NO MORE SECRETS: X-100s complete press release





Two years ago, FUJIFILM launched the prestigious X100 with a FUJINON 23mm f/2 fixed prime lens and superb image quality, in a beautifully designed compact camera body.  Its unique style and international acclaim has carved out a niche for a new genre of Premium Compact Camera, designed in pursuit of optimum operability. Today, FUJIFILM is proud to announce the launch of the FUJIFILM X100S, the successor to the FUJIFILM X100, inheriting its elegant design and high-performance lens, whilst evolving further to meet customers’ demands with the introduction of a higher-definition Hybrid Viewfinder and a new sensor and processor.

The X100S has the ability to capture high resolution images, comparable to those taken on full-frame sensors. This is down to a combination of its newly-developed 16.3 megapixel APS-C X-Trans CMOS II sensor and EXR Processor II, which together increase resolution by approx. 25% (*2) and reduce noise by more than 30% (*3). Clear images with minimal graininess, even at high ISO settings, can also be produced, thanks to the removal of the optical low pass filter and the introduction of a more powerful processor.

The newly-developed X-Trans CMOS II sensor has built-in Phase Detection pixels which provide the X100S with the world’s fastest AF in as little as 0.08 seconds (*1). Additionally, the EXR Processor II offers very speedy response times with a start-up time of approx. 0.5 seconds (*4), and a shooting interval of 0.5 seconds. Plus with its shutter time lag of only 0.01 seconds, it allows you to react quickly and capture each precise moment you want to with no missed photo opportunities.

Also new to the FUJIFILM X100S is the world’s first (*5)Digital Split Image” feature, which displays dual images on the left and right to be lined up for manual focusing. This enables accurate focusing especially when working with an open aperture or macro shooting. What’s more there is a handy Focus Peak Highlight function, which shows you precisely which area of your composition is in focus.

Depending on the subject and scene, users can switch between two viewfinder options: optical or electronic. The Optical Viewfinder (OVF) is useful when users want to see their subject in the same bright clarity that they see with the naked eye, or when time lag is an issue. The high resolution 2.36 million dot electronic viewfinder (EVF) is useful when you want to be able to visually check focus, exposure, white balance and depth of field whilst composing the shot.


Main Features

(1) Sensor performance comparable to full-frame output

The X100S features FUJIFILM’s newly-developed 16.3 megapixel APS-C X-Trans CMOS II sensor with a unique, highly randomised, colour filter arrangement. The benefit of the new array is the elimination of the need for an optical low-pass filter; these are used in conventional sensors to reduce false colour and moiré effects but they also reduce image resolution. The removal of the optical low-pass filter allows the X-Trans CMOS II sensor to maximise the light it receives directly, enabling users to capture much finer detail and optimise resolution levels.

The X100S uses a Lens Modulation Optimiser to reduce optical effects such as lens diffraction, which occurs when light passes through a lens. Even when stopped down to f/16, the X100S retains sharpness and texture in the smallest details, demonstrating the extent of the sensor and lens combination’s capabilities, perfectly.

The excellent sensitivity of the X-Trans CMOS II sensor is coupled with the new EXR Processor II’s advanced signal processing capacity, which can reduce noise by more than  30% (*2) compared to its predecessor.  Even when shooting in low-light, at a high ISO setting, the FUJIFILM X100S will produce crisp images with minimal grain.


(2) The World’s fastest Auto Focus and High-speed EXR Processing

With built-in Phase Detection, the X100S offers the world’s fastest AF speed of just 0.08 seconds(*1).  The Intelligent Hybrid AF can switch to Contrast AF, dependent on the demands of the subject or scene, to ensure that the camera always auto-focuses quickly and with precision.

The EXR Processor II delivers processing speeds twice that of FUJIFILM’s previous generation processor (*6).  The fast responses result in an impressive start-up time of approx. 0.5 seconds (*4), and a shooting interval of 0.5 seconds. In addition the X100S delivers a burst shooting rate of up to 6 frames per second (max. 29 frames) at the full resolution of 16.3 megapixels and the shutter time lag is a mere 0.01 seconds.


(3) Enhanced manual focus performance with the world’s first (*5)Digital Split Image’ display

Making use of the built-in phase detection pixels for AF action, the X100S is the world’s first (*5) camera to offer a “Digital Split Image” feature, which displays dual images on the left and right to be lined up for manual focusing.  This enables accurate focusing especially when working with an open aperture or macro shooting.

In addition, the X100S offers a handy Focus Peak Highlight function, which emphasises the outline of the subject focus plane.  It provides the photographer with a guide, even in situations where it is difficult to calculate focusing accuracy, allowing users to enjoy manual focusing comfortably, however challenging the conditions.


(4) Premium Hybrid Viewfinder for easy image composition

Offering users freedom when composing photos and adaptability for a range of shooting conditions, the X100S’s Hybrid Viewfinder combines both an Optical and an Electronic Viewfinder.

The electronic viewfinder uses a 100% coverage, extra high resolution, 2,360K-dot High Definition LCD panel.  It shows depth-of-field during macro shooting, as well as white balance settings, allowing users to accurately compose their shot while continuously looking through the viewfinder.

The premium quality optical viewfinder offers an easy-to-see magnification of 0.5 at a 23mm focal length and a horizontal apparent field of view of 26 degrees.  The all-glass construction uses high-refractive index glass to minimise chromatic aberrations and distortion.

While in the optical viewfinder mode, users can make adjustments to shutter speed, aperture, ISO and other settings without having to take their eye off the viewfinder.  The shooting frame (Bright Frame) and text brightness automatically adjust according to the ambient light available, to ensure that the information on the display is easy to see at all times.

The system features an OVF Power Save mode, which activates the power-saving function in the optical viewfinder mode to double the maximum number of images per full charge from 300 (*7) in normal operation.

With FUJINON’s proprietary coating, the viewfinder cleverly resists fingerprints and can easily be wiped clean, so that users can enjoy the optical viewfinder’s clear display without compromise.


(5) FUJINON 23mm f/2 lens offering premium image quality in a compact body

Specifically designed for this model, the FUJINON 23mm f/2 Single Focal Length Lens has a fixed angle of incidence of light into the lens, which facilitates optimum optical design. Taking full advantage of this, the X100S demonstrates advanced levels of image clarity, not only in the centre of the image, but also through to the edges of the photo. The versatile focal length of 35mm (*8) delivers an angle of view ideal for a diverse range of subjects and scenes.

The lens consists of 8 elements in 6 groups, and includes a high-performance double-sided aspherical element and highly-refractive converging glass elements, which deliver a high level of detailed performance with minimal aberration, excellent sharpness and beautiful colour reproduction.  Moreover, FUJINON’s proprietary HT-EBC coating is applied to effectively control image flares and ghosting.

Other benefits of this lens are the beautiful, soft, round-shaped Bokeh that is produced from the 9 blade lens diaphragm. In addition the lens allows you to get as close as 10cm from your subject in macro mode for stunning close-up shots. And its built-in 3-stop ND filter enables blurring of the background in portraits, or applies a gorgeous creamy look to flowing water even in a bright setting.


(6) Elegant design and sophisticated functionality

The front of the X100S proudly bares the letter “S” as confirmation of its extensive evolution from the FUJIFILM X100. Down to the tiniest detail, the premium build and feel of the X100 is continued in the X100S. FUJIFILM’s top quality Japanese engineering is evident from the high precision components used and the perfectly optimised body.

The X100S’s top and base parts are made of magnesium alloy to achieve a lightweight, resilient, yet delicate design.  A specially-formulated coating is applied to give its surface a steel look for an added premium feel.  All the dials and rings have been milled from solid metal, with attention paid to the finer details such as finger grips and enhanced operability. The exterior is finished with synthetic leather, which is durable and resilient to the environment yet reproduces the texture of real leather, while still offering the practical benefits of additional grip and comfort.

The layout of the dials and rings allow users to operate the aperture ring on the lens with their left hand, and the shutter speed dial and exposure compensation dial on the top panel with their right hand, meaning all the settings can be adjusted comfortably without having to take your eye off the viewfinder. And to make you feel even more at home, you can even customise your shutter sound by choosing between the four different sounds available:  Lens Shutter, Focal Plane Shutter, Mirror Up and Silent Shutter.

The menu system has been also updated to incorporate a Q “Quick” button which allows you to quickly call up frequently-used menu items such as ISO setting and Film Simulation modes. In addition, the Fn (Function) button allows users to assign functions frequently used while shooting, for convenient use at the touch of a button.


(7) Artistic photography

The X100S features FUJIFILM’s proprietary ‘Film Simulation Modes’. Users can choose from ten simulation options which replicate the results achieved by FUJIFILM colour reversal films (Velvia / PROVIA / ASTIA), professional colour negative films (PRO Neg. Std / PRO Neg. Hi), monochrome filters (MONOCHROME, Ye filter, R filter and G filter) and SEPIA.

Also available on the X100S is the Advanced Filter function; users can choose from 8 different artistic effects which can be previewed on the LCD screen:

Pop Colour – great for boosting contrast and colour saturation

Toy Camera – create shaded borders as if you were taking a photo on a toy camera

Miniature – adds top and bottom blur for a diorama or miniature effect

Dynamic Tone – create a fantasy effect by dynamically-modulated tonal reproduction

Partial Colour – highlights one colour and leaves the rest of the image in black and white (choose from red, orange, yellow, green, blue or purple)

High Key – enhances brightness and reduces contrast to lighten tonal reproduction

Low Key – create uniformly dark tones with few areas of emphasised highlights.

Soft Focus – blurs the focus of the image edges to create a softer effect

In addition a Multiple Exposure function enables users to combine two separate images together for special creative effects. And for greater artistic freedom, the aspect ratio can be selected from 3:2, 16:9, and 1:1 (square) to accommodate a wide range of photographic styles.


(8) Full HD Video Shooting

The X100S can shoot at 60fps during Full HD video recording (1920 x 1080) for very smooth video capture. Plus shooting at the high bit-rate of 36Mbps will result in reduced noise and enhanced image quality that reveals every detail, from individual leaves in the trees, to subtle changes in facial expression. During video recording, users have access to many of the additional modes available in still image capture. Film Simulation modes can be used, White Balance settings can be adjusted, you can even make the most of the fast lens to produce beautiful bokeh and also operate the Intelligent Hybrid AF for high-speed and high-precision focusing.


(9) FUJIFILM X100S Key features list:

·                  16.3 megapixel APS-C X-Trans CMOS II sensor

·                  EXR Processor II

·                  High Definition Hybrid Viewfinder (OVF / EVF)

·                  FUJINON 23mm f/2 lens

·                  Intelligent Hybrid AF (with the world’s fastest AF speed of 0.08 secs (*1))

·                  Start-up time of 0.5 secs (*4)

·                  Shutter time lag of 0.01 secs

·                  Shooting interval of 0.5 secs

·                  High-contrast and wide viewing-angle 2.8-inch Premium Clear LCD (460K dots)

·                  Super Intelligent Flash

·                  Burst shooting rate of up to 6 frames per second at full resolution (max. 29 frames)

·                  Focus Peak Highlight function

·                  Digital Split Image display

·                  Artistic filters

·                  Full HD movie recording (60fps / 30fps)


(10) Premium Accessories available for the FUJIFILM X100S

·                 Wide conversion lens WCL-X100 – designed specifically for X100 and X100S, shortens the lens’ focal length from 35mm (*8) to 28mm (*8).  It offers a broader field of view while maintaining the powerful performance equivalent to that of the main body’s lens

·                 Premium Leather case LC-X100S – Users can remove / insert a memory card and battery without having to take this case off.  This is a practical ‘Quick Shot’ case, made of premium genuine leather

·                 Shoe Mount Flash – Three types of Fujifilm external flashes are available, capable of the proprietary high-precision TTL auto flash control:  EF-20 and EF-X20 with the guide number 20, and EF-42 with the guide number 42

·                 External stereo microphone MIC-ST1 For recording real sound with impact to go with premium-quality images and full-HD movie



*1 Fujifilm research as of November 2012. Compared with other compact digital cameras equipped with an APS-C sensor and a non-interchangeable lens based on CIPA standards and conducted in High Performance mode.

*2 Fujifilm research. Compared with X100 and conducted in f/16.

*3 Compared with FUJIFILM X100

*4 High Performance mode

*5 Fujifilm research as of November 2012

*6 Compared with the EXR Processor Pro.

*7 Maximum shots from a fully charged NP-95 lithium battery pack, based on the CIPA test standard.

*8 35mm format equivalent


Well, there is still one more secret… The price.

PS.: I’m back home from Belgium now. Great country. And for all my Belgian readers, here is my winner: Chimay blue ;-)

FujiRumors should....

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  • Caderyn

    I wish the video wasn’t private, but I am very excited!

    Nice find.

    Although I am more interested in all these features on an interchangeable camera :D

    • MJr

      X-E1 firmware update ? ;)

      • Andrew

        Or, Hardware update!

  • Peter

    Full HD (i.e. 1080p) movie recording at 60 fps?! If they finally allow manual settings and decent manual focus in movie mode, that is a killer feature! It basically gives you the ability to shoot 60fps slow motion without loss of resolution. And you have a 2x center crop option. If there is no catch and if they offer clean live HDMI out during record, that places the X100s’s video mode above pretty much any of the DSLRs out there.

  • alexea

    No OLED viewfinder .?

  • Andy

    Wonder if an X-PRO1 firmware update will be coming sometime soon? The split screen focus aid sounds interesting.

    • umaefx

      It says that split image uses new phase detect pixels. Most likely it won’t be available for X-E1/X-Pro1.

      Moreover it says that it has new processor and next generation X-Trans sensor. This really pisses me off as I’ve just bought X-E1. Why would they release it without all this good stuff?!

      • jean pierre

        I do agree with you.
        The developing department is in clinch with the sales department.
        Thus, it will happen over and over again that the optimized development is inserted in the next camera generation.

        It is a pity that diee X-E1 was put on the market, only to compete with the Oly OM-D. I would have waited and would have brought out the X-Pro1 and X-E1 with the new X Trans sensor and processor EXR II.

        The business management today barely allows it that one waits longer with the publication of new Digicam!


      • MJr

        Split image uses new phase detect pixels?

        Phase detect pixels do nothing more than speed up the focus. Seeing the focusing happening via a split image is something else. I’d guess this would simply be a projection of the live-view image. Where the OVF-shutter normally closes to see the EVF, it would in this case stay open to overlay a partial live-view image. Because the lens is a fair distance away from the OVF it would act like a stereo image just like a Rangefinder, if i understand correctly. But i’m just speculating here.

        • jean pierre

          Do you think about the same focus control as Leica has. But only in manual modus.
          Phase detection is better than contrast detection for AF.

          I do not think that the actualy X-Trans Sensor can be updated to phase detection modus.

          • MJr

            Why not. They sacrifice a few pixels and replace them with phase detect points. These days it’s almost standard, and the press release confirms it. The NEX-5R has it too. It uses phase-detect to roughly focus very quickly, then finishes with the precision of contrast-AF. But strangely for the NEX it only works up to an aperture of about F6.3 and larger, then reverts to contrast only.

            Anyway, i’m as curious as you to see what the focusing looks like.

        • Andy

          Agree, phase detection should speed up the focus but the new functions may still be possible with the original sensor?

  • Ryan

    But…..the X20 is still a secret….. any word on that or the specs??? how many MP??? zoom range???

  • Very interesting camera, still wondering how it will be priced…
    But I’m glad I didn’t go for the X100 2 or 3 months ago.
    I’m sure you didn’t try La Chouffe or Duvel ;-)
    Greetz from Belgium!

    • patrick

      I’ve tried Duvel, but not La Chouffe. So I have to return to Antwerpen soon ;-)

  • Picha

    Wow !!!!!!

    I doubt you can make ( usuable) changes during video ( but I wish !!!)

    I do hope that they did copy the X-E1 layout on the back, with it’s controls and the Q menu !?

  • jean pierre

    Wow! The new X100S will be great!
    Phase detection instead of contrast Autofocus!!! Well, it is a hugh improvement.
    The new EXR Prozessor II will be awesome!

    Fuji many thanks for hearing the poeple who wanted all that things.

    X100 is succesfull and the X100S too!!!

    I do hope the X-Pro1S will come lately in the year with all the improvement of the X100S!

  • Ian

    Any mention of whether it retains the leaf shutter?

    • MJr

      Leaf shutter is in the lens, and it has the same lens/body so 99% yes.

      • Ian

        That would make me very happy :D

  • hsk

    digital split image? focus peaking? is manual focus even usable in this in the first place?

    • Ryan

      Well….it will be now…

      • MJr

        Hmm, hsk means the focus ring would have to be more responsive first for those features to be truly useful.

    • Wen

      just what I was thinking=)

  • Andy

    Low res screen. Booooooo.

  • Revo

    So If I read this correctly it has a newer sensor and processor that the XE1?

    I hope all these features tickle down to the XE1 (through firmware update) as well otherwise I feel kinda screwed buying such an expensive camera which then becomes outdated only a few months after its release :(

  • Release date?

    • MJr

      Around February 16th was the word, depending on your region.

  • BdV

    Wow! So real rangefinder like manual focusing! Cool! Shooting interval 0.5 sec? Does that mean only 2 fps? That would be a bit disappointing..
    Anyway, Chimay: cheers!

    • PhilH

      Read. It says 6fps burst. The frame to frame time is taking individual stills.

    • umaefx

      From description it sounds more like old SLR’s focusing rather than rangefinder patch. But we’ll see when more info is available.

      • BdV

        OK. Yes :-) took some more time to actually read a bit more carefully. 6 fps: that’s fine! The split images method indeed sounds like not a rangefinder patch style, but like a split image focussing screen method. Right. Still very cool.

  • Not really interested by the X100s as the X100 is not that old… but really looking forward to see if Fuji keeps on improving AF performance, and I do hope the focus peaking will be available to the other X cameras via a firmware update!

    • MJr

      Unless you recently bought one, age got nothing to do with it. These are truly useful improvements, all of which commonly addressed by the fuji community. No useless antics, they listened exactly to what we wanted. They know their priorities. This at least deserves some appreciation i’d say.

      • Gritty Monkey

        Not everybody has the cash to buy a new camera every 1 or 2 years… Apart from the people buying the new iPhone every year ;)
        There will be a lot of happy buyers of cheap secondhand X100, which remains a great camera even if the new model is an obvious improvement!

  • Peter Cleghorn

    Does it come in Black?

    Or will we have to wait and pay more for a limited edition model?

  • Lucas

    Fastest autofocus in the world, in the category of aps-c fixed lens cameras. This then only compares to the Leica X2 and the Sigma DP2 right? Anyone knows any others?

  • Mads

    Hmmm… This looks pretty good. New sensor, huh?

    I have a couple of x-mount lenses in the bag and an x-e1 in the B&H shopping cart to replace an x-pro1. But… All of a sudden I am wondering what to do… (the X-e1 is still as good as a week ago, I guess) :)

    Oh well. Maybe just get both :)

  • MJr

    It has 36Mbit 1080p video ? That’s like a proper BluRay bitrate !
    And 60fps too, this is great.

  • Markdphotoguy

    The split image feature should be via the OVF as opposed to the EVF on the X100S as a MF aid when using the OVF. The focus peaking feature will work in the EVF as opposed to the OVF for MF assistance. The focus peaking will almost certainly wind up in the XE1 and Xpro 1 via firmware update as peaking is a contrast based feature and can be adapted via firmware (Sony NEX5 is a good example of this).
    For X-Pro 1 users we’re out of luck on the split image feature for the OVF I’m sure but that’s part of the price of early adoption. I knew that going in. Looking forward to an X-Pro 2 this fall which will add features that the X100S has and most likely features the X100S doesn’t have. Things most likely such as a better sensor, processor faster AF, who knows (besides Fujifilm). Exciting times.

  • dave

    No black version? Not important for taking pics, but would have been nice. Little disappointment.

    • MJr

      Nah that would hurt the value of the original X100 limited black edition.
      Maybe later, but it’ll cost ya ! ;)

    • Aleste

      Now that’s true. Imagine all those goodies on a camera with interchangeable lens.

  • Web

    Fuji, BLACK!!!
    Otherwise, nice cam.

  • Steve

    Sweet features list. Split image definitely looks nice ! Can’t wait to find out more about this.
    OVF in bright daylight with split images and EVF at night with focus peaking there you go !

  • lemondus

    I really hope they have fixed the STICKY APERTURE BLADE problem which the previous X100 had!!!

    • Wen

      fixed long time ago

      • Paralaxm

        can you show official statement from Fujifilm about Sticky Aperture Blade?

  • Peter

    Too bad the spec sheet doesn’t mention anything about flash sync. I’m really missing the equivalent of a rear curtain sync setting on my X100 … And I’m curious what “Super Intelligent Flash” means.

    • Wen

      X100 has the “Super Intelligent Flash” , so no changes here.

  • big b

    That are hard news. Just bought my xe1 two weeks ago and now the new sensor and prozessor…
    Hope Fuji will bring up new firmware for the bad mood of the young xe1 owner.

    • recent xe1 buyer

      as a recent xe1 purchaser, I truly hope fuji will roll out a whole slew of feature firmware updates to the xe1/xpro1. one of the main reasons I switched from a Sony system was that fuji seemed to provide greater firmware support (as evidenced from firmware updates for the xpro1 when the xe1 was released).

      I’d feel extremely disappointed if there were no firmware update announced soon.

      • Hexx

        To implement HW changes? ;)

    • Wei

      Sorry for my English at first. I am on the same boat. I got the XE1 from BH before Christmas. I am actually planning to return it and see what i can get from Fuji in the “coming round”. Split image and focus peaking sound too good to be true. I don’t know how it works in the real world.
      I think fast AF is “Fuji standard”, i hope it can be as fast as Ep3 :-)

  • W. C.

    Brilliant move by Fujifilm! They obviously listened and now responded to the criticisms and advice of the past 2 years. But the most important change from X100 is abandonment of Bayer sensor and commitment to new X-Trans CMOS II sensor and Hybrid AF (PD on sensor). Interesting to see how Fuji’s implementation of Hybrid AF differs from the other makers, whether it is successful or not as claimed. I hope for Fuji’s sake that it is. Focus peaking and RF style focusing are welcome features.

    This is really a technical update. A smart move too. No need to reinvent the X100. I get the impression too that Fuji will use the X100s as a testing platform for their ILC models. If the implementation of X-Trans II and EXR II combined with Hybrid AF, focus peaking and RF style focusing are successful, they will for sure be rolled out to X-Pro and X-E and other future X series cameras.

    Price? My conservative guess is $1199-1299. I have a feeling it could be higher, which would rule out a lot of potential buyers. (But compare this to Leica X2 and it is a bargain). X100s is now like a mini X-Pro but with fixed Fujinon 35mm equiv. f/2 plus all the new technical features we see here in the press release. Interesting to see how Fuji prices this and where they place it in their heirarchy. I think with Fuji’s commitment to Hybrid VF and fast fixed prime in X100 series, it may sit above X-E1, which is more a prosumer model. Anyway, this is great news for the Fuji X system!

  • Jack Le Boul

    Is the 60p video for NTCS regions or is that fixed also for PAL.
    I hope for Europe we get 50p enabled.

    • MJr

      As far as i know 1080p60 is 1080p60, only dvd’s and old tv’s had that problem.

      I’m sure you can select a few different framerates tho, once it has 60p, there’s no reason it shouldn’t have 30, 25, and 24p as well. But imho there’s also no reason to select anything else than 60p these days when available.

      • Jack Le Boul

        Actually, not quite.
        30 and 60p looks strange on 1080-HD PAL TVs.

        I know this from my OM-D E-M5 and iPhone 5.
        At 30p it looks very un-natural when compared to native 25p.

        There is no reason for Fuji not to offer 25/50p for PAL regions.
        Most basic (except OM-D E-M5) cameras offer this.

        • MMichell

          I’ve recorded in 60fps HD with my X20 using the internal stereo mics… Although it plays back FINE in-camera, it’s stutters badly on my computer! It’s an 6 year old Macbook, so that MIGHT be part of the problem.

  • Aleste

    Screw Canon & Nikon. I’m going Fuji.

    • Steve

      Way to go mate ;)

  • kuishinbou

    If they have finally significantly improved the AF performance with the hybrid AF system, which they better have, it will be great news for X100s and future X-Series camera users. In addition, the introduction of focus-peaking and the digital split image features is very appealing. For me, I am looking forward to these features to be introduced in the X-Pro 2/X-E2 (whatever they will be called), as I need an interchangeable lens system. I was actually hoping they would introduce the replacement of the X-Pro 1 this week as well, but that seems highly unlikely. Hopefully, if these new features work well, they introduce interchangeable-lens X-Series cameras with these features soon, and introduce the remaining lenses in the lens road map soon as well, as that would finally be a replacement for my DSLR.

  • Wen

    The main issue of manual focusing is the focus ring lag, focus peak & split image are nice add-ons, but does little if the lag issue is not addressed.

  • I hope it gets the improved exposure compensation dial from the X-Pro1, or better yet a locking one. Mine invariably gets knocked to -2 as the camera jostles in my jacket pocket. Getting rid of the diddly multi-controller/dial would also be a major usability improvement.

    • Hexx

      I’d bet they’ve changed the order of focus modes on the focus mode switch

  • I find it fascinating how Fuji industrial design and marketing departments are outflanking the mighty Nikon.

    Nikon is playing it safe, while Fuji–like Apple–is taking calculated risks to appeal to upscale segment of growing market.

    Nikon walked away from their scanner business, reduced warranty program, reduced film camera selection to 2 models; while hiring Mr. Kutcher to promote cheap cameras to teenaged girls who already own pretty good digital phones with snapshooting capabilities.

    It does not take long to kill a brand image; just ask RCA, Zenith, Maganovox. Making the month in the budget mass market is strategy with conflicting tactics doomed to failure. Fuji is in the right place at the right time. I hope they take advantage of it. Time will tell.

    • Fujiman

      Completely agree.

      It baffles me how STUCK Canon and Nikon are. They release cameras almost every year with about as much improvement as you would see in a celebrity post drug rehab.

      There’s a sense that those two giants simply create products to fill in all the consumer gaps. Too steep a price difference between the Canon 7D and a T3i? Make a T4i! Too poor for that? Get the T3.5i!

      On the other hand, Fuji seems to truly listen to their consumers when developing new products. Each new camera that they have introduced has been massively improved – be it AF, IQ, button layout or ergonomics.

      My only hope is that, just as the Canon 1D series caters to the highest end consumer, Fuji creates a high end Full Frame Digital Rangefinder series to battle the almighty LEICA! Anyone else feel this imminent rise to the top? ;)


  • Ryan

    One thing I’m hardly seeing is whether there will be a Q menu on the X100s, as well as why there isn’t the redesigned focus selector switch as seen on all other X-models.

    Nevertheless, the new features and improvement in AF will be interesting.

  • DP

    Not sure if this has already been posted or not, but here is a video from the Chinese version of Youtube. Pause it around the :53 and :58 second mark for a look at the back. If this is the official marketing video, I can’t wait to hear people’s hands-on reviews.

  • I purchased the Limited Edition just 2 months ago and wish I had just waited a while. It just goes to show that nothing remains sacred for very long these days. I just hope Fuji realises just how much they have pissed off me and many others who have done the same thing in recent months. This time I won’t get caught up in their marketing hype. I will just get on and use the one I’ve got. I won’t be doing any more business with Fuji for a long long time yet it seems.

  • steve

    Well done fuji! glad to see them evolving the X100 rather than churning out another.Remember when you would buy a camera and use it for 10 years without looking at another.
    I can’t see why anyone would be pissed off at buying the X100 a few months ago, bet you didn’t complain at the discount! I got a special edition black and I’m delighted with it.
    the X100 fits a purpose so buy it, use it, be amazed at the results and stop obsessing over the latest gadget!!

  • This may offend some photography purists, however, I wanted to know if there was any information regarding input for mics?

    I’m on the verge of purchasing an X-E1, but with news of a new X100* release, I might wait just a taad.. bit longer before I take the plunge into this pool…

  • Heya i am for the primary time here. I came across this board
    and I in finding It really helpful & it helped
    me out much. I’m hoping to present one thing back and help others such as you aided me.

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