Comeback of an Old Friend

For us long time Fujifilm lovers, Fujifilm manager Toshihisa Iida (the manager who said Fujifilm will NEVER go Full Frame) was arguably the most representative face of the Fujiflm X/GFX series of the last 10 years.

Sadly for us (but congratulations to him), Toshi left the electronic imaging division once he got promoted to President and Managing Director at Fujifilm Europe back in 2020.

I must admit I was a bit worried when the Toshi left, as I felt that the Fujifilm X/GFX series was in safe hands as long as he was in charge.

He did run the business with huge dedication, passion and vision, as can also be seen in this in this brilliant documentary (MUST WATCH !!!), that gives an intimate look into his life and work as imaging director.

I honestly thought it would be hard to replace a manager like Toshihisa Iida.

But if I look at all the crazy stuff Fujifilm has released in 2022, all my worries dissipate.

Under the new management, Fujifilm has not only continued to work hard and believe in its imaging division, but they also gave us the most release intense year I can remember, with three higher end cameras, four XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

• Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for

The Future Seen Through Fujifilm Managers Statements

The highly praised Viltrox 75mm f/1.2 AF is right now in stock at BHphoto here.

There are several sellers listing it also at Amazon USA here, but so far I see them all promising shipping only in April or May.

The lens is on backorder at Adorama.

So, for USA, the way to go seems BHphoto for now.

Alternatively (and with worldwide shipping) you can also go via Viltrox store, which ships from China. But I can’t find any indication on how long shipping would take via their stores.

• Viltrox 75mm f/1.2 AF: Amazon USA / Amazon CA / BHphoto / Adorama / Viltrox Store / Your Local Amazon / Pergear