Fujifilm won 29 awards at the Good Design Awards 2018.
Now, I don’t know how the Good Design Award works, but if it’s like EISA and TIPA, then don’t take it too seriously. We have documented here, how EISA and TIPA work. Check the article out, if you want to know get clarity about the (not so transparent) award business.
With that said, Good Design gave an award to 29 Fuji products. Here are the cameras and lenses:
Photographyblog has published a bunch of hands on photos of the XF33mmF1.0, XF16-80mmF4. and XF16mmF2.8. You can check the out here and a selection down below.
For the second time today (first time here), I had to find a way through the security check and get into the Photokina halls. Stealthy like a ninja, I made it again.
This time I was armed with my wonderful Fujifilm X-E3 and I snapped some pictures of the upcoming Fujinon lenses.
I apologize for the quality, since I tried to make my way through a couple of Fujifilm managers and an angry lady, who told me “can I help you” in a tone that clearly ment “p*** off from here“.
So time was limited, the conditions difficult, I could not touch the lenses, but I made it… somehow.
XF33mmF1.0: Yes, it’s rather big, especially compared to the Mitakon 35mm F0.95 (manual focus only). I guess Fujifilm wants to make this the ultimate lens in terms of image quality, and still offer a fast AF motor. Filter size 77
XF16mmF2.8: Very small. Fits perfect in the Fujicron lineup with the XF23mmF2, XF35mmF2 and XF50mmF2. Filter size 49
XF16-80mmF4: This lens, my friends, will fall into the hands of many fellow X-shooters for travels. Filter size 72
images I took at photokina 2016… can you find Waldo
The Year of Mirrorless
This years’ photokina will probably the most exciting of the last 20 years.
We will assist to the death of DSLR’s (that’s it my friends, just accept it), and open the new era of mirrorless.
Paraphrasing the famous sentence from the movie Deadline we could say “that’s technology, baby, there is nothing you can do about it, nothing“.
Sure, the transition from DSLR to mirrorless won’t happen overnight. But that’s the trend. And that’s why Canon and Nikon are starting to get serious about mirrorless, too.
On this years photokina we will see the following new mirrorless cameras from Fujifilm:
In 2016, the by far busiest booth was the one of Fujifilm, but, between me and you, the most beautiful one was without a doubt the one of Leica (don’t tell Fuji, but I’ve spend hours (!!!) there).
This year, Fujifilm won’t have such an easy game to play like in 2016. The competition is strong, and that’s good for us customers.
The biggest problem?
Well, on the same Photokina days, there is also worlds largest beer festival, the Oktoberfest in Munich (I’ve never been there). So I stand in front of tough decisions: Oktoberfest or Photokina? Life can be so cruel!!!
As you know, Fujifilm has launched a dedicated Fujifilm Photokina microsite, where you can check out all the events planed for photokina.
Now they also published an official press release with all the details.
Well, actually not really all the details, since they don’t tell you that they will display also the Fujifilm GFX 50R, which will be announced on September 25 at 07:30 AM New York time :).
So far the rumored Fuji X-T3 specs (full list below) looks very interesting.
But one thing are the specs on paper, another thing is how the camera performs in real life, and that’s what Fujifilm X Shooters care more than anything else.
We will discover everything about the Fujifilm X-T3 in our Live Blogging, which could come surprising, like the XF 8-16 and XF 200 announcement.
allowing Push Notifications on your desktop browser (click on the bell icon on the bottom right of your browser
All I can promise to you, is that FujiRumors will start live blogging 0,0001 seconds after the Fujifilm X-T3 announcement ;) .
↓ ↓ ↓ The Best Facebook Setting ↓ ↓ ↓
Make sure go to our facebook page, click on “Follow” and then “See first” to see all of our facebook posts (if you leave it on “default“, then you will see only a very small percentage of the FR posts in your timeline).
Then click on “Get Notification” and then “Edit Notification Setting” and select “Standard“. Once enabled, you will get an in-app notification () for every post we share.
After the busy rumor and announcement time (X-T3 and GFX 50R), you can set it back to default. But now I recommend you not to miss a single post here on FR ;) .
Read here – Lensbaby Sol 45 f/3.5 Tilt-Shift Lens for Fujifilm X Cameras
A powerful new sensor, a fast processor, 20fps bursts, packed with many new features, the best Fujifilm X series camera ever made… and yet, the Fujifilm X-T3 won’t be that pricy as one could imagine.
In fact, I have been told by a trusted source (thanks), that the Fujifilm X-T3 will cost less than the Fujifilm X-T2 at it’s current official price tag (without rebates), hence less than $1,599.
$1,499? $1,399? Or even less, maybe $1,299 like the X-T1 launch price? Now that thing starts to be affordable also for my savings account :).
But one thing is sure: competition is a good thing for us customers, since I doubt Fujifilm would have sold the Fujifilm X-T3 for a lower price than X-T2, if the Full Frame Sony A7III would not have hit the market with a $2,000 price tag.
And if the rumor of the X-T3 stacked sensor is true, then the Fujifilm X-T3 is basically a Sony A9 for about 1/3 of the price.
You better hold on tight guys, because a whirlwind of rumors is waiting for you here on FR. Don’t miss it and join us on Facebook, RSS-feed, Instagram and Twitter.
CHANGE YOUR Facebook Settings to Follow FR
DON’T MISS THE RUMORS
Make sure go to our facebook page, click on “Follow” and then “See first” to see all of our facebook posts (if you leave it on “default“, then you will see only a very small percentage of the FR posts in your timeline).
Done that? Good, then click on “Get Notification” and then “Edit Notification Setting” and select “Standard“. Once enabled, you will get an in-app notification for every post we share (these show up as numbers over the in Facebook).
When the hot rumor season is over (pretty soon), then you can switch it back to default if you want ;) .
Anyway, Nikon is confident, and promises “a leap into a new dimension that will last for the next 100 years“.
We know very little about the upcoming Nikon mirrorless camera. So let’s wait until August 23 before we discuss the camera more in-depth.
But what we can discuss now, is what Nikon’s and Canon’s move into the mirrorless world means for Fujifilm X and GFX lovers.
… FUJIFILM IS HAPPY…
Fujifilm managers said here that they welcome CaNikon Full Frame mirrorless cameras, because…
“[…] having those strong brands in the mirrorless marketplace increases general awareness of mirrorless, and that’s a good thing for the whole industry.”
Many people, who currently still think that DSLRs are the only real professional tool, might start to think differently, once they see that even Canon and Nikon start to cannibalize their own high-end DSLR market in favor of their new mirrorless offering.
And this is where Fujifilm (and other mirrorless manufacturers) have their opportunity.
If the message finally passes that “mirrorless is the future” (and it is the future), plenty of DSLR users (who are mainly APS-C shooters, as Fuji Guy Billy correctly said in his X-T100 first look here) will start to migrate to Mirrorless.
Maybe many will just go to CaNikon mirrorless, but at least Fujifilm has the chance to finally attract some of those mirroless-migrants to their X or GFX systems by offering already today:
28 APS-C Fujinon lenses
2 APS-C MK video lenses
3 APS-C flagships (X-T, X-Pro and X-H line)
Plenty of APS-C mid range and entry-level cameras
2 Medium Format Cameras (GFX 50s and very soon an affordable GFX 50R)
6 Medium Format Lenses (more to be announced soon)
It remains to see if the mirrorless-migrants will be patient and wait years for Canon and Nikon to build up a complete new system, or if, since they have to change system and change lenses anyway (unless they use adapters), they will directly switch to more established and experienced mirrorless brands like Fujifilm (APS-C or MF) or Sony (FF),
… AND X/GFX SHOOTERS ARE HAPPY TOO!
What would Fujifilm be today, without the pressure they got from Sony, Panasonic and Olympus? Probably a much worst system than it is today. So, competition is a good thing.
That’s why I hope that the Nikon mirrorless camera will be a top performing camera and very rich in features, a real flagship!
It will motivate Fujifilm (and other companies) to work even harder and to invest even more money into their camera system, and hence improve and expand the Fujifilm system even faster.
So thank you Nikon… thank you Canon… for finally joining seriously the mirrorless side of life… just please, let it be awesome mirrorless cameras ;) .
Loading ...
) for every post we share.
