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FUJIFILM Fiscal Year 2019/3 Results: One Million Instax Products sold Each Month and favorable FUJIFILM X-T3 sales

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Fujifilm published the results of the 3rd quarter for fiscal year 2019, an important quarter, since it includes the Christmas season.

We will get the report for the full fiscal year 2019 (1 April 2018 – 31 March 2019) sometimes in April 2019.

It’s once again an Instax domination, with 8.5 million Instax products sold in 9 months. Sales for the FUJIFILM X-T3 were favorable. No other camera is mentioned.

The overall conclusion:

Revenue increased due to solid sales in each business. Operating income decreased due to advertising and promotion costs. Operating income decreased due to advertising and promotion costs and R&D investment.”

Other excerpts:

The Imaging Solutions segment recorded revenue of ¥303.8 billion, up 2.1% year-on-year. Operating income totaled ¥48.0 billion, down 3.8% from the previous fiscal year due to such factors as upfront advertising and promotion costs and R&D investment.

In the electronic imaging business, good sales maintained in the active market of mirrorless digital cameras. FUJIFILM X-T3, launched in September 2018, contributed to a revenue growth, valued for its compact and lightweight body, high-speed, high-precision auto focus function and high video function. In November 2018, FUJIFILM GFX 50R, a medium format mirrorless digital camera with a large-sized sensor, was launched. It is highly acclaimed for realizing both ultra-high image quality and operability.

In the Imaging Solutions segment, revenue increased due to solid sales in each business, while operating income decreased due to such factors as advertising and promotion costs and R&D investment for next generation products to achieve further sales expansion. “

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