In the last months, Fujifilm does not lack of confindence for sure.
Just back in August they published their Vision2019 plan, where Fujifilm said they “work toward capturing No.1 market share in the premium mirrorless camera market.”
More optimitstic statements now come Fujifilm India Manager Yasunobu Nishiyama. He said:
“Within the mirrorless market, we would like to have around 50 per cent share in a span of at least two years [NOTE: 50% in India]. […]
The company has a range of 25 lenses to support its camera and is adding around 4 lenses every year in it. […]
Now mirrorless segment has a lot of features to offer and is now a winning combination. India has always followed the worldwide trends in photography, where share of mirrorless is increasing and by 2020, higher share is expected”
Then they give some data about Fuji sales in India
In 2016-17 fiscal, the total estimated size of the digital still camera was around 7.41 lakh units (1 lakh = 100,000 units) and DSLR (digital single-lens reflex camera) was the fastest growing segment with 20 per cent growth.
In this, mirrorless segment had the highest growth of 300 per cent. In 2015-16, it was total 7,900 units and was 32,500 in 2016-17,” said Fujifilm Executive VP Graphic Arts Division S M Ramprasad.
“Even in 2017-18, we are expecting a sales of 3.5-4 lakh units (1 lakh = 100,000 units) of professional and DSLR cameras in which 10 per cent would be mirrorless.