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MIRRORLESS MARKET IN JAPAN: Fujifilm still a small (but cool ;) ) niche. However, X-series market share increased in 2014!


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So what do you want first, the bad news or the good news? Let’s start with the bad news.

But before we start, just a quick note about the graph. For the first time, BCNRanking decided to base their statistics not only on the Top 20 Products, but they consider the “Brand Shares”. Therefore, in the graph above made by DicaHub, you can see it divided in two parts, the Top 20 Products (until 2013) and the Brand Shares (in 2014)

The Bad

According to the latest BCNRanking, the Fujifilm mirrorless market share is of just 5% (in Japan). Ricoh, Nikon, Canon, Sony, Panasonic and Olympus sell more mirrorless cameras than Fujfilm.

The Good

But let’s put the figures into the proper context. While it’s true that Fujifilm is still the smallest (but coolest ;) ) CSC system in this ranking, there are signs of hope in 2014. Let’s take a look at the 2 different rankings…  and keep always in mind that these numbers are for the Japanese CSC camera market only (which is the biggest mirrorless market, though)!

Also, keep in mind that more market shares doesn’t necessary mean more profits.

THE 2010 to 2014 YEAR RANKING
(see graph above)

Fujifilm didn’t appear at all in the BCNRanking until 2013 included. But now, in 2014, the X-series gained 5% market share. Looking at the evolution starting from 2010, we can see how only Sony, Canon and Fuji are increasing, while Olympus, Panasonic and Nikon are decreasing.

(see graph at the bottom)

If we take a closer look month to month ranking in 2014, we will see different results. In this ranking Olympus, Panasonic, Canon and Fujifilm are increasing, while Sony and Nikon decreasing.

Interesting also to note that Canon said that their goal is to get the biggest mirrorless shares until 2017… so they will soon attack aggressively the CSC market. A Full Frame CSC-Canon is rumored to come… and more. Just check out the CanonWatch rumor section to read more about it.

So these are the statistics… now it’s up to you to make your considerations in the comments.

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the 2014 Month to Month ranking

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