Go Fuller than Full Frame: Fujifilm GFX Shoots Weddings, Scans Films, Photographs Races… but the Perfect GFX is Still Missing

Today’s roundup is entirely dedicated to the Fujifilm GFX system.

And you know what? I can proudly call myself a convinced GFX owner too — I actually own this camera along with these two lenses!

Of course, every system, every camera, and every lens involves some level of compromise.

But if the one area where you refuse to make any compromise is image quality, then the Fujifilm GFX system is the way to go.

And yet, as much as I admire the sheer power of the GFX, I can’t help but wonder why Fujifilm never gave us the ultimate GFX camera — the one they already teased back in 2019 with that X-T–style GFX mock-up. That camera would have instantly become Fujifilm’s best-selling GFX ever and a serious threat to full frame.

With that said, what we have today is already much loved and highly appreciated by many. So time to dedicate it an own roundup.

Some used it for weedings. Other for bike races. Others scanned film and other used it with the Laowa 100mm F2.8 tilt shift.

Fujifilm GFX Roundup

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A Forgotten Fujifilm Camera Shines on Netflix — and Teaches a Hard Lesson

A Moment of Glamour for a Forgotten Fujifilm Camera

Anyone remember this camera?

Nope?

In fact, even Fujifilm itself might have forgotten about this little beauty — so much so that it never got a successor.

That’s why we had to include it in our list of the Top 10 Fujifilm camera flops of all time:

But to be fair, it didn’t flop because it was a bad camera. Far from it. It was compact, stylish, and wonderfully portable, earning praise from many photographers for its looks and design.

What really doomed it was its overly complicated manual lens ring — that pull, twist, click dance nobody really wanted to perform every time they turned the camera on. Elegant design met awkward usability… and sadly, usability lost.

Did you guess the camera before I said it?

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TIME Names Fujifilm Instax Wide EVO One of Best Inventions of 2025

The TIME Magazine declared the Fujifilm Instax Wide EVO one of the best inventions of 2025.

Some of the other products winning in the electronics category are:

Down below you can read the press release and access all the links.

Press Release

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Fujifilm X-E5 with XF23mmF2.8 in Stock at Amazon – Limited Number

The black Fujifilm X-E5 with XF23mmF2.8 bundle is now in stock at Amazon here in limited numbers.

This one is shipped and sold by Amazon (see screenshot above), but there are also third parties who sell it via Amazon.