Canon Sponsors, Fuji GFX Shoots
Just a little weekend curiosity :)
You might remember how Canon recently used part of a Fujifilm image to promote their own cameras.
Today we have another example of marketing gone probably not exactly the way Canon hoped… and it’s spotted by Ulf from ukphotography (thanks).
The sponsorship’s officially declared goal is to promote the Canon EOS M100, a camera that can be considered a competitor to the Fujifilm X-A series, which is extremely successful amongst young women (especially in Asia).
Since this is a “Top Model TV show“, there are some celebrity photographers taking pictures of the aspiring models. Ulf told me that you basically see only Canon cameras in the show, and rarely a Hasselblad (no surprise, given the money Canon pumps into the show). [UPDATE: German FR-readers say that also Nikon appeared in the show, but logo gets blurred]
The “FUJIFILM” logo is taped (probably in order not to annoy Canon?), but we know it’s that beast.
Ulf provided screenshots for us below.
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