The latest Fuji financial report shows one more time, that it’s still the Fuji Instax world that keeps pushing Fuji’s imaging division into profits. Instax sells even better than expected, which is why “the targeted sales volume of instax for this FY has been raised from 4.6 million units to 5.0 million units.”
And what about the electronic imaging business (all kind of digital cameras & lenses)?
Overall the sales in the electronic imaging business decreased “due to a decrease in the sales volume with the shift to high-end models […] in the optical device field, the overall sales decreased, due to weak sales of camera modules for use in smartphones”
The report says the X-series sells strong, and a special mention goes to the Fujifilm X-T10.
“The sales of premium digital cameras X-Series centering on the interchangeable lens camera, FUJIFILM X-T10, launched in June 2015, were strong. FUJIFILM X-T10 can realize outstanding image quality and comfortable operability with a compact and lightweight body.”
Good to know that I’m not the only one, who suddenly felt an unexpected attraction to the Fuji X-T10.
The reports can be found here at fujifilmholings.
The Real Winner for Fujifilm: the brand new Instax Mini 70... with Selfie mirror!