Exposing Right

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dealExposing Right

by Rico Pfirstinger

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DSCF0748 – Lightroom 5.3

Welcome to the X-Pert Corner Holiday Edition!

‘Tis the season of festive lights and crazy contrasts. Your X-series camera can master these challenging situations—but can you master your X-series camera? ;)

No worries! We are going to have a look at how Fuji’s latest firmware update can make your life easier, and we will also look into the DR expansion function of your camera. However, let’s start with the basics: ETTR, or “Expose To The Right”.

ETTR – “Expose To The Right”

ETTR is often misunderstood as “overexposing” an image, then correcting the exposure by “pulling the brightness back down” in an external RAW converter like Adobe Lightroom.

Well, that’s the theory. In reality, ETTR often means to perform quite the opposite: to underexpose an image in order to save important highlights from clipping, then “pushing” the shadows and midtones back up in an external RAW converter. You can read more about the background story of this method in my books, so let’s focus on the practical side of things.

DSCF1422 – Lightroom 5.3RC

Per definition, ETTR is best-suited for RAW-only shooters: They set the camera to DR100% and use the live histogram to settle with an exposure that won’t clip important highlights. All X-series photographers can use this method in P, A and S exposure modes. However, in order to also use it in M (manual exposure) mode, you need either an X-E2 or XQ1, or an X-E1, X-Pro1 or X100S with the latest 18DEC firmware update. Manual mode shooters should make sure that SETUP MENU > SCREEN SET-UP > PREVIEW EXP. IN MANUAL MODE is set to ON. This setting enables the WYSIWYG live view and the live histogram in manual exposure mode.

That said, here’s a quick ETTR example:

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Capture One Pro 7 (with X-E2 support) 30% off until December 22!

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XF10-24 pre-orders
feel free to support FR by purchasing the lens through the link provided on this blog. No extra costs for you.

USA: AmazonUS / BHphoto / Adorama / Pictureline / DigitalRev / EUROPE: DigitalRev / PCHstore / AmazonDE / AmazonUK / WexUK

Not only Iridient is 29% off until the 27th of December here. You can now save 30% on Capture One Pro7 until Sunday, December 22 here. The latest updated now supports X-E2 RAF file. Save also on Capture One Express here.

Which converter would you go for? Here is again a RAW-converter poll, but this time with the addition of Photo Ninja.

Sorry, there are no polls available at the moment.
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Last deal days for the X-superkit, X20 and XQ1 + XF 10-24 pre-order (BHphoto too)

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XF10-24 pre-orders
by using one of the links in this post to buy your gear, you’ll support FR without beeing charged with a single penny extra. Feel free to support this blog in this way

USA: AmazonUS / BHphoto / Adorama / Pictureline / DigitalRev / EUROPE: DigitalRev / PCHstore / AmazonDE / AmazonUK / WexUK

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superkit deals

The mother of all Fuji X-deals: the crazy X-deals here at AmazonUS, at BHphoto here and at Adorama here (you can save up to $1,400 on ALL XF-lenses bundled also with the brand new X-E2 body!). This deal is valid through December 24.

$200 Off the XF 14mm f/2.8 – $200 Off the XF 18mm f/2.0
$100 Off the XF 23mm f/1.4 – $150 Off the XF 27mm f/2.8
$150 Off the XF 35mm f/1.4- $250 Off the XF 60mm f/2.4
$150 Off the XF 18-55mm f/2.8-4.0- $200 Off the XF 55-200mm f/3.5-4.8

Last deal day also for the X20 and XQ1! The $100 price drop will expire tomorrow (according to BHphoto). Check them out below.

more X-deals

AmazonUS

XQ1: save $100 here.
X20: save $51 here.
X-M1: save $100 on the black and brown version and $110 the silver kit – Save $50 on the body (all colors included). Check it here.
X-A1: save $100 with kit lens (on all the colors available). Check it here.
X-E1: save $300 on the kit or $200 on the body. Check it here.
X-S1: save $350 here.
XF1: save $150 on the black and read body here.

BHphoto

XQ1: save $100 until DEC 21 here.
X20: save $100 + 4%reward until DEC 21 here.
X-E1: save $300 on the kit and $200 on the body + 6% reward (silver kit) or 4% reward (body only). Check it here.
X-M1: save $100 on the kit and $50 on the body (all colors) + 4%reward. Check it here.
X-A1: save $100. Check it here.

Adorama

XQ1: save $100 here.
X20: save $100 + 4% reward here.
X-E1: save $300 on the kit (+6%reward) and $200 on the body (+4% reward). Check it here.
X-M1: save $100 on the kit and $50 on the body + 4%reward. Check it here.
X-A1: save $100 on the kit. Check it here.

Digitalrev

If you are located in the USA or in Europe… it doesn’t matter. You will hardly find the X100S cheaper than  here at DigitalRev. (save $200 / € 180)

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XF10-24 pre-orders now avaiblable at AmazonUS and BHphoto (released March 15)!

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PRE-ORDERS (and support FR)

This is the moment where you can support FR. If you like to stop by this blog once in a while and appreciatiate the rumors, the news and more, feel free to use one of the links below to pre-order your lens and to support this blog. Fujirumors will get a small commision on your purchase. It won’t cost you a single penny extra on your lens… and you will allow me to continue to keep you up to date with all the X-world rumors and news.

Many thanks in advance to anyone who decides to support Fujirumors in this way.

At the moment the lens is available for pre-order at AmazonUS and at BHphoto for $999!  Pictureline has it listed for $1,100 here (but no pre-order availble at the moment). The lens will be released on the 15th of March at AmazonUS.

USA: AmazonUS / BHphoto / Adorama / Pictureline / DigitalRev / EUROPE: DigitalRev / PCHstore / AmazonDE / AmazonUK / WexUK

Roger, thanks again!

cheers
Patrick

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Download the new firmware for your X-E2, X-E1, X-PRO1 and X100S now!

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[XF 10-24 pre-orders: USA: AmazonUS / BHphoto / Adorama / Pictureline / DigitalRev / EUROPE: DigitalRev / PCHstore / AmazonDE / AmazonUK / wexphotographic]

Fuji manager Mr. Kawahara said it here: “We want you to use our camera longer and longer in your life.” That’s the way, Mr Kawahara, that’s Kaizen! Thanks.

And here are the firmware links you’ve waited for: X-PRO1 ver. 3.10 / X-E1 ver.2.10 /  X-E2 ver.1.10 / X100S ver.1.10

Improvements on the X-E1: – New functionality allowing you to edit image file names – See the exposure setting in live-view and histogram – Change of numbering for images shot using continuous shooting – Aperture and shutter speed can be changed once AE lock is selected – The default and maximum sensitivity and minimum shutter speed can be set when ISO AUTO is selected – Improvement of RAW file conversion function

Download, test and share your findings in the comments.

NOTE: If you have problems to see the new firmware then you probably have to clean the cache! The easiest way is described in Rico’s X-pert corner post “Tips for Updating your Firmware”: “just delete your browser cache or force your browser to reload and refresh the page by, for example, holding the Alt or Option key while clicking on Reload.”

You will find tips like this and much more in Rico’s new book “Mastering the Fujifilm X-E1 and X-Pro1 (use code FUJIRUMORS to save 35%!)

cheers

photo Patrick_zpse517a3cc.png  facebook, google+, twitter

 

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