Fujifilm Announces New Firmware Updates (Better AF and More) and X Summit on October 14

Fujifilm has just announced three things:

  • GFX challenge grant program updates
  • Firmware updates coming in November
  • Fujifilm X Summit on October 14 at 1PM GMT in Tokyo at the Clay Studio (Fuji’s design center). The theme of the X Summit will be “design”. From product design to engineering design, Fujifilm will deliver “new information to you” from design perspective. “You won’t be disappointed with the X summit.

As for the firmware updates they say:

We strive to improve our products by making improvements and adding new features through firmware updates guided by feedback we receive from our users.

Recently we have received comments especially about autofocus, to improve performance.

In response, we are developing a new firmware for X-H2, X-H2S and GFX100 II.

This updated enhances subject tracking stability when shooting video.

The improvement by firmware updates are not limited to autofocus. We will add two new functions for video shooting. It’s F-Log 2C, which has a wide color gamut, and timecode synchronization by Ambient Lockit devices through wired connection.

[…] We are currently considering further enhancements.

Fujifilm Wins Awards, but Not That Many… and Why That’s Good News

Fujifilm has won awards. But not so many this time.

Maybe Fujifilm finally came to reason and understood that it does not make sense to waste lots of money into paying for winning nonsense awards.

We remind you: using the RedDot award logo for one product and one year costs thousands of dollars (something between 4K and 8K). You can actually check out yourself how much each RedDot award costs here (in addition to the registrations fees that have to be paid upfront).

There were times in which Fujifilm won 23 RedDot Awards. That’s an expensive price to pay to brag with meaningless awards.

RedDot

Red Dot Design Award 2024: Branding & Communication Design category

  • Dedicated application for “instax Pal
  • Product package of “instax Pal”
  • Visual branding activities (Visual Identity)

Idea Award

“IDEA 2024” Bronze Award winner

Fujifilm products in IDEA 2024 finalists

The Perfect Dials for Future X-Tx Cameras? – Concept

In response to my article The perfect dial is…?, FR-reader Luigi replied to me with an idea: what if Fujifilm would still use the dial, but instead of printed markings they would consist in ink-displays?

So how would it work?

Well, you can read more about below.

Guest Post by Luigi – LuicaPhoto Flickr

My Fujifilm history began 2012 with X-E1, 2, 3 and X-T1, 2, 5 and I belong to the group of enthusiast photographers. And I started already in the film era of the 70-90-ties. Therefore I like the Fujifilm vintage design with dedicated dials. But I am also aware of PASM design advantages.

Here I propose a dial design which could combine the advantages of both design worlds:

Dedicated rotating mechanical dials, same size and with central lock button as known from the X-T series. But instead of the small engraved numbers for shutter speed or ISO – which looks crowded and have poor readability – the dial top plate should become a circle shaped ink display. And each dial would always display two assigned settings (at 12 and 6 o’clock), but now in much larger figures.

Circle shaped displays can show their their settings when rotating the dial as we are used.

The dial itself consists therefore of an outside ring, rotating around the circle shaped display inside .The existing levers of the X-T could be transformed into push levers: when pressed, the upper or bottom halve of the display becomes the active section.

The Dials Explained

You can see the PDF below or download the PDF at my Dropbox here.

Before the PDF, I will share it also in JPEG format as gallery for you to quickly scroll through.

** CLICK HERE to Read the Rest of the Article **