What Happened to the Amazing Fujifilm X Lens Deals? Will They be Back?


Fujinon XF Lens Deals

Ok… I get the question about the next X-deals very often via email… so let me try to answer it today.

In the past years, we were used to see Fujifilm launch terrific deals on Fujinon XF lenses every couple of months in USA.

As many of you, I also noticed that we started this year (2017) without any really amazing “lens-only” deal, especially considering that Fujifilm traditionally launched its very best deals around the end of the Japanese fiscal year (March 31).

I don’t know if Fujifilm has changed their lens-deal-strategy, and if we will see way less deals on lenses in future. But maybe, from Fuji’s point of view, it would make sense.

The Past, The Present…

Just 4 years ago, the young Fujifilm X-system struggled to gain a foothold in the market (especially US market). As the New York Times revealed, Fujifilm X-series camera sales were very low.

In order to create a larger customer basis and to “convince” photographers to invest a lot of money into X-gear, Fujifilm North America had to launch a lot of deals, especially lens deals, because you know how the saying goes: “we buy cameras, but we invest in lenses“.

The lens deals were a “necessary evil” (from Fujifilm’s point of view) to break into the camera market with a new camera line (the X-series) and consolidate their position.

In Europe, where mirrorless (and Fujifilm) was getting popular quicker than in USA, Fujifilm never really launched as many good deals like in USA.

… and the Future?

Today things have changed quite a bit. Fujifilm is quite popular and their imaging division is healthy.

So does Fujifilm still need to have such an aggressive lens-deal-policy as in the past? Maybe not.

Now, I’m not saying that we will never have any deal on lenses anymore, but I wouldn’t be surprised if Fujifilm will be less aggressive from now on. In the long-term, it’s in their interest to sell their gear at full price (and make more profits), rather than get customer used to wait for the next deal.

Sure, deals are good for us, the customers. I mean, I’d like to get everything brand new and super-discounted all the time. But I also have to be realistic and I think that a business model based on the perpetual sale can not really work in the long-term.

The Current Deals

Will there be any great deal on XF lenses anytime soon? I don’t know it now. But we currently still have great deals on X-gear, especially on the X-T1, X-T2 combos and the XF100-400 with Teleconverter. Check them out below.

Keep in mind that the deals marked as “NEW” expire July 22, whereas the other ones expire July 1.

NEWFujifilm X-T2 body + grip (save $230): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 body + 35/2 + grip (save $330): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 graphite body + grip (save $230): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 + 18-55 + grip (save $230): BHphoto, Adorama, AmazonUS

NEWFujifilm X-Pro2 + 23/2 or 35/2 or 50/2 (save $300): BHphoto, Adorama, AmazonUS

NEWFujinon XF 100-400 + 1.4 Teleconverter (save $450): BHphoto, Adorama, AmazonUS
NEWFujinon XF 100-400 + 2.0 Teleconverter (save $450): BHphoto, Adorama, AmazonUS

Fujifilm X-T20 (save $50): BHphoto, Adorama, AmazonUS (seems to be expired)

Fujifilm X-T1 black body (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 black body (save $500) + Free Accessories: Adorama
Fujifilm X-T1 graphite body (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 + XF18-55 (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 + XF18-55 (save $500) + Free Accessories: Adorama

Fujifilm X100T (save $200): BHphoto, Adorama, AmazonUS

Fujifilm X-T10 body (save $200): BHphoto, Adorama, AmazonUS
Fujifilm X-T10 + XF 18-55 (save $200): BHphoto, Adorama AmazonUS
Fujifilm X-T10 + XC 16-50 (save $200): BHphoto, Adorama, AmazonUS


By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

What are Cookies?
A cookie is a small file of letters and numbers that is stored in a temporary location on your computer to allow our website to distinguish you from other users of the website. If you don't want to accept cookies, you'll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled, but at the bottom of this page you can see how to disable cookies. Please note that cookies can't harm your computer. We don't store personally identifiable information in the cookies, but we do use encrypted information gathered from them to help provide you with a good experience when you browse our website and also allow us to improve our site. You can watch a simple video from Google to find more information about cookies.

Cookies used by our Website
The Fujirumors website, Fujirumors.com, uses the following cookies for the collection of website usage statistics and to ensure that we can . These are anonymous and temporary. By using our website, you agree that we may place these types of cookies on your device.
Read how Google uses data when you use our partners' sites or apps: http://www.google.com/intl/en/policies/privacy/partners/
Google Analytics Cookie Usage on Websites: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?csw=1#cookiesSet Addthis cookies: http://www.addthis.com/privacy.
Disqus cookies: https://help.disqus.com/customer/portal/articles/466235-use-of-cookies.
Vimeo cookies: http://vimeo.com/privacy.
Youtube cookies: https://support.google.com/youtube/answer/171780?hl=en-GB

Disabling/Enabling Cookies
You have the ability to accept or decline cookies by modifying the settings in your browser. Please note however that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site. For information about how to disable cookies in your browser please visit the About Cookies website.