the Instax Mini 70 – latest addition in Fuji’s Instax World Line-up

_ _ _

In the internal battel, Fuji X-digital Vs. Fuji Instax-Film, the latter wins hands down.

You might wonder why we should care about the success or not of Fuji’s Instax cameras. Well, easy: the terrific earnings Fujfilm makes with Instax are fueling the development costs of the X-series cameras! Without Instax, Fuji’s imaging division would hardly be profitable.

The Wall Street Journal published some numbers:

• 100.000 Instax Cameras sold in 2004
• 5 million expected instant-film camera units sold in 2015 (compared to the 1.4 million digital cameras expected to be sold in 2015)
• expected 6.4 million instant-film cameras sales in 2016
• 30% Instax sales in Asia, 30% sales in USA, 15% sales in Europe

No suprise that over the last few years, the OVERALL camera ranking at AmazonUS is dominated by Fujifilm Instax Products.

So, the name, Fujifilm is still justified.

I remind you how The New York Times said in 2013, that from 2011 (Fujifilm X100 launch) to 2013, Fujifilm sold 700,000 X-series cameras.

You can read the whole story about the very interesting rise of Instax at the Wall Street Journal.

The New York Times says: “700,000 X-series cameras sold”

They also released a new Firmware for XF100-400 and XF50-140 to improve AF when mounted on X-Pro1 and X-E1 cameras.

“AF tracking performance on AF-C and Movie mode will be improved when they [XF50-140 & XF100-400] are attached to FUJIFILM X-Pro1 or X-E1. “

Download the Firwmare here.

LAST SUPER X DEALS DAYS

Record-high 9 Fujifilm cameras won this years’ Red Dot Design Award, including the X-Pro2 and the Instax Mini 70.

• Fujifilm X-Pro2
• Fujifilm X70
• Fujifilm X-T10
• Fujifilm X-A2
• Fujifilm X-E2s
• Fuji XQ2
• Fujifilm XF16-55
• Fujifilm XF50-140
• FinePix XP90
• Instax Mini 70

via fujifilm

Fujifilm X-Pro2: USA: BHphoto / AmazonUS / FocusCamera / Adorama / Pictureline / BestBuy CANADA: AmazonCA / EUROPE: AmazonDE / AmazonUK / WexUK / PCHstore / AmazonITA / AmazonFR / AmazonESP /   AUSTRALIA: CameraPro

 Loading ...

*Fujifilm Reads You!
Click HERE to see the original FujiRumors Poll, that Fujfiilm used in an official presentation to the Press

It’s no secret: Fujifilm loves our Polls and reads our comments.

This has been made possible thanks to you guys and your participation, which made this blog the by far biggest source of “online feedback” for Fujifilm.

X-series related Polls gather several thousands of votes within a few days (and hundreds of comments)… and if you keep it up, then we can be sure that they will continue to read us and maybe once again even display our Poll-Results at official press events.

Now, as you know, FujiRumors is a one man show that I run in my spare time. That’s why I rely on your help and support. So keep up sharing rumors and links to news, reviews, curiosities, deals and whatever you think should be featured on FR.

And sometimes FR-readers also suggest Polls in the comments and/or via email, which I’m happy to share whenever I can. And today, upon readers request, I’m going to share two more Polls:

Poll #1 – 4K via Firmware update: As you know, Fujifilm Managers said in several interviews, that the X-Pro2 is 4K capable (and the X-T2 will have 4K, as Fujifilm said here), but the problem with Fuji’s new flagship is that it overheats when filming in 4K.

The FujiRumors community asked me for a Poll regarding this, and I’m happy to share it:

 Loading ...

_ _ _

Poll #2 – ISO-Dial: In our last Poll here, the result was pretty clear: most X-shooters want an ISO-dial. Many actually seem to get used quickly to the X-Pro2 ISO/Shutter dial, as Marin said here on facebook:

However, there is still a good number of X-shooters, who’d prefer to get rid of the dedicated ISO Dial. Couldn’t Fuji make everybody happy…. maybe with some sort of “T-camouflage solution“? Let me explain it.

On current X-series cameras, when you place the shutter dial to “T”, you can control the shutter speed with the front dial.

The ISO dial of the X-T1 and X-Pro2 have no “T-like” marking. But some FR-readers came up with alternative solutions. My favorite one? If you set the ISO-dial to “H2” (which I can’t remember ever having used, so it’s useless anyway, for me), you can adjust the ISO value with front or rear dial. And what if you’d like to shoot at ISO 25600 and jpeg only (because that’s what H2 means on the X-T1)? Set the ISO dial to H1 (ISO 12800) and select in the menu if you want to shoot at 12800 or 25600.

With this solution, H2 would basically work like the “T” on the shutter dial, and H1 gives you access to both extended ISO settings.

This is just one possible solution. Feel free to drop your ideas in the comment…. and here is the Poll

 Loading ...

Fujifilm X-Pro2
USA: BHphoto / AmazonUS / Adorama / CANADA: AmazonCA / EUROPE: AmazonDE / AmazonUK / WexUK / PCHstore / AmazonITA / AmazonFR / AmazonESP / AUSTRALIA: CameraPro

Kai (digitalrev) shared his X-Pro2 hands on review here. “Vastly Improved over X-Pro1. Still so cool. Glorious Hybrid Viewfinder. Images do look gorgeous in color and black & white. Better AF than X-T1 [but the Pro photographer, whom Kai talks with says it’s still no DSLR killer]. ISO dial is rubbish. There is a lot to like about the X-Pro2. This is the X-camera to go for.”

First Impressions in Italian at juzaphoto (translation) / X-rated photography – and the X-Pro2 wrap-up at dearsusan / Fujifilm X-Pro2 Review – Real-World Video Samples & First Impressions at cinema5d + Fujifilm X-Pro2 – Photo Functions – Quick Look at cinema5d / X-Pro1 to X-Pro2 at fujifilm-x / Alicia Endemann in Paris ~ X-Pro2 prophotonut / Fujifilm X-Pro2 and XF 16mm f1.4 R WR – Great Combination at Ted Vieira youtube / Is the Fujifilm X-Pro2 suitable for stock photography? at metrophotographytraining /