Adobe Can’t Wait and Adds Reala Ace Support for X-T5 & Co Already!

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Now, I can’t verify it myself, because I switched 100% to Capture One a long time ago because I did not like the way Adobe was taking (just as I don’t like what’s going with Capture One lately and I am not sure I will stick with Capture One much longer… but that’s off topic).

Anyway, since I don’t own Adobe products, I rely on reports I am getting via email from fellow FR-readers. And those reports say this:

Reala Ace now available in Adobe Camera Raw – I just upgraded to the newest version of Adobe Camera Raw, and I noticed that Reala Ace is now available for the RAW files from my X-T5 when processing them in Adobe Camera Raw.

Fujifilm itself will give us 5th generation X shooters Reala Ace via firmware update this summer. But it’s great to know that, if you are editing your RAW files, you can enjoy that film simulation already on Fujifilm X-T5 and I hear also other 5th generation cameras such as the Fujifilm X-H2.

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Fujifilm to Introduce C2PA Content Authenticity to X and GFX Cameras

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I did not report about it in a dedicated article, because this was part of what was included in the Fujifilm GFX100S II press release. But given the emails I am getting I thought I dedicate it an own article.

So yes, Fujifilm is going to bring C2PA / CAI content authenticity to X and GFX cameras via firmware update to several cameras in future. C2PA / CAI is an initiative formed to address the widespread issue of digital content manipulation by establishing standards for certifying the source and authenticity of media.

Membership of C2PA*1 and CAI*2 and development of a system*3 to provide context and history for digital media

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A Glimpse Into the Fujifilm Future: X-Pro4, X-E5, Digital XPan, Future XF Lenses (and More) plus 2024 Rumor Check so Far

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After the Rumor Storm (and Before the Next One)

So we had 2 X summits so far in 2024 and lots of gear has been announced.

This means we also had lots of rumors about every single one of these items.

But…

A lot more rumors dropped also about gear coming well beyond that.

So, time for the great mid-2024 rumor recap and to rank for you all rumors according to their reliability.

1 millimetre and 3 hours to perfection ;)

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Fujifilm X RAW Studio, Pixel Shift Combiner and Tether Plugin Pro for GFX Software Updates

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Fujifilm has updated some of its software to support the new Fujifilm GFX100SII and the Fujifilm X-T50.

Software Updates

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Fujifilm Aims to Become Nr.2 in Terms of Worldwide Camera Sales (Currently 3rd) – REPORT

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Andrea Cimini (yes, the guy who explained the advantage of APS-C over FF for low light event photography) was at the Italian launch event for the Fujifilm X-T50, XF16-50mmF2.8-4.8, GFX100SII and GF500mmF5.6 (video below).

The video is Italian and he runs over the latest gear with his usual captivating way.

But there is one sentence said by Andrea that I’d like to highlight today.

During the presentation Fujifilm said that right now they are the 3rd brand in terms of worldwide sales but they want to dethrone the current second best selling brand.

I am not sure how Fujifilm is currently the 3rd best selling brand.

I mean, they might still be the 3rd best selling brand in terms of mirrorless camera sales (but we got no update on this since 2020), but if we include DSLR the last data we have says Fujifilm is 4th.

So as Andrea in the video also suggest, Fujifilm might include their Instax division in this ranking, which I guess technically is still Fujifilm imaging division, but it would be like BMW saying they want to overtake VW car sales, but include their motorbike sales in the equation: you can do it, they are all motorised vehicles, but it’s not really fair.

Anyway, dear Fujifilm, I’d have an idea on how you would become Nr.1 overnight with only your mirrorless gear: how about you ship all gear people can’t currently find in stock?

And I speak not only about the Fujifilm X100VI, but at your own online store in Japan you have marked all your X/GFX cameras as out of stock. The shortages are chronic. There are periodical and prolonged order stops in certain parts of the world. Some of the shortages we had in Asia are now spreading also to the West (see X-T5 bodies at BHphoto).

Anyway, of course the above was a meeting with the Italian press and the marketing tends to fly high during these events. And I am certainly happy to see Fujifilm aiming to grow and take over market positions. But I wonder how this can happen if even gear launched 2+ years ago is mostly out of stock for years.

Oh well, I certainly wish Fujifilm all the best. But I’d be happy also with the 4th spot as long as we get our gear in a reasonable time.

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