Fujifilm Manager says (again): No Full Frame, focus on APS-C… for now!

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Do you remember the interview with Fuji Manager Mr. Kawahara of December 2013 (see video above)? At the question if Fujifilm will go Full Frame, he answered: “We have no plan to provide full frame body… just now.

It’s the same answer over and over again. So, also at this years’ photokina, when amateurphotographer asked for a Full Frame Fuji, the answer was that the company is focussing on the APS-C line. A Full Frame Fuji would not be compatible with the existing lenses.

Fujifilm manager Oishi said that “Fuji plans to launch further X-series cameras, and there is no current plan for a full-frame model. But […] Fuji is a camera developer, so it may be a possibility at some future date.”

Ok, I can live with that Fuji… it’s better to go directly the Medium Format way ;-).

via mirrorlessrumors via digicame-info

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Graphite Silver X-T1USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro
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Fujifilm X-PRO2, 16-55 without OIS, specialized lenses and more! Interview with Fujifilm’s Torben Hondong (admiringlight)

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Fujirumors’ window to Photokina: DAY 3
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Jordan is making an excellent work in these days at photokina. This time he had an interview with Torben Hondong of Fujifilm, You can check it out here at admiringlight.

In short:

– 16-55 without OIS: Fuji wants to contain size & weight
90mm and 16mm mock-up: the final lenses could be the same size, or they could be smaller as the mock-ups
future lenses: If the 56mm APD sells well, then they will expand the specialized lens line-up
35mm MKII: no plans for now, possible in future

….

Fujifilm X-PRO2: The discussion was about the Viewfinder. Basically Fuji is considering to put the best of the two worlds (EVF like the X-T1 & OVF of the X100T) into the X-PRO2 body. But Fuji “would see how the response to the X100T [viewfinder] was to consider the options for any potential X-Pro replacement.” The challange for Fuji is also to put an X-T1 alike EVF into an X-PRO2 that fits into a body that people expect.

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X100T: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro
Graphite Silver X-T1USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro
XF 56mm f/1.2 APD: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro
XF 50-140 f/2.8 WR: USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore AUSTRALIA: CameraPro

KAIZEN: Camera Remote control (and 3rd party flash support) coming for Fujifilm X-E2? + New feature coming soon

firmwareFujirumors’ window to Photokina: DAY 2
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Second update today about the upcoming Fuji firmware. This time it’s about the Fujifilm X-E2 ( btw, $50 price drop on the X-E2 at the moment).

A FR-reader just came back from photokina with the following information… and he kindly shares it with all of us:

Firmware X-E2:
Fuji is looking and testing what the hardware supports and what not. Remote Control is one of those features! But they’ve to rewrite the driver cause the X-E2 uses a different WLAN module, but it’s on the list. What seems to be not on the list would be the Instax printer support.

Nissin i40 Flash:
In theory, the Nissin i40 flash is ready, but Nissin has to wait for the Fuji Firmware to actual support 3rd party flashes.

For now I have no confirmation about the details of the update from tursted sources.

New feature coming soon – control up to three X series cameras at the same time (fujfiilm)

[:: UDPATE ::] KAIZEN: Fuji X100/S will get electronic shutter and Classic Chrome, too… according to pocket-lint!

ka

X100T: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro

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Fujirumors’ window to Photokina: DAY 2
for all the mere mortals (like me), who can’t go to photokina
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[:: UPDATE :: pocket-lint corrected the sentence and now says:  “An update to bring such features to both the X100 and X100S models hasn’t been confirmed – but we wouldn’t entirely rule out the possibility.”]

ORIGINAL POST:

Pocket-lint put its hands on the brand new X100T… and they are “blown away” by it. The electronic rangefinder viewfinder, the real time parallax correction, the sexy look…

But there was one sentence that grabbed my attention more than any other:

In addition there’s a new Classic Chrome Film Simulation mode and 1/32,000th sec electronic shutter that are new to the series. A firmware update will see these made available in both X100 and X100S models soon.”

Wishful thinking or did a Fuji-rep drop this information into conversation? Is it possible that even the almost 4 years old classic X100 will get such a big firmware update? Or did pocket-lint simply confuse it with the upcoming X-T1 firmware?

work in progress ;),

Graphite Silver X-T1USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro
XF 56mm f/1.2 APD: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro
XF 50-140 f/2.8 WR: USA: BHphotoAmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore AUSTRALIA: CameraPro
X-T1 + XF 18-135 WR: USA: BHphotoAmazonUS / Adorama /

Instax Rules Them All: massive sales of Fuji’s instax film. Instax Cameras sell better than Fuji X-T1 and Sony A7r!

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Who said that film is dead?
Who said that instax cameras are dead?
And tell me, who said that Fujifilm makes beautiful cameras ;-)?

The demand for instax film is very high, especially in Asia. In fact it is so high that there is not much instax Film left for N.America and if it runs out of stock it could need a couple of moths before stores will be ready to ship the next batch of film.

Instax are winners! That’s why Fujifilm continues to develop new models. The latest one is the new INSTAX WIDE 300 camera, launched along with the X100T and graphite Fujifilm X-T1. My personal favorite is still the Instax Mini Neoclassic 90, launched about a year ago.

The success of the Instax cameras pushes, at the same time, the sales of Instax Film. And the earnings are used for developing the X-line, at least according FR-reader “rf”, who said in the comments: “I was talking with one of the Fuji Guys at an event a while back and he confirmed that Instax is where Fuji is making all their money in photography and it is in fact fueling the development cost of the X cameras.

But also X-shooters could have a good reason to buy Instax Film. In fact, you can connect the latest Fuji X cameras directly to the Instax SHARE Smartphone Printer SP-1 and print your shots just a few seconds after you’ve pressed the shutter button… btw, Fujifilm, direct Instax Printer support would be a nice feature to have also on my “old” X-E2. Time for a little bit of Kaizen.

So, APS-C? Full Frame? Medium Format?… no, it’s Instax that spanks them all, Zack ;-)!

cheers,

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