Sigma 17-40mmF1.8 + Fujifilm X-T5 = Match Made in Heaven (Reviews Roundup)

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Today we have a few reviews about the brand new Sigma 17-40mmF1.8 DC ART lens.

Below I will share some video reviews, but I know some (not me) think that “influencers” are biased and might praise it just because of their connections to Sigma (and the benefits that might result from that).

So I recommend to check out also the reviews of those, who actually purchased a unit with their hard earned money. And we see, they also seem very happy with it:

The Sigma 17-40mm f/1.8 DC Art is now available for order at Amazon US via official Sigma retailer Digital Goja (list of official Sigma retailers here) with earliest shipping August 17.

Especially the Fujifilm X mount version of the Sigma 17-40mmF1.8 is experience shortages. It’s backordered at B&H & Co with Adorama estimating stock in October only.

Sigma 17-40mmF1.8

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Some Fujifilm Gear Still for Sale at Old (and Lower) Price at Amazon USA – from Fujifilm X-T5, XF16-55mmF2.8II and More

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The Fujifilm price increase came into effect today, but I just wanted to let you know that, in case you missed the deadline, some gear is still for sale at the old price at Amazon.

For example, the Fujinon XF16-55mmF2.8 II is for sale at lower price shippend and sold by Amazon. At other stores it costs $150 more now.

Same goes for the XF150-600mmF5.6-8 sold by Amazon at the lower old price as well as the XF33mmF1.4 sold by Amazon.

But there is probably even more gear still available at the old price, so make sure to check out the items you are eventually interested in.

Other gear is sold for old price at Amazon sold by third parties, as it’s the case with the XF70-300mm, sold at Amazon via official Fujifilm retailer True Modern Electronics.

You can also find the Fujifilm X-T5 at old price at Amazon via Dodd Camera, which is also an official Fujfiilm retailer.

You can check out the list of official Fujifilm retailers here.

I guess it’s just a matter of time until those stores will align with the new prices.

Full List of New Prices

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It Happened: Fujifilm Price Increase Effective Today – New Prices Up 8-15% (One Item Up 43%)

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We told you that Fujifilm will increase prices on August 1st, and so it happened.

Now that the new prices are official, I will list them all below and I will also add by how much (USD and %) the price increased (because some of you asked me that in the comments).

The price increases are between 8 to 15%, with only one item seeing a hefty 43% price increase. The 43% price increase is already visible at Adorama here, but other stores like BHphoto here and Amazon here still show the old price for now (I guess that will change soon).

I hope some of you have saved some bucks thanks to FujiRumors warning you ahead of the imminent price increase.

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

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Confidential Guide Reveals who the Fujifilm X-E5 is For — and the X100VI Key Role in Its Appeal

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I have received (thanks) the confidential “Fujifilm X-E5 first look guide” that has been distributed two weeks prior to the announcement to the press and retailers.

I will share it for all of you below.

I will highlight only one part of the document: the one where Fujifilm explains who this camera is for. If you want to see the full document, check out the screenshots below.

The primary target audience for FUJIIFLM X-E5 are experienced photographers. Many will be looking for a second Fujifilm camera body, or will recognize that X-E5 offers the perfect blend of X Series benefits: classic design, portability, straight out of camera image quality. Others may already own an X-E camera and/or have experience of film photography. For this group, the camera will be an everyday carry, used for a variety of image making and likely to be paired with a compact prime or smaller zoom lens.

FUJIFILM X-E5 will also find favor among newer photographers keen to document key life stages, such as travel or starting a family. This demographic will be less knowledgeable from a photography perspective but will value the aesthetics and size of the camera. These users will potentially be drawn to the Fujifilm brand by the popularity of X100VI – with which the X-E5 shares a similar design and style – as well as the interchangeable lens capability.

I dare to spread a theory: without the incredible success of the X100V and X100VI, the Fujifilm X-E line would have been axed. Change my mind ;).

In any case, not only the Fujifilm X-E line is back… but it’s back with its by far best model ever, the Fujifilm X-E5.

X-E5 Guide

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