There will be rumors, I tell you that!

We’ll talk about gear & specs. We will get mad at some, we will love others. But in any case, we are going to have fun.

And yet, that’s not how I’d like to start 2021 here on FujiRumors.

Nope, I’d like to start with an image roundup, because what I love most on my Fujifilm system, is not all the cameras and lenses that I have in my bag, but the images I was able to print big and put on my wall thanks to it.

And little it matters which gear you use, as long as it is fun to you.

May it be APS-C, full frame, or that sensor, that is actually 70% “fuller” or “bigger” than full frame and you find inside Fujifilm GFX cameras.

Every system has its strenghts, and the one of the Fujifilm GFX system is definitely portraits and landscape.

And that’s what we want to focus on today: the Fujifilm GFX.

You know, a new and amazing Fujifilm GFX100S is coming soon, so I thought we can give you guys a taste of its power, by sharing images fellow Fujifilm GFX shooters shared at our fantastic Fujifilm GFX group.

I hope you’ll enjoy the images as much as I did, and I wish you a fantastic weekend.

Fujifilm GFX Image Rounudp

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