What you see on the picture is the soon to be announced Fuji X-A1 camera. It will be the new entry level X-mount camera. Unlike the [shoplink 13828]X-M1[/shoplink], it won’t have an X-Trans sensor (and also not the X100 sensor), will come in a lot of colours and will be sold by big retailers on the web and big general stores.
The camera should be announced very soon. Stay tuned!