Pre-orders (in stock already OCT-03 at BH)! X-A1 in classic black / indigo blue + XC 55-230 in black / silver


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BHphoto expects to have the X-A1 in stock almost one month earlier than all the other stores. According to their website they will have it in stock on October 3rd, while AmazonUS expects it for October 30th. At the moment there are two colours available, the classic black and the indigo blue.


X-A1 with XC 16-50 ($599): AmazonUS blackblue /BHphoto blackblue / Adorama blackblue / Pictureline blackblue

XC 50-230 ($399): AmazonUS blacksilver / BHphoto blacksilver / Adorama blacksilver

There is already a first note of AmazonUS saying that “due to high demand we anticipate being unable to fulfill all customer orders with our first allocation. Product supply from Fujifilm is very limited. Your place in line will be maintained, and we will not charge your credit card until we ship the product.”

So, if you never fell in love with the X-Trans sensor, but liked the vintage look of the Fuji X-series, here is where you can pre-order the most affordable of all MILC X-series cameras!

To see if it is the camera that meets your needs, check out this X-pert corner special (with RAW samples) about the X-A1. But if you can’t go without the X-Trans sensor, then the most affordable MILC-X remains the Fuji X-M1: Amazon, Adorama, B&H, eBay

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Using the Fujifilm X-A1 [& X-M1]


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X-A1 with XC 16-50 ($599): AmazonUS blackblue /BHphoto blackblue / Adorama blackblue / Pictureline blackblue

XC 50-230 ($399): AmazonUS blacksilver / BHphoto blacksilver / Adorama blacksilver

Fuji X-M1: Amazon, Adorama, B&H, eBay

by Rico Pfirstinger

Talk to Rico (open forum for questions & feedback)Rico’s Flickr sets – X-A1 sample images set – Mastering the Fujifilm X-Pro1 reading samples (65 free pages) – Pre-order the new book: Mastering the Fujifilm X-E1 and X-Pro1

Update [17/9/13]: Added several Lightroom 5.2 RAW samples to the image set.

It took a while, but Fujifilm finally decided to officially announce the X-A1, the long-planned sister model of the X-M1. Let’s cut right to the chase: There’s little difference between these cameras. They look very much the same, they offer the same buttons and controls, the same processor, the same operating speed/performance, the same features, the same menus, the same build, material and size, even the same 16 MP Sony sensor. Of course, there’s one minor but important difference to mention in the sensor department: The X-M1 features an X-Trans color filter array (CFA) without an anti-aliasing (AA) filter, while the X-A1 uses a conventional Bayer CFA with an AA filter (to reduce/eliminate unwanted moiré). You can have a look at the full specs by clicking here.

So what’s the deal? Well, the X-A1 is by quite a margin more affordable than the X-M1, and it comes with a different set of color options: red/silver, black, blue, black/silver and brown/silver. However, not all color options will be available in all markets. For example, customers here in Germany can only expect to be offered the X-A1 in black, blue and red/silver.

It has also been mentioned that the X-A1 will be distributed mostly online and through large outlets like Walmart or MediaMarkt instead of specialized camera stores. With the X-A1, Fuji is targeting price-sensitive value customers who are interested in upgrading to a compact camera with a larger DSLR-quality sensor. But that’s just the marketing. For many real-world uses, the differences in image quality between the X-A1 and X-M1 will be perfectly acceptable. If they weren’t, Nikon, Canon, Sony, Olympus and the rest wouldn’t be able to sell any Bayer cameras to anybody. Let’s be smart: X-Trans is great, and it certainly has its advantages, but it’s not a requirement for taking great-looking images.

So if you aren’t married to X-Trans, the X-A1 is a viable and quite attractive option with an interesting value proposition. It’s also an affordable way to expand your existing X-series investment with a compact second generation option. It’s small and lightweight, it features a tiltable high-resolution LCD, it’s faster and more advanced (regarding both hardware and firmware) than the X-E1 or X-Pro1, and its Bayer sensor is comparable to current offerings from Nikon (Nikon A) and Ricoh (Ricoh GR). Please note that the pros and cons I mentioned in my X-M1 First Look article also apply to the X-A1, so instead of repeating myself all over again, I’d rather move along with new material.

I have been using an X-A1 pre-production sample with early pre-production firmware in the past six weeks along with an X-M1, and I have since silently updated the aforementioned X-M1 First Look article with additional findings regarding the pros and cons against the X-E1. So if you haven’t done so very recently, please consider checking out this article again.

Since both cameras share a common feature set and the same capabilities, I want to fill this column sharing my experiences with the X-A1 and X-M1. I have also prepared an X-A1 sample set with 75 images, and I have expanded my X-M1 sample set to more than 160 pictures, including several external RAW conversions. Unfortunately, there was no external RAW support for the X-A1 available at the time of this writing, but I’m confident this will change soon.

Once external RAW support and production samples of both the X-M1 and X-A1 become equally available, I will revisit the topic with a “shootout” between these sibling cameras, so there will eventually be a third part to this story.

Ready, Set, Go!

** CLICK HERE to Read the Rest of the Article **

Curtain up for the X-A1 and XC50-230! LIVE-BLOGGING (reload this page)


Please refresh this page continuously to see the latest news about the X-A1

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X-A1 with XC 16-50 ($599): AmazonUS blackblue /BHphoto blackblue / Adorama blackblue / Pictureline blackblue

XC 50-230 ($399): AmazonUS blacksilver / BHphoto blacksilver / Adorama blacksilver



X-A1 + XC 16-50 $599

X-A1 + XC 16-50 £529.99

X-A1 + XC 16-50 + XC 50-230 € 749

X-A1 + XC 16-50 €599

First Look

Rico’s first look at the X-A1 here.


commercial / Fujifilm Italia hands on / whatdigitalcamera first look /

Mixed press releases

German press releases: systemkamera-forum here, / photoskala here / photointern here.

English press releases: ephotozine here / DPR here /

FUJIFILM GLOBAL X-A1 and XC  50-230 press release

FUJIFILM X-A1 Key Features:

16.3 megapixel APS-C CMOS sensor
Hi-speed EXR Processor II
Start-up time of 0.5 secs**, shutter lag of 0.05 secs and a maximum burst speed of 5.6 fps(max. 30 frames***)
Ultra compact and lightweight body
Tiltable 3-inch LCD (920K-dots high definition)
Built-in flash with Fujifilm’s Super Intelligent Flash technology
ISO200-6400 in 1/3 step increments (and extended range of ISO100, ISO 12800 and 25600)
Full HD video recording at 30fps
49 point AF positions
Art filters: 8 Advanced Filters plus 5 Film Simulation modes
In-camera RAW processing
Q button for list view of frequently-used menus and smooth configuration
Hot shoe
Wireless image transfer to smart phones and tablet PCs via FUJIFILM Camera App
PC Autosave Wi-Fi®* connectivity to PCs (for easy image backup)
Available in three colors: Black, Blue and Red
Compatible with all FUJIFILM X Mount lenses


23mm available already on October 3 at BHphoto + live blogging and X-pert corner special tomorrow


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It seems that BHphoto will have the XF 23mm available almost half a month earlier than all other stores! According to their website here, they expect to have the 23mm in their warehouse on October 03! First comes first: pre-order now and you could soon be able to enjoy shooting with brand new Fujinon XF 23mm f/1.4!

USA: AmazonUS / BHphoto / Adorama / Pictureline EUROPE: PCHstore / wexcamerasDE / wexphotographicUK

_ _ _

Stay tuned tomorrow, September 17 at 05:00 GMT for the X-pert corner special. Fuji is launching  “a new X-mount camera“. I suppose you know what we are talking about ;).

I’ll also live blogging tomorrow and keep you up to date with everything you need to know about the new camera and lens. So follow Fujirumors tomorrow via facebook, twitter and RSS feed.

stay tuned

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X-E1 successor to be announced already late October? (new source)


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Last days for the crazy X-deals (expire SEP 21). Buy 5 XF lenses and save up to 1,150 (almost the price you’d have to pay for the X-PRO1!)… and prepare for the day when a X-PRO2/X-E2 will be released. You’ll already own a lot of XF lenses and you’ll just have to buy the X-E2/X-PRO2 body. You could then sell your X-E1/X-PRO1 or use it as a backup camera… and in the meantime enjoy shooting with the X-series!

AmazonUS: Fuji X-E1 / Fuji X-PRO1BHphoto: Fuji X-E1 / Fuji X-PRO1Pictureline: Fuji X-E1 / Fuji X-PRO1 Adorama: Fuji X-E1 / Fuji X-PRO1

X-E1S/X-E2 on the way?

Has Fuji really stepped up the release of the X-E1 successor? Well, I’ve just received a feedback from another new source who told me that the X-E1 successor will be announced already in late October. The new (and unconfirmed) source told me it should happen around the 20th of October.

There is the photoplus Expo in New York (30th anniversary) starting on the 24th of October. This could be a good event to present the X-E1 successor.

But until now everything we know about the X-E1S / X-E2 comes from new and unconfirmed sources so take it with a grain of salt. Any help to dig up information on the X-E1 successor would be appreciated. You can contact me anonymously via rumor box or drop me an email at

And stay tuned on Fujirumors also via facebook, twitter and RSS feed. .

have a great start in this new week
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UPDATE: In the meantime Fuji announced the most affordable MILC-X camera, the Fuji X-A1! Check out the X-pert corner special here.


X-A1 with XC 16-50 ($599): AmazonUS blackblue /BHphoto blackblue / Adorama blackblue

XC 50-230 ($399): AmazonUS blacksilver / BHphoto blacksilver / Adorama blacksilver