Kipon IBEGON 12mm f/2.8 for APS-C Announced

Kipon 12mm f/2.8

Kipon has just announcedthe Kipon IBEGON 12mm f/2.8 wide angle lens for Fujifilm X mount.

The Kipon IBEGON 12mm f/2.8 allows you to focus as close as 10 cm as opposed to the 18 cm of the Fujinon XF14mmF2.8 R.

The Kipon 12mm f/2.8 will be shipping in September and be available for pre-order ahead of release at AmazonUS, BHphoto and Adorama

Other Kipon lenses for Fujifilm X mount:

There are lots of third party lenses covering the 12mm range for Fujifilm X mount, in some cases just rebranded Meike or Samyang lenses:

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Press Release

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Alpa Announces a New Range of Products for FUJIFILM GFX 100

Fujifilm GFX 100 and Alpa

Alpa officially congratulated Fujifilm for the launch of the Fujifilm GFX100 and announced a new range of “thrilling products” for the Fujifilm GFX100.

ALPA will show first results soon during CineGear 2019 in Los Angeles on May 30.

This shows how seriously the Fujifilm GFX100 has to be taken also for video production.

Fujifilm GFX100 Pre-orders

via Alpa

Fujifilm Manager Interview: We Have a GFX Sensor Roadmap and GF Lenses are Future Proof for Sensors Beyond 100 MP

Fujifilm GFX100

We have already posted a first Fujifilm manager interview earlier today here. It’s a good one, with lots of information, including the future of the Fujifilm X-H line. Make sure to read it!

Also B&H Photo, Adorama, Samys and Henrys are at Fujikina 2019, and they had the opportunity to go hands on with the Fujifilm GFX100 as well as have talks with Fujifilm managers.

BHphoto has published its GFX100 first impressions here.

I have put together the main points of the various interviews down below:

  • Fujifilm manager Justin explains why calling the Fujifilm GFX100 “large format” makes sense
  • Fujifilm has a medium format sensor roadmap, and GF lenses are future proof since they can resolve more than 100 megapixel
  • 1/4 of a second at 200mm gave tack sharp images
  • shutter shock absorbers in the GFX100
  • going at 5fps continuous shooting with a medium format 102 MP camera is unheard of
  • Adorama says it feels like shooting a flagship DSLR as opposed to medium format
  • Adorama says they can’t believe it, and that Fujifilm is changing a lot
  • Fuji manager Justin says Fujifilm is trying to re-invent photography
  • Fujifilm needed 3 years to develop IBIS for the Fujiiflm GFX100. 1.5 years of development were shared with the Fujifilm X-H1 IBIS development, and another 1.5 years for the IBIS on the GFX100 only

One of the advantages of medium format, is that it is easier to design high-resolution lenses for it.

So if resolution, sharpness, cropping flexibility, big prints and having future proof files for upcoming high res screens is important to you, investing in GFX large format is the way to go.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

The GFX Community

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Fujifilm X-Trans Sensor Receives Japanese National Invention Award

Fujifilm X-Trans

The Fujifilm X-Trans sensor has been awarded with the “National Invention Award” by the Japanese Ministry of Education, Culture, Sports, Scienes and Technology.

Finally a recognition, for a techonlogy, the X-Trans sensor, that has never really been marketed well by Fujifilm, and is sometimes misunderstood in the photo community.

I have written about the virtures of the X-Trans sensor vs Bayer sensor (and vice versa).

Let’s hope that, with today’s recognition, Fujifilm will start to promote X-Trans in a proper way.

Press Release

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Fujifilm Manager: “70% of GFX Users Came from Full Frame. X-H and X-T Line Will Both Evolve in Future” – Hope for Fujifilm X-H2

Fujifilm GFX100

Fujifilm Channel X has published an 45 minutes interview with Fujifilm managers from Fujikina 2019. See the video above (sadly not so good audio quality) and a summary down below.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

The Market

  • Fujifilm GFX100 market is not the traditional medium format market
  • GFX 50 already aimed to amateur customers in addition to high-end photography
  • 70% of Fujifilm GFX 50R/S buyers come from full frame. So not only people switch from Hasselblad and Phase One to GFX, but also FF users
  • the GFX system expanded the larger format market, and GFX100 will continue to expand it
  • GFX100 should expand market also towards movie shooting photographer

The GFX100 strenghts

  • compared to full frame, GFX system has better image quality in terms of ISO performance, dynamic range and resolution
  • traditionally large format camera (including film) are big and for tripod use, but GFX system is smaller, and GFX100 has also IBIS, hence less need for tripod
  • GFX100 is about autofocus, mobility, quality

EVF

  • Fujifilm GFX 50 EVF works on GFX100, but GFX100 EVF on GFX50 will not work

GFX Lineup and GF lenses

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