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Featuring the latest X Series and GFX mirrorless digital cameras, instax instant cameras, printing solutions and photo paper products

Valhalla, N.Y., October 24, 2018 – FUJIFILM North America Corporation will showcase its comprehensive range of new and innovative products at the PhotoPlus International Expo (Booth #537) from October 25 – October 27, 2018 at the Jacob Javits Center in New York City.

At the expo, a variety of products will be featured including the new rangefinder-style FUJIFILM GFX 50R medium format mirrorless digital camera, FUJIFILM X-T3 mirrorless digital camera, and newest additions to the XF Lens lineup. Also on display in the booth will be mockups of the GFX 100 Megapixel concept model and lenses recently added to the XF and GF Lens Roadmaps. In addition, the new instax SQUARE SQ20, instax SQUARE SQ6 and SQ6 Taylor Swift Edition will be showcased in the booth, as well as photofinishing products including the GetPix Kiosk and FRONTIER-S DX100 printer, and quality photo paper products including Fujicolor Crystal Archive Paper and the newly announced Fujicolor Crystal Archive Professional Paper Maxima.

The show will feature several Fujifilm-hosted professional photographer lectures at the booth including speakers who have trusted their work to X Series and GFX, instax and the DX100 printer. For the full speaker schedule, please visit

Touch and Try the Newest X Series and GFX Mirrorless Cameras, XF and GF Lenses

The new rangefinder-style GFX 50Rmedium format mirrorlessdigital camera will be on display at the booth’s camera bar for guests to touch and try. The GFX 50R features the FUJIFILM G Format 43.8 x 32.9mm sensor with a 51.4MP resolution and high-performance X-Processor Pro image processing engine to provide outstanding color and tone reproduction. Equipped with a 0.77x 3.69M-dot organic “OLED” electronic viewfinder, the GFX 50R achieves accurate focusing despite the large size of the medium format sensor. This camera offers intuitive handling in a lightweight, ruggedand weather-sealed body to meet the varying needs of photographers.

Also featured will be the FUJIFILM X-T3, the world’s first APS-C mirrorless camera capable of 4K/60P 10-bit recording to fulfill the performance needs of professional videographers. The X-T3 features a new, fourth generation 26.1MP X-Trans CMOS 4 APS-C sensor with no optical low-pass filter, debuts the quad core X-Processor 4 processor which provides incredible AF accuracy and speed, and boasts the highest performance in the history of X Series.

The booth will showcase the newest additions to the XF Lens lineup for guests to try, including the FUJINON XF8-16mmF2.8 R LM WR Lens, an ultra-wide angle zoom lens capable of providing outstanding edge-to-edge image-resolving performance, and the FUJINON XF200mmF2 R LM OIS WR Telephoto Lens, the first super-fast telephoto lens in the XF lens lineup, and its accompanying XF1.4X TC F2 WR Teleconverter.

The GFX 50R, X-T3, XF8-16mmF2.8 R LM WR and XF200mmF2 R LM OIS WR and other X Series and GFX bodies and lenses will be available to test for free through our on-site PPE 2018 Loan Program. Visit or Fujifilm’s Booth #537 to learn more.

Fujifilm will offer a Check and Clean area for X Series and GFX bodies and lenses, free of charge for existing system owners. Visit Fujifilm’s Booth #527 for full program details. Guests will also experience the majesty of large, beautiful fine art prints that will display images shot on X Series and GFX cameras, and printed on FUJIFILM photographic papers.

Instant Fun with the Newest instax Instant Cameras

The Fujifilm booth will feature the new instax SQUARE SQ20 hybrid instant camera, a sophisticated square format hybrid instant film camera that combines digital imaging technology with square film prints. The SQ20 is equipped with a digital image sensor and digital image processing technology to offer users the ability to select their favorite images to print, and even edit and apply various filters. Available in matte black and glossy beige, the SQ20 offers new and enhanced features never before seen in the instax line of instant cameras, including the new motion mode, time shift collage function and sequence filter. The camera also features a selfie mirror, built in timer and special shooting modes such as double exposure, bulb exposure and split mode for even more creative possibilities.

The instax SQUARE SQ6 square format analogue instant camera will be showcased at the booth, including the SQ6 Taylor Swift Edition, and stylish, newly announced colors – Ruby Red and Aqua Blue. The SQ6 is equipped with various features that allow users to be creative, including auto exposure control, three color filters that fit over the flash in orange, purple and green, and a selfie mode. The SQ6 also offers three unique modes – double exposure mode, macro mode and landscape mode – to ensure capture of any moment in an instant.

A Variety of Printing Solutions and Paper Products on Display

Visitors to the Fujifilm booth will see printing solutions including the GetPix Kiosk, a low cost platform for photo printing from mobile devices. The GetPix Kiosk’s ease of use provides an excellent way for people to print images from smartphones, allowing them to display and share special captured memories. Offering a flexible countertop or floor-standing pedestal, this kiosk takes up minimal space, making it ideal for small businesses and retail spaces. Fujifilm will also demonstrate on-site printing with the FRONTIER-S DX100, a high quality inkjet printer that can produce prints from 3.5” x 5” up to 8” x 39”.

In addition to the above printing solutions, Fujifilm will also showcase its Fujicolor Crystal Archive Papers, a family of traditional silver halide color papers, designed to produce the long lasting high quality color prints expected by professional photographers and their clients both for display and albums. Fujifilm will introduce a new and unique product for professional photographers, Fujicolor Crystal Archive Professional Paper Maxima. This silver halide color paper is designed for the professional print world, appropriate for creating high-end photography work to be displayed in galleries, or to showcase photography as art pieces. Fujicolor Crystal Archive Professional Paper Maxima features high D-Max for deep blacks and expanded color gamut, as well as improved image stability for longer life.

via fujifilm USA