Fujifilm Manager: “X-T2 (and X100F) Worldwide Sales Are Remarkable. The Canon and Nikon Stranglehold is Starting to Relax a Bit” (miXed zone)

The Interview

In a quick interivew, well-known FujifilmUK manager (as well as fellow GFX facebook group member) Theo Georghiades, says that:

  • The Fujifilm X-T2 feedback and sales are remarkable, worldwide. It’s the top 5, sometimes top 3 interchangeable camera in the country. “The Canon and Nikon stranglehold is starting to relax a bit.”
  • Recently, especially the Fujifilm X100F has such a high request, that Fujifilm can’t fulfill pre-orders. Fujifilm is aware that customers are upset, but they do their absolute best.
  • The Lens quality and variety are the biggest aspect of Fujifilm’s success
  • The Fujifilm GFX Feedback is really amazing. Really positive vibe about the camera.
  • The manager also sounds very confident about the GFX image quality, as he says he likes that people put Fujifilm products up against the big contenders and to open people’s eyes to what else is out there.

Check out the interview at Hireacamera.com youtube here.

Btw, the Fujifilm GFX facebook group is well represented by Fujifilm Managers, employees and X-photographers, as well as 10,000 more fellow Fuji G shooters and fans. Feel free to join us there.

And to get only GFX tailored news, follow our GFX facebook page.

Fujifilm GFX
USA BHphoto, Adorama, AmazonUS

  • New Orleans with the Fujifilm GFX-50S Camera at mendelsonfineartphotography
  • Fuji GFX 50s vs Sony A7r II in German at enjoyyourcamera (the reviewer somehow sounds much more excited about the GFX image quality and says it has more 3D pop than the Sony)
  • GFX 50S: Surpassing All Expectations by Kara Mercer at fujifilm-x
  • The Photography Show 2017 (general coverage with short remarks also about Fujifilm and the GFX and Hasselblad X1D) at electriclemonade

Fujifilm X-T20
USA BHphoto, Adorama, AmazonUS

Fujifilm XF50mm
USA BHphoto, Adorama, AmazonUS

  • Close-up Examples From The Fuji XF 50mm f2 R WR Lens at findingrange
  • Fuji XF 50mm F2 IR & UV Hotspot Test at kiwiinkyushu

Fujifilm GFX Technologies #4 (The Story of GFX Shutter Design) and #5 (Profound Tonality and Deeper Color)

EPISODE 4 – SHUTTER DESIGN

Fujifilm published episode 4 and 5 of their GFX technologies series (epsiode 1 – Sensor / episode 2 – G-mount / epsiode 3 – lenses).

Episode 4 is all about the shutter. Some excerpts:

  • The mirror shock is a huge factor that affects image quality. If the camera was created with a mirror, we estimate as much as 30% deterioration in resolution would be inevitable. Mirror shock leaves that much of an impact, especially for a medium format system.
  • Although it does not leave as big of an impact as the mirror shock, there is another element that causes shock inside a camera body: a focal plane shutter.
  • Our shutter design is actually all about shock absorption.
  • shutter unit pieces are not mass-produced during the development phase, so some parts are handmade one by one. This leads to a cost that is 30 times higher than the final product.
  • “As much as 30 units were broken before we landed on the final shutter design,” said one designer. “In order to any make claims of 150,000 actuations or weather-resistance to -10°C, we actually needed to put it all to the test and confirm our claims.”
  • There are two generations X Series shutter units. The GFX shutter blades are four times bigger than that of the X Series. It also needs to move as fast as 1/4000 sec. The spring tension and shock impact is 10 times bigger as a result.
  • Firstly, rigid and tough metal parts are used [because] plastic is [lightweight but] not tough enough for a medium format. Carbon [is light but] is vulnerable to shock and is easy to break.
  • There is cushioning material within the shutter unit so that shock will not be transmitted

Read it all at fujifilm-x

EPSIODE 5 – COLOR AND TONALITY

Episode 5 is all about Tonality and Color. Some excerpts:

  • The shadow tone is softer for the GFX’s PROVIA and ASTIA than for X Series cameras. A medium format camera is often used in studio with perfect lighting setups. So we had to come up with a way to reflect the subtle changes in the lighting expression.
  • The development of ACROS was not easy, but looking back now, it was an easier task than PROVIA and ASTIA, as we started designing from scratch. But just as ACROS proved to be popular among photographers, we knew that the new PROVIA and ASTIA would be welcomed. We had to do this.
  • Although we’ve made adjustments to some film simulations, the original idea behind them does not change. We believe these changes would be beneficial for photographers, rather than leaving them confused.
  • Images are more robust, so not only photographers benefit from these tweaks, but their editors and printers will also find them beneficial

Read it all at fujifilm-x

Discover what the GFX can really do, by enjoying tons of samples and discussions at out GFX facebook group here. To get GFX tailored news, follow our GFX facebook page.

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

What’s Next From Fujifilm? … and First 2017 Rumor Check (100% Correct Rumors)

Two or three times a year, I feel like I need to put a bit of order in the whirlwind of rumors, and give you guys a well-ordered overview of the rumors shared so far this year by FujiRumors.

It’s also the opportunity for me to check back the accuracy of all the rumors I’ve shared this year.

So high time for some facts:

  • 229 blog post published so far in 82 days (2017)
  • 36 rumors shared in 82 days (2017)
  • 12 rumors still to be verified
  • 24 correct rumors out of 24 verifiable rumors
  • 0 wrong rumors out of 24 verifiable rumors
  • 100% correct rumors

Sure, there are still 12 rumors that have to be verified, not all will be correct (because they are wrong or Fujifilm will change plans), but I’d say of the 12 remaining, I wouldn’t be surprised if most are correct.

A big hug goes to all sources, from the most anonmyous to the most trusted one, who decided to help me to find the right path in the fake rumor jungle and to put excitement in the Fuji world by sharing accurate rumors. You make being an Fuji shooter even more fun :-)

Also, thanks to everybody, who spotted some interesting Fuji related news/rumor/deal/review on the web, and took his/her time to drop me an email with the link to it. Much appreciated… and feel free to keep it up.

thanks to all,
Fuji X Forum, Facebook, RSS-feed and Twitter

HIGH RATING*
* 75% to 99% correct

  • Fujifilm X80 Coming Second Half of 2017 (shared February 20)
  • Trusted Source Confirms: “Fujifilm Developing Ultimate APS-C X-camera. Based on X-T Design. Price Not Yet Set, but Most Expensive X” (shared 14 March)
  • Instax Goes Hybrid: Fujifilm INSTAX Square SQ10 Will have a Micro SD Card Slot (shared 16 March)
  • First LEAKED Image of the Fujifilm Instax SQ (not SQ10). Film Only (shared March 17)
  • Instax Square SQ10 with USB-Charging (shared March 18)

MEDIUM HIGH RATING*
*50% to 74% correct

  • Fujifilm X100F Allows You to Change ISO Value with Command Dial (Probably Coming to X-Pro2 via Firmware) (shared January 16) – NOTE 1: X100F part is correct. To see if it comes also to X-PRO2. NOTE 2: The firmware announcement of March 23 says that this feature will come via Firmware, but only to X-T2. This sounds very strange to me. Could be an error of Fujifilm. I’ll wait for the firmware to come out, and if indeed the X-Pro2 does not get this feature, move this rumor in the wrong rumors section
  • Fujinon XF 33mm F1.0 No Longer on Fujifilm’s Internal Roadmap … GAME OVER for Fuji’s Super Fast Lens? (shared January 30)
  • Fujifilm Plans Fujinon XF 18mm F2 Mark II Lens (shared February 9)
  • Profoto and Miltiblitz support for GFX (shared February 26)
  • Fujifilm (Currently) Planing a Fujinon XF200mm F2 (shared March 2)

MEDIUM LOW RATING*
*25% to 49% correct

  • Fujinon XF 8-16mm F2.8 WR will Be The Next X-mount Lens Launched after the XF80mm Macro (shared January 25)
  • Fujifilm Working on the Ultimate $5,000+ APS-C X-Trans X-series Camera (also for Video) (shared March 3)

LOW RATING*
*1% to 24% correct

  • This could actually be by far the longest section…. I’d just need to publish all the fakes ;) .

THE FIRST 2017 CHECK

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Fujifilm GFX, GF63mm and GF120mm in Stock at Adorama and AmazonUS

The Fujifilm GFX is now in stock at Adorama, at official Fuji sellers kenmorecamera and samys (via ebay) and AmazonUS (via third party)

The GF63mmF2.8 is in stock here at Adorama and at AmazonUS.

The GF120mmF4 Macro is in stock here at Adorama and here at AmazonUS (via third party)

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Fujinon GF63mmF2.8: USA: BHphoto, Adorama, AmazonUS EU: WexUK, PCHstore AUS: CameraPro
Fujinon GF32-64mmF4: USA: BHphoto, Adorama, AmazonUS EU: WexUK, PCHstore AUS: CameraPro
Fujinon GF120mmF4 Macro: USA: BHphoto, Adorama, AmazonUS EU: WexUK, PCHstore AUS: CameraPro

Fujifilm Officially Announces New Firmware for X-T2 and X-Pro2 with 33 Improvements – FULL LIST

Just as rumored, on March 23 (in Tokyo) Fujifilm announced the 33 improvements that will come with the next Firmware udpate for X-T2 and X-Pro2.

The first update will come late March and the second one late May.

Thanks a lot to the sources… and now, dear X-T2 and X-Pro2 owners, enjoy the long list of free updates. You can soon download a complete new camera :)

FULL PRESS RELEASE

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