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Angelbird Factory Tour – How Your Memory Card is Made (and Positive Consequences of Declining Trade Shows)


I never used Anglebird cards, but I know they have a very loyal and happy fellowship also among Fujfilm shooters.

Fujifilm even officially recommends some of their memory cards for their cameras.

CFexpress Type B – from the official list of recommended CFexpress cards

These Anglebird cards also have no compromise in performance, so they will give you the highest bursts and access to the full video capabilities of the X-H2 and X-H2s.

So what’s the story today?

Well, the first story is about a factory tour CineD did at the Anglebird headquarter in Austria. I guess some will be surprised to see how much goes into developing something that looks so obvious and simple to us. Especially when quality controls and standards are very high, as it seems to be in the case of Angelbird.

So, if you want to know how they compete against Asian giants, if you want to see the heavy stress tests they put their cards into, the huge works that goes into checking the compatibility with so many cameras on the market (and so many firmware for each camera to create their own compatibility list), then check out the CineD video.

The second story is a bit a wider one.

When CineD asked what is around the corner for Anglebird, they said they are always in development and there is a lot around the corner. They don’t want to say what right now and release only when they are fully satisfied with the product.

And at this point Anglebird says:

We are happy that the trade shows are not driving the market anymore, where there was “this trade show” and then “that trade show” and you have to release. We release the product once it’s ready. You can be sure a lot is coming and our development plan is for 3 and for 5 years.

I guess that’s valid also for Fujifilm and other camera brands. There is not Photokina anymore, where you had to release your stuff in order to grab the biggest headline. And other trade shows are becoming smaller, less influential and are tailored more to showcase products to the regional market.

The real trade show is on the internet itself. And that one is available non-stop 365 days a year, giving companies more freedom on when to launch new stuff.

Make sure to check out the whole story at CineD here