The latest financial Reports of Fujifilm are now online. They show how Fuji was able to “significantly increase profits” of the Imaging Division especially for 2 reasons:

1
Strong Sales of the Instant Photo Systems

Instax is still the Top Seller at Fuji’s imaging division: “Sales of the instax series such as instax mini HELLO KITTY , which was launched in November 2014, and instax SHARE Smartphone Printer SP-1, increased, as well as those of other various designs of instax films increased“.

2
Improved Profitability in Digital Camera
or
less P&S and focus on X-Series

Overall the sales in the electronic imaging business (cameras & lenses) decreased “due to reduction of compact digital camera’s lineup. But the sales of premium digital cameras X Series and interchangeable lenses were strong“. By producing less P&S cameras and focussing on the X-series, Fuji was able to “improve profitability“. So no surprise that Fujifilm says they will “expand the product lineup of X Series“.

Summary & Forecast

“Though revenue decreased due to the sales decreases of digital cameras and other products (¥361.0 billion, down 3.4% from the previous FY), profits increased significantly reflecting strong sales of instant photo systems and improvement of profitability in digital camera (operating income amounted to ¥20.7 billion, significantly up ¥17.1 billion from the previous FY).”

The Forecast for 2016: “Expand sales and profits in the photo imaging business by further sales expansion of instant cameras, high-value-added printing business, and other factors. In the optical device & electronic imaging business, improve profitability by focusing on the high-value-added products.”

Less Revenue / More Operating Income

FY2015 ended March 31, 2015 Earnings Presentation / Earnings Presentation (transcript attached) / FY2015 ended March 31, 2015 Earnings Release

by X-shooter Richard Simko

I am sure all of you heard what happened on Saturday the 25th of April in Nepal. I have been to Nepal couple of times and it is a country dear to my heart. I have lot of friends there. Luckily most of them are safe however I still haven’t heard from two of my sherpa friends who were believed to be in Everest Base camp or on the mountain. Anyway, Nepal suffers. People suffer and I was wondering how I could help. Recently I have set up a small fine art print online shop. I have decided that to donate the profit from every sale until 1st August to good cause. Depending of amount of sale money will be donated to charitable organisations, NGO’s or directly to people in need. My photographs can be found at richardsimko.photos.

I shared my idea here with Patrick and he was kind enough to post this on Fujirumos so it can spread further. I am not asking you to go and buy my print. Instead I am asking you to consider selling some of your photographs and donate the profit to help Nepali people and country to bounce back from this tragedy. This is purely my personal initiative, and idea that I hope would spread around not just in Fujirumors community but much further than that. This is an opportunity to do something we all love and help the needy ones at the same time.

Boris Koller‎: Grytetippen, Senja, Norway. X100s, WCL, 1/800 sec., f10, ASA 800, from Raw

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Here are the most liked images of the Fujirumors facebook photostream… and keep it up, share and vote your absolute favorite X-shot… and here is how to do it:

1) SHARE & DESCRIBE: go to the Fujirumors facebook timeline and submit your favorite X-shot (and a short description) in the timeline by selecting “Photo/Video” .
2) VOTE & COMMENT: All the images will be displayed at the Fujirumors facebook photostream. You can vote & comment the images there.

NOTE: The next selection will start from those images shared starting from April 19!

Enjoy the X-shots

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Michael Steverson. Interludes I. Kolay Market – Kolkata. Fujifilm X-T1 – XF14F2.8R. This essay shot with the X-T1 and various Fujinon lenses… See more here… www.michaelsteverson.photography

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Uriel Gonzalez‎: Bonsai Rock in Lake Tahoe – Drove right past it, couldn’t find it at first but when I did, had to climb down a steep hill and made it right before sunset. X-T1 XF23mmF1.4 8.5sec f16 ISO 200 9 stop ND filter. Enjoy! @ugnzlz

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António Jorge Nunes‎: ‘White Dog on Blue’. Centro Cultural Vila Flor, Guimarães, Portugal. Fuji X-T1 + XF 50-140mm F2.8. F2.8 . 1/60 . ISO 800

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Yavuz Arkun‎: Abraham’s Pool in Urfa, Turkey

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Marco Bozzato‎: Buona Pasqua a tutti/Happy Easter to all. Fuji X100T

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Der Lichtklicker: “Framed Sunset” X-T1 + XF60mm

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Push the READ MORE button, to see more Top Liked images

Lightroom 6 available at BHphoto / Adorama /

“It adds plenty of features like Facial Recognition, new panorama, new brushes for graduated and radial filters, more slideshow options, HDR (high dynamic range), as well as significant speedups (up to 1000% faster!). Also the mobile APP of Lightroom got improved with segmented view, easier rating method, improved crop and copy and paste modus. Lightroom CC will be available as part of the Adobe Creative Cloud Photography subscription ($9.99 per month) or as a standalone for $149.”

FREE E-BOOK: Rocky Nook’s Guide to HDR & Panoramas with Photo Merge in Lightroom CC!

The X-series is more than “just” high quality lenses, great cameras & top-notch IQ. It’s, for many, a refreshing and liberating way to shoot… a way to (re)discover photography. Passion, Fun, Inspiration, Lightness and Freedom are an essential part of the X-shooter eXperience.

So it’s no surprise that we can find a growing number of huge Fuji X Fans out there, who want to show their love for the X-system to the world. It was passion that brought me to launch this blog back in times when there were just a handful of X-shooters out there. FujiRumors was my personal way to share my eXcitement for the new X-shooter eXperience, but…

… but there are some, who have way more original ways to express their passion! One of them is Brandon:

“I’ve been a fujifilm lover since my first fuji 4700  back in 2000. I have always had some fairly zany hair and not long after getting the camera, I took the opportunity to show off my love with my hairstyle. After the 4700, I moved on to a minolta dimage, then joined the canon family.  I added an X-E1 to my collection for travel, and once I got my hands on an X-E2, I sold all of my Canon gear (including my 5DMKIII) and have been exclusively fuji ever since.  Thanks for the great site and sharing so much information about our beloved platform.  The X-system cameras and lenses have been a boon for my travel photography and I can’t wait to get my hands on an X-Pro2! Have a great day! Clix // Brandon HomeSick.com“

Now, you don’t have to cut your hair like this too, to show your passion for the X-system. Maybe a nice T-shirt would be just enough, as Tatjana shared here and Wim here… and as you know, all the profits go to Charity in Cambodia. Learn more about the X-shirts here. Buy it here in USA and here in Europe & CO.

enjoy your Sunday and take some nice shots with your X today… and feel free to share your favorite X-shots at the X-shooter facebook zone,