In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades and they also go to the Fujifilm headquarter in Japan and talk to product planers.
Needless to say, the talk mostly gravitates around the Fujifilm X-T5. Down below is a summary as well as the podcast to listen.
Have you noticed that cameras like the Fujifilm X100V, X-E4, X-T30/II, X-Pro3, X-S10 are out of stock in many places?
And why is that?
A sudden brilliant influencer marketing campaign by Fujifilm?
Nope. ;)
You have to blame the Fujifilm X-T5 for that!
In 2022, Fujifilm has launched three crucial cameras for their future: Fujifilm X-T5, Fujifilm X-H2s and Fujifilm X-H2.
And why are they so crucial for Fujifilm?
So what Fujifilm did is simple: they knew that by March 2023, when the Japanese fiscal year ends, they absolutely must ship out as many X-T5, X-H2 and X-H2s cameras as possible. And given the parts shortage, they had to reserve most of the remaining parts for those three cameras.
And especially the Fujifilm X-T5, Fuji’s most important camera, is one that can not fail on the shipping front.
That’s why Fujifilm is extremely well prepared with the Fujifilm X-T5, and that’s why B&H Photo will be able to ship out all pre-ordered X-T5 cameras on day 1 (and they still have X-T5 left in the warehouse).
That’s valid also for other vendors, who will very likely also have a decent stock (but I did not talk to other vendors, so this is just my guess). Except for certain retails for the reasons I explained in the comments to this article.
In short: if you are looking for an X-Pro3, and X100V, X-T30II and X-E4 or any other camera you can’t find in stock, then blame the Fujifilm X-T5 for that.
X-T5 USA Pre-Orders
Fujinon XF30mmF2.8 Macro Pre-Orderrs
X-T5 Other Countries
X-H Cameras
According to our trusted sources, Fujifilm will release a shooting grip as we know it for example from Sony here.
Topaz has just launched a massive Black Friday sale, the biggest they ever offered. For example, you can get The Everything Bundle for just $279 (save $478. Retail value $757.97. Owners of existing products will be offered pro-rated bundles.).
The Everything Bundle includes:
You can check out all the details at the dedicated Topaz Black Friday page here.
So Sigma has officially launched the Sigma 18-50mm f/2.8 DC DN lens.
The question now is: how does it compare to Fujifilm’s closest competitors, the Fujinon XF18-55mmF2.8-4 and the (currently discounted) Fujinon XF16-55mmF2.8?
Well, I have gone through the various videos we shared in the dedicated live blog here, and to sum it up I’d say:
