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FUJIFILM at Imaging USA 2018. Expect to See Updated XF 8-16mmF2.8, XF 200mmF2 and GF250mmF4 Mock-Ups – UPDATE


Fujifilm at Imaging USA 2018

UPDATE: Sadly there are not upcoming lenses displayed at the imaging USA.

In the last few years, Fujifilm skipped the CES fair in Las Vegas.

They will, however, have a public booth (Nr. 717) at the Imaging USA 2018, which will be open to the public between January 14 and 16 in Nashville, TN.

That’s a bit too early to see the Fujifilm X-H1 (which will be announced February 15 Tokyo time), but there is a lot of great stuff to see, starting from the Fujifilm GFX 50S to the Fujifilm X-E3 as well as some brand new lenses like the XF80mm F2.8 WR.

I do expect that they will also display some updated mock-ups (or even early working prototypes) of the upcoming XF8-16mm, XF200mmF2 and GF250mm.

We could see some mock-ups of these lenses already in the past. I share them for you again here:

If there is any FujiRumors reader attending the event, please feel free to share what you see and heard with us via

It would be a very welcome help.

Fujifilm has just issued an official press release sharing their schedule for the Imaging USA 2018, which includes not only the latest and greatest Fujifilm gear, but also free head shot studio sessions, speeches and more.


Valhalla, N.Y., January 14, 2018

As a leader in innovation for imaging, FUJIFILM North America Corporation will showcase products at Imaging USA, Booth 717, from January 14 -16 at the Gaylord Opryland Resort & Convention Center in Nashville, TN. Fujifilm continues to be a market leader for professional photographers, offering total imaging solutions from high quality capture to crisp output in a variety of formats.

Fujifilm will showcase a range of high-quality, compact, mirrorless X Series cameras and the FUJIFILM GFX 50 S medium format mirrorless digital camera that provide unsurpassed image quality and portability. The new FUJIFILM X-E3 ultra-compact mirrorless camera and the F FUJINON XF80mmF2.8 R LM OIS WR Macro and FUJINON GF45mmF2.8 R WR lenses will also be available to touch and try.

With the new INSTAX SHARE™ SP-3 SQ square format printer, photographers can create unique INSTAX® square format prints directly from their digital camera files. In addition,the INSTAX SQUARE SQ10 camera will be on display. This line of Instax cameras provide the photographer with the opportunity to deliver valuable add-on products to their customers.

The FRONTIER-S DX100 printer will also be featured at the booth. This versatile printer is perfect for delivering high-quality prints on location for event photography and printing.

Complimentary Head Shots and Demo Prints

X-Photographer Bobbi Lane will be on site conducting free head shot studio sessions with the FUJIFILM X-T2, a weather-resistant premium interchangeable lens camera with a large OLED electronic viewfinder. Visitors to the booth will receive DX100 demo prints of their choice of photos taken by Bobbi, as well as a complimentary USB drive containing these images.

Platform presentation by Joe Craig

Fujifilm is sponsoring a platform presentation by photographer Joe Craig entitled, ​​”Changing the World, One Face at a Time” on January 14 between 8:00 am and 9:30 am in Presidential Ballroom B, Level 2 free of charge with Imaging USA All-Access Registration. This presentation is intended for professional photographers, promoting the value of printing professional portraits. Participants will get the opportunity to look into the artistic vision of Joe Craig and hear his unique philosophies on photography.

David Drum to speak on the importance of the printed image

David Drum, VP of Business Development at H&H Color Lab, will be speaking on behalf of Fujifilm and will touch upon the importance of the printed image. His presentation, “Hardship, Courage and Triumph – Stories of Perseverance Drawn From Print”, is scheduled for Sunday, January 14 from 2:00 – 2:30 pm in the Print Theater on the trade show floor and will be open to all Imaging USA Show attendees.

Newest X Series and GFX gear featured at camera bar for hands-on experience

The FUJIFILM X-E3 is a rangefinder style mirrorless digital camera with outstanding image quality and enhanced handling in an ultra-compact body. Featuring the latest 24.3MP X-Trans CMOS III image sensor and the X-Processor Pro high-speed image processing engine, the X-E3 is a perfect everyday tool for the modern photographer. The X-E3 supports both Full HD and 4K video recording and is the first X Series model to feature Bluetooth® low energy wireless communication. This interchangeable lens camera provides photographers with enhanced connectivity, offering the ability to pair the camera with a smartphone or tablet for easy transfer of pictures via the free FUJIFILM Camera Remote application.

The FUJINON XF80mmF2.8 R LM OIS WR Macro Lens is a lightweight, mid-telephoto macro lens designed to deliver the very best results from Fujifilm’s unique X-Trans CMOS sensor. Capable of achieving high quality macro shots, the XF80mmF2.8 R LM OIS WR Macro features an optical construction of 16 elements in 12 groups, including one aspherical lens, one Super ED lens and three ED lenses. As the first in the X Series interchangeable lens series to have a 1.0x magnification factor, the XF80mmF2.8 achieves high resolving power and beautiful bokeh, making it a perfect lens for capturing stunning macro images.

The FUJINON GF45mmF2.8 R WR, the sixth interchangeable GF lens to be added for the FUJIFILM GFX 50S medium format mirrorless digital camera system, is perfect for street and documentary photography. Taking advantage of the mirrorless system’s structure, the G Mount has a short flange back distance of just 26.7mm that reduces the back focus distance as much as possible to prevent vignetting and achieve edge-to-edge sharpness. Equipped to provide the highest image quality while reducing aberrations, the GF45mmF2.8 R WR features Nano GI coating to suppress ghosting and flare and is designed to be weather and dust resistant capable of operating in environments as cold as 14°F/-10°C.

High quality photo prints for every occasion

Fujifilm will demonstrate on-site printing with the FRONTIER-S DX100 printer.. The compact Frontier-S DX100 produces high quality prints from 3.5” x 5” up to 8” x 39” while providing photographers with the perfect event printer

Square format products allow for creativity and artistic expression

Attendees will get to test the INSTAX SHARE™ SP-3 printer. Designed for smartphone and instant picture lovers, this printer lets photographers wirelessly print out their pictures in high quality onto INSTAX SQUARE film, which provides great artistic potential and value added opportunities. Featuring a sleek design, square format film and crisp image quality, the INSTAX SHARE SP-3 Printer prints images quietly in just 13 seconds and has the ability to print pictures straight from mobile devices using the SHARE app, and there is even an SNS template which provides a template for printing images uploaded to social media platforms.

Also on display will be the INSTAX SQUARE SQ10, a sophisticated square format hybrid instant film camera that combines digital imaging technology with square film prints. The SQ10 includes ten different filters, vignette control and brightness adjustment, and allows for simple operation featuring an LCD monitor that enables users to edit and process photos with intuitive operation. Using a new INSTAX SQUARE Film format that delivers exceptional image quality with numerous artistic expressions, the SQ10 takes the image quality of INSTAX to the next level allowing everyone to add a creative, artistic flare to their photography.