FINALLY: New Autofocus Firmware and New Features Released for Fujifilm X-H2, X-H2S, and GFX100 II

Fujifilm has finally released the long promised autofocus update for the Fujifilm X-H2, X-H2S and GFX100II. Also new features have been added and bugs fixed.

No firmware update for X-T5 & Co yet, but Fujifilm has also promised that one to come within 2024. So do not panic. It’s coming, too according to official Fujifilm statements.

Feel free to let us know in the comments what your impressions are.

Full Firmware Details and Download Links

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Sony A1 II Wins Praise for a Feature Fujifilm X-S20 Had First and I Hope to Get on X-T5 & Co via Firmware Update

So, I have looked at a few launch videos of the Sony A1II.

One feature that reviewers unanimously praised on the Sony A1 II is its automatic subject detection mode—a capability that the Fujifilm X-S20 has had for quite some time. However, Fujifilm has consistently declined to implement this feature in its higher-end models via firmware update.

Interestingly, while the Sony A1 II is now being lauded for this feature as though it’s the greatest innovation since sliced bread, the same reviewers largely overlooked it when the Fujifilm X-S20 introduced it. At best, it received a passing mention, with only a few exceptions like Johnnie from CineD, who both praised the feature and urged Fujifilm to roll it out to other cameras via firmware updates.

This disparity highlights Sony’s superior ability to engage with influencers compared to Fujifilm. Also, Sony likely emphasized this feature heavily in its launch materials, whereas Fujifilm seems to have neglected to draw attention to it.

That said, I completely agree that fully automatic subject detection is an excellent feature. Fujifilm has implemented it in the X-S20 and, I believe, also in models like the X-T50 and X-M5.

But for some reason, Fujifilm seems to treat this as a “beginner” feature, limiting it to models with full Auto mode, as if more advanced photographers wouldn’t benefit from it. However, with the Sony A1 II now receiving widespread praise for this capability, I hope Fujifilm will rethink their stance.

Here on FujiRumors we also suggested a very simple way to implement that feature on other 5th generation models:

Will Fujifilm give it to us via firmware update?

Well, Fujifilm had a similarly stubborn stance when it came to limiting Auto mode to JPEG-only recording. Thankfully, after persistent advocacy through several articles, they eventually listened and allowed RAW recording in Auto mode as well.

I hope Fujifilm will listen again this time and bring the fully automatic subject detection mode to all 5th generation cameras through a firmware update.

FujiRumors is happy to give Fujifilm patent-free access to our idea on how to implement it on current cameras. ;)

Topaz and Luminar Launch Black Friday Sales

TOPAZ

Topaz has launched their Black Friday offer, which will end December 2.

Full details at the dedicated Topaz Black Friday page.

For New Users

Get every app, 12 months of updates, plus Cloud Credits for $299 (54% off)
Includes:

  • Gigapixel 8 + 12 months of updates ($99 Value)
  • Photo AI 3 + 12 months of updates ($199 Value)
  • Video AI 5 + 12 months of updates ($299 Value)
  • 200 Free Cloud Credits ($50 Value)

For Existing Users

Upgrade and unlock the latest features across all our apps for just $199.
Includes:

  • 12 months of upgrades for Gigapixel ($79 Value)
  • 12 months of updates for Photo AI ($119 Value)
  • 12 months of updates for Video AI ($179 Value)
  • 200 Free Cloud Credits ($50 Value)

There are even more deals available at the dedicated Topaz Black Friday page.

LUMINAR

You can now save up to 84% on Luminar software until December 1.

You can check out all details at the dedicated Skylum deal page.

SIRUI 40mm T1.8 1.33X Super35 Autofocus Anamorphic Lens for Fujifilm X Mount Coming

Anamorphic autofocus lenses are the next big thing when it comes to cine lenses.

We already reported about the BLAZAR APEX 35mm T1.8 and a 50mm T1.8 1.33x anamorphic autofocus lenses which will also come for Fujifilm X mount (see a review by CineD below in video or at their website here).

Now also Sirui is entering this space with its own offering: the SIRUI 40mm T1.8 1.33X S35 autofocus anamorphic lens. The lens is now listed at Indiegogo and the campaign will go live on November 25.


AstrHori and 7Artisans AF 27mm F2.8 Launched and Fujifilm X Mount Versions to Come

The AstrHori AF27mm f/2.8 has now been launched for Nikon Z mount. The Fujifilm X mount version will follow later on and be listed at the dedicated AstrHori Amazon page here.

For the specs comparison check out the BHphoto comparison tool here.

Also the 7Artisans AF 27mm f/2.8 can now be purchased for other mounts at Amazon here and BHphoto here.

I have expressed my negative opinion on certain releases coming from China here.

As far as 27mm goes, the best pick remains the Fujinon XF27mmF2.8 R WR. The only more affordable alternative I’d consider is the TTArtisan 27mmF2.8. But neither the AstrHori nor the 7Artisans 27mm are appealing to me.