CES 2015: Fujifilm will have two booths there… and why Fuji’s meeting room strategy gains them a few things!

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Just two days ago, I shared the news of dpr-moderator Chris – who’s heading to Las Vegas soon -, that there won’t be any Fujifilm booth at CES (from 6th to 9th January)… just rooms for business meetings.

Checking CES exhibitor list you see that Fuji is having two connected booths at CES 2015, North Hall Mtg Rms – N219 and North Hall Mtg Rms – N220. So, if Chris is well informed, these two booths will be the business meeting rooms.

But a FR-reader, who is intimately familiar with the layout of the show told me what follows about the “meeting rooms“:

“Fuji’s “meeting rooms” at CES aren’t what you and I think of as meeting rooms. They are larger than you might guess. Being connected, they could be “formed” into one large room, one that I would guess is as big if not bigger than the space they occupied last year on the show floor. The space they occupied last year, by the way, was PRIME real estate — the most sought after space at the show. (and certainly expensive)

Fuji’s meeting room strategy gains them a few things: One, it saves them a nice chunk of change in booth production, as they don’t have to compete for eyeballs on the over the top show floor. Two, it allows them to make their booth more private (totally private if they like) so they can focus on more on customers and less on “tire kickers”. Privacy can be important, as it keeps pesky competitors away from your prototypes and what not. Three, private booths require less manpower.

In the end, they may indeed have a display for average attendees to enjoy. Or, they might go “invitation only”, and only customers and select press will pass through the magic doors.”

And don’t forget, rumors say that the XF 16-55 f/2.8 could be announced on January 6th… so stay tuned on FR.

P.S.: I’ve contacted FujiUS via Twitter. I hope they will get back to us soon… will keep you posted.