ANNOUNCED: Voigtländer ULTRON 27mm f/2 for Fujifilm X Mount

Today Cosina has finally announced the long teased Voigtländer ULTRON 27mm f/2. The lens will be released in June.

Full Details

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TTArtisan Tilt-Shift 100mm F/2.8 2X Ultra Macro Lens Announced

TTArtisan has just announced the TTArtisan 100mm f/2.8 2x Tilt-Shift Ultra Macro lens.

The TTArtisan T&S 100mm F2.8 MACRO 2X Macro lens has a 10-group, 14-element optical structure, including 6 highly refractive lenses, and is available in E, X, Z, and RF mounts, with medium and long focal lengths with shift and macro functions, making it suitable for macro, product, advertising, portrait and other subjects.

Key features

  1. Non-parallel focus: allows for a greater range of clarity of the subject without reducing the aperture;
  2. Partial focus: the camera position, aperture, etc. remain the same, but the focal plane is changed
  3. Avoiding ‘blooming’: when the camera position cannot be changed, the camera can be panned to eliminate mirror reflections

You can get it here:

Reviews

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Why, Fujifilm? Three (Minor) Fujifilm Errors that Defy Any Explanation

We talk lots of good stuff about Fujifilm. And that’s right so, as they deserve it.

And yet, not everything Fujifilm does is right all the time.

In the past, I did run over 7 major errors Fujifilm did (or is doing) and wrote a dedicated article about it:

Today I’d like to focus on three errors that are for sure minor, but they are annoying anyway and show that sometimes Fujifilm really does not think it through.

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Fujifilm Factory Tour: Meet Fujifilm’s Most Complex Gear to Manufacture and How Adjustment is Key to Image Quality

The French website Phototrend had the opportunity to visit the Fujifilm factory in Taiwa, Japan, which where many premium Fujifilm gear is made, but not only premium. For example, also Fujifim’s oldest X mount lens, the legendary Fujinon XF35mm F1.4 R is assembled here.

In this tour, Fujifilm will also tell you which is the most complex gear to manufacture. Spoiler: it’s this beast here, which consists of over 1,000 pieces!!!

There is lots of interesting stuff to read and see, but I found one sentence particularly interesting: “adjustment is the key to image quality“.

So while the assembly takes time and is indeed complex, all the micro-adjustments made during and after the assembly are crucial to ensure a consistent and high quality product.

Down is a quick summary where you can read all the details as well as some images.

Factory Tour

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