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Fujinon GF35-70mmF4.5-5.6 to Cost $999 (Lens Only) and $500 (Kit Price)

According to information we have received, the upcoming Fujinon GF35-70mmF4.5-5.6 will cost $999. However, you can get it for $500 if purchased in kit with a GFX body.

This makes it the most affordable G mount lens along with probably the next lens I’ll buy for my GFX100S, the Fujinon GF50mmF3.5.

And you have no idea how tempted I am by the GF50mmF3.5. Just don’t tell my wife about it ;).

To Be Announced on September 2

Fujifilm GFX50SII Rumor Recap

Fujinon GF35-70mmF4.5-5.6

These are the Best Selling Fujifilm X/GFX Summer Deals on FujiRumors (Plus One Intruder)

The Fujifilm X and GFX summer deals are running. Some of them end today, some of them on July 23, and others on August 22. You can see the full details below.

In any case, if there is something you are interested in, it might be better to order today and not wait for the last second, for the reasons I’ve explained here.

With that said, I took a look at which Fujifilm X and GFX gear was selling best among the FujiRumors community, and here is what you guys picked most.

X Gear – Best Sellers

  1. XF 16-80mmF4
  2. XF 50-140mmF2.8
  3. XF 70-300mmF4-5.6
  4. Fujifilm X-T3
    Fujifilm X-T30
  5. XF 200mm F2
    XF 8-16mm F2.8

The Fujinon XF70-300mmF4-5.6 is not in offer, so it is sort of an intruder in this list, but it is selling good. I think Fujifilm hit many X shooters heart with this one. And while it might seem disappointing that the XF200 and XF8-16 are on the bottom of the ranking, the deals definitely helped to boost sales also for those lenses.

GFX gear – Best Sellers

  1. GF 50mm F3.5
  2. GF 45mmF2.8
  3. GF 32-64mmF4
  4. Fujifilm GFX 50R

The Nr.1 is taken by a lens that I myself am tempted to get, the compact GF50mmF3.5. I was hoping for a deal on it also here in Italy, but they went for other lenses, and I got myself the GF 32-64mmF4.

No surprise that the Fujifilm GFX50R does not sell strong, despite the $1,000 rebate, as this is a rebate we have already seen in the past and most people grabbed their sample back then.

All X/GFX Deals

GFX Gear

X Gear

Meet My Fujifilm GFX100S: What I Love, What I Hate and My First Firmware Request

The Mountains Shall Wait

So, my Fujifilm GFX100S just arrived as well as my Fujinon GF32-64mmF4.

The original plan was to hit the mountains and go full into landscape photography mode as soon as I have my GFX gear. But my wife decided she needed to take a 3 week long intensive course in Italian language starting exactly this week, which means I basically have to stay at home to take care of my son while she studies. Unluckily not the best timing ;).

But the summer is long and I’ll get my hiking opportunities. And it never hurts to have quality time with my son, too :).

The RAW Power Shall Wait (due to my Stupidity)

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Fujinon XF70-300mmF4-5.6 in Stock – Limited Number (4)

Due to the shortage in parts announced by Fujifilm (an issue that every electronic company in the world has right now), lots of Fujifilm gear is hard to find in stock.

Especially the most recently announced gear is widely unavailable.

Little curiosity: a long time and good friend of mine owns a little company that makes graphite components for the ovens needed to make silicon wafers, and he told me he has so much work right now that semiconductor facotries worldwide are tring to match the chip-demand.

With that said, one of the gear that is hard to find in stock, is the Fujinon XF70-300mmF4-5.6, which is not available at BHphoto here and Adorama here, but a limited number (4) is available at the time of this post at AmazonUS here.

In the last few weeks, I see more and more images taken with this lens at our facebook groups. And I must say what probably most impressed me, are its macro capabilities. Just go to any of our X series facebook groups linked below, search inside the group for “70-300 macro” and be amazed by what you’ll see,

And just overall, the XF70-300mm seems to be a great performer. Down below you can see some customer review ratings.

Gosh, I spend all my holiday/tavel/free time/restaurants money saved in 2020/2021 in gear already (GFX100S, GF64-32, XF80 macro, XF27mmF2.8MKII), and I am trying to save my marriage by not purchasing any new gear this year, but the XF70-300mm is one of my top temptations of 2021 along with the GF100-200, the GF50mmF3.5 and also my Nr.1 temptation, the X-E4.

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Landscape Photography X-T4 vs GFX100S Sensor Size Obsession, Can Your Computer Handle 102 MP Files and More GFX Roundup

I get it that the brand new Fujifilm GFX100S and the Fujinon GF80mmF1.7 get all this attention.

But the Fujifilm GFX system is more than that.

Hence, here is a roundup that includes lots of GFX gear, not only the GFX100S and the GF80mmF1.7.

Warning: it is a massive roundup!

In Stock Check

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The Roundup

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Fujifilm GFX Evolution: Leaving Perfection for…

ZP productions tested the GFX100S and GF80mmF1.7. He loves both, and owns both.

But there is one note he makes.

He says that when Fujifilm launched the GFX system a few years ago, it had sheer perfect lenses. But he noticed that with the latest lens releases, Fujifilm traded in a bit of that perfection to release less perfect, smaller and more affordable lenses.

In this context, he compares the GF110mmF2 to the GF80mmF1.7, the first one being expressions of Fuji’s perfection, the second one, while still being excellent and he actually totally loves to shoot with it, just not being just as perfect as the GF110mmF2.

I’ll make a summary down below of his 17 minutes long video below and would love to hear what you guys think about it.

Video Summary

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Fujifilm GFX100S Cameralabs Review (vs Sony A1): A Tremendous, Inspirational and Satisfying Camera to Use

Gordon from Cameralabs reviewed the Fujifilm GFX100S.

Here is a summary of his 20 minutes long review and you’ll find also the video down below.

In short: it’s amazing!

A more in depth comparison with the Sony A1 will follow, but some tidbits he already delivered in this review.


** CLICK HERE to Read the Rest of the Article **

IN CROP WE TRUST: The Lens I Chose to Start my GFX System Adventure and Talking 102 Megapixel Crops & Prints

My First GF Lens

So guys, the decision has been made.

In the last second, I took advantage of the €500 rebate on selected Fujinon GF lenses and I bought the Fujinon GF32-64mmF4, which was your most recommended G mount lens for landscape photography. Thanks for helping me out with the decision :).

I still don’t own it, as like everywhere on the world, Fujinon G mount lenses are a rare good.

In fact, when I went to my local store, the store owner told me that since Fujifilm launched the GFX100S, sales for GFX gear went through the roof.  He also told me that for many of his customers, the Fujifilm GFX100S is their first GFX camera and this also pushes sales for G mount lenses. That’s why they run out of stock constantly.

So I had to put myself in line, and now I wait for a lens that is harvesting 5 star reviews all over the web:

In Crop we Trust

Now, if you have read my GF lens help article, you’ll know that over the last few years, I somehow shifted from privileging dramatic wide angle shots to focusing more on compressed landscape shots.

This is why I was hesitant between getting the GF32-64mmF4 or the GF45-100mmF4 to start with.

But here is the thing: I can’t get into my frame parts of a landscape scenery that are too wide for my lens (unless I stich). On the other hand, thanks to the power of the Fujifilm GFX100S and its 102 megapixel, I can crop the heck out of my images and still get usable and printable results.

Therefore, afraid to miss out on something beautiful on the wide end, I decided to go with the wider zoom, trusting the crop-power of my GFX100S to get a more compressed look.

In fact, I am now thinking that as a second lens, I’ll probably go for the Fujinon GF100-200mmF5.6, which I got my hands on in store, and it actually surprised me how light it is for its size. “Definitely portable” I thought. It will fit well and be easy to carry in my Photohiker trekking backpack.

But of course one step after another.

In early 2021, I already supported Fujifilm by buying the XF27mmF2.8 R WR (which you can see here), the XF80mm Macro, the Fujifilm GFX100S and the GF32-64mmF4. One more 2K lens right now would mean deciding between gear and marriage. ;)

But in not too distant future, I imagine my GF lens arsenal to look like this:

Yep, no fast lenses in the lineup for now, but I have a couple of f/1.2 and f/1.4 primes on the X system, so I’ll get plenty of bokeh out of that system when I need it.

So, the Fujifilm GFX100S and the GF32-64mmF4 will mark my first steps into the G mount system. Now all I need is to get those nice packages shipped, and I hope that maybe this summer I can already hike on the Dolomites with it.

Crop & Print

I love to print. From photobooks to single images.

And sometimes I print rather big.

But even my biggest print at my home (90x60cm / 35×23 inches) looks absolutely fantastic when taken with 24 MP.

So why the heck do I need a Fujifilm GFX100S, if my APS-C gear does a great job already?

The answer is: crop!

In fact, I assume that not only for me, but also for many of you, cropping is a very fast and effective post production step we sometimes take to improve our images.

So you get it: I don’t need to print bigger. But what the GFX system allows me to do better than any other system out there, is to still print big even images that are significantly cropped.

For example, this image I took at the Gardena mountain pass with my X-T4 and XF10-24mmF4 looks great on the web. But truth is that I had to crop quite a bit to get it how I wanted, hence mostly focused on the Sasslong. And while on Instagram it still looks great, I doubt I could print it as big as I sometimes like to print.

But if my starting point would have been 102 Megapixel instead of 50MP or 26MP, then I’d know I’d still retain so much information in my cropped image, that I could still make a huge epic print out of it.

With that said, every system has its Pros and Cons. The balance Fuji’s APS-C system offers remains unmatched to me compared to full frame of medium format. But the GFX shines in an area where I love to take pictures and to print: landscape photography.

This is why I bought the Fujifilm GFX system, and I look forward to finally capture the lovely Dolomites with it ;).

Fujifilm GFX100S

Fujinon GF80mmF1.7

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All GF Lenses

Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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These are the Top Sellers 2020 on FujiRumors

In 2019, smartphones killed the entry level market forcing Fujifilm to discontinue the X-T200 and also the Fujifilm X-A7 in a record-time of just a few months after release.

And in 2020, a worldwide pandemic and global recession had a terrible impact on sales of mid/high-end gear, which was the segment Fujifilm (and other brands) were focusing on to escape the stranglehold of smartphones.

And yet, it’s not all bad for Fujifilm.

In fact, statistics show that Fujifilm was the one brand, who could resist best to COVID-19, with just a slight decrease in sales compared to the previous year. Also Fujifilm managers confirmed that Fujifilm is holding on better than other brands in 2020, especially thanks to the Fujifilm X-T4 and X100V.

And in fact, the X-T4 and X100V where the best selling cameras also here on FujiRumors in 2020.

But let’s look at it closer and see which gear was the most successful among the FujiRumors community.

Top Sellers 2020

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