Some Fujifilm Gear Still for Sale at Old (and Lower) Price at Amazon USA – from Fujifilm X-T5, XF16-55mmF2.8II and More

The Fujifilm price increase came into effect today, but I just wanted to let you know that, in case you missed the deadline, some gear is still for sale at the old price at Amazon.

For example, the Fujinon XF16-55mmF2.8 II is for sale at lower price shippend and sold by Amazon. At other stores it costs $150 more now.

Same goes for the XF150-600mmF5.6-8 sold by Amazon at the lower old price as well as the XF33mmF1.4 sold by Amazon.

But there is probably even more gear still available at the old price, so make sure to check out the items you are eventually interested in.

Other gear is sold for old price at Amazon sold by third parties, as it’s the case with the XF70-300mm, sold at Amazon via official Fujifilm retailer True Modern Electronics.

You can also find the Fujifilm X-T5 at old price at Amazon via Dodd Camera, which is also an official Fujfiilm retailer.

You can check out the list of official Fujifilm retailers here.

I guess it’s just a matter of time until those stores will align with the new prices.

Full List of New Prices

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It Happened: Fujifilm Price Increase Effective Today – New Prices Up 8-15% (One Item Up 43%)

We told you that Fujifilm will increase prices on August 1st, and so it happened.

Now that the new prices are official, I will list them all below and I will also add by how much (USD and %) the price increased (because some of you asked me that in the comments).

The price increases are between 8 to 15%, with only one item seeing a hefty 43% price increase. The 43% price increase is already visible at Adorama here, but other stores like BHphoto here and Amazon here still show the old price for now (I guess that will change soon).

I hope some of you have saved some bucks thanks to FujiRumors warning you ahead of the imminent price increase.

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

Fujifilm X-T5 Teardown Shows Compact IBIS Unit and Why It’s Great for Infrared and Astrophotography

IRreCams has disassembled a Fujifilm X-T5 for infrared conversion.

Some things they noticed:

What is noticeable here is that the design of the housing parts feels lighter compared to a X-H2 or X-T4. It’s difficult to photograph, but you can feel it in your hand. Fujifilm has managed to save a few grams and bring a high-quality, compact camera onto the market.

These features [7 stops IBIS and Pixel Shift Multishot] are already available from the X-H2 but what is new is the compact design of the sensor unit. Since the first sensor-based image stabilization in the X-H1, Fujifilm has gradually made the sensor module smaller and lighter. The module in the X-T5 is the most compact we have ever seen in a Fujifilm camera – and the design on the data sheet shows no disadvantages compared to the slightly larger module in the X-H2.

Similar to the sensor of the X-H2, the X-T5 also has a few precautions to dissipate the heat from the sensor towards the housing, but these are not quite as extensive as on the X-H2 (after all, the X-H2 still has to keep a cool head even when recording 8K video).

Some modern cameras have an internal infrared LED. Stray light from this LED can be visible on infrared images in poor lighting conditions. [X-T5] has no such LED problems. This means that the X-T5 is not only suitable for the Conversion to an infrared or full spectrum camera but also for a Astromodification in order to become sensitive for H-Alpha light. […] The sensor shows no unwanted sensor artifacts such as a line pattern of the PDFA pixels and delivers a very good resolution, dynamic range and noise performance

You can read the full article and check out all images at IRreCams here.

NOTE July 31, 2025 is the last day at the current price for X-T5 – price increase on August 1)

Last-Second Fujifilm Best Sellers – Before Prices Go Up in 2 Days (in USA)

A few days ago, we informed you that Fujifilm will raise prices on almost all X and GFX gear, and we also shared the full list of upcoming prices here.

I’ve now checked on what’s been selling best through FujiRumors affiliate links—and here’s the current top-selling gear, just two days before the price hike takes effect.

If there’s anything you’ve been thinking about getting, now’s the time to grab it at the current lower price.

NOTE: All the price increases listed below apply – obviously – only to the U.S. market. That’s why I’m sharing prices in U.S. dollars only—not in euros, yen, or any other currency. Will other regions see increases too? I don’t know. I have no info so far. My guess (not rumor) is that so far price increases are planed only for USA.

  1. Fujifilm X-T5
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  2. XF70-300mmF4-5.6 R LM OIS WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Moment / Paul’s Photo
  3. NP-W235
    BHphoto / Amazon / Adorama / Moment
  4. XF18mmF1.4 R LM WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Paul’s Photo
  5. X-S20 body
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  6. XF16-55mmF2.8 R LM WR II
    BHphoto / AmazonUS / Adorama / Moment / Nuzira / Paul’s Photo
  7. NP-W126S
    BHphoto / Amazon / Adorama / Moment

Of course the list is heavily influenced by the disastuous stock situation with Fujifilm gear – availability is tight, and many people are simply snapping up whatever they can still find in stock. For example, I bet that if the X100VI would be available anywhere, it would be on top of the list.

If you can’t find what you’re looking for at the usual retailers like BHphoto or Adorama, be sure to check Amazon as well. Several official Fujifilm dealers also sell through Amazon and may still have stock available.

X Cameras – New Price Starting August 1

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Viltrox AF 15mm F1.7 Now Available Worldwide + Reviews Drop

The Viltrox AF 15mm f/1.7 has now been officially announced.

You can get it at Amazon here, BHphoto here and other stores linked below.

You can check out price and specs here and see reviews below.