Kodak Struggles — Should Fujifilm License Its Legendary Film Names?

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image by @fabiofrosio

Kodak is sending out mixed messages these days, first saying it isn’t sure it can survive further, then saying that they have a plan to make sure that they will continue to stay in the business.

Once the fiercest rival of Fujifilm, Kodak now serves as a stark reminder of how differently two giants handled the digital shift. Fujifilm reinvented itself and thrived. Kodak, sadly, struggles to survive.

I hope Kodak will find a way to survive, but if they were to close operations, then I think it would be wise from Fujifilm to license Kodak’s legendary film names and styles —Portra, Ektachrome, Tri-X— and add them to their arsenal of Film Simulations, before other brands do that.

SonyAlphaRumors for example is already pushing Sony to purchase them. Fujifilm should come first and not miss out on that opportunity.

What’s your take on this? Do you think it would be a good business move?

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The Fun Fujifilm X-E5 Exceeds Expectations — And Real-World Use Crushes EVF Complaints

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One of the huge critics to the Fujifilm X-E5 was the LCD screen that, at least on paper, did sound disappointing and made some people outrageously upset.

Well, that was at least until we found out that the on paper superior LCD screen of the Sony A7CR is actually worst than the on paper weaker screen of the Fujifilm X-E5, for the reasons we reported here.

Another spec on paper that triggered anger among the community was the EVF, which is the one of the Fujifilm X-T50 but many got mad about it not being bigger and having a higher resolution.

Well, that’s the same concern that Rumle Skafte had (first video below), as he wears glasses and uses the EVF 99% of the time, especially when he works in theater.

So, how did the EVF perform?

Not only he had no issue with it even wearing glasses, but he even loved some aspects of it, namely the new classic display mode (an instant favorite).

You can read the summary of his video and watch his creatively edited video below.

And there will be more reviews below.

X-E5 In Stock in at:

STOCK CHECK

Fujifilm X-E5 Reviews

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RAW FILE CONVERTER EX 3.0 adds Fujifilm GFX100RF Support and X-E5 Compatibility is “Under Preparation”

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RAW FILE CONVERTER EX 3.0 ver. Ver.8.1.18.0 – download here
The software update Ver.8.1.18.0 incorporates the following issue:

  • “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” becomes compatible with the new GFX100RF camera

NEWS: RAW FILE CONVERTER EX3.0″ compatible with FUJIFILM X-E5 is under preparation.

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List of Fujifilm Instax Gear Price Increase Effective August 30

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We told you which Fujifilm X and GFX gear will get a price increase on August 30. You can check out the full list here.

But also Instax gear will get a price jump in USA due to tariffs. Here is the list with the new price:

INSTAX NEW PRICE STARTING AUGUST 30

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

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