Nippon magazine speculation: Three new X cameras to come in 2013.


Nippon Magazine published their guess about the new cameras to come in 2013. And talking about Fuji this is what they say:

1) new X-M1 may come in April (this should be an entry level X camera
2) X-PRO 2 with new viewfinder in June
3) X-E2 in September.

Let’s hope they are right about all of them! Or would you wish something else? :)

via Canonwatch, via Pentaxforums.


Love my work and want to support me? Do it for free :)
Whenever you want to purchase something just click on those links and buy whatever you want and I will get a small commission for it without you having to pay one single penny extra: Amazon, Adorama, DigitalRev, J&R, B&H, eBay.



  • An X-Pro2 would be very interesting, although it is fairly early on yet in the x-series production run… Furthermore I do not think the viewfinder is what needs sorting out first. I’ve been shooting with the x-pro1 for quite some time now and the viewfinder is in my opinion one of the things that work great in the camera.

    I was hoping the x-pro2 would come with a fullframe sensor – I am still amazed they didn’t stretch for it with the x-pro1… Now that would be something worth waiting for.

    Also there is way more room for improvements to the manual focus abilities in the XF-lenses – it is far from impressing. Autofocus has become acceptable with the latest firmware updates, so way to go, Fuji :-)

    • I guess since the x100s got a new viewfinder, the x pro 2 better update it too.
      If fuji were to come up with a full frame, they probably would name it differently.

    • A full frame sensor would mean a new line of lenses since the currnet fx mount lenses are designed to fit an aps-c sensor.
      furthur more, the lenses for a full frame sensor will have to be bigger than the ones of an aps-c sensor (for the same aperture and focal length.

    • No doubt about the OVF but on the EVF side there improvements that can be introduced as X100s shows, and in the future even the OVF can be improved in the longer run as people from Fujifilm accepted in an interview referred here ( a kind of projected image telemeter, using the way multiple exposure shows a faded image).
      Also as X100, the other bodies can receive the last version of the sensor and phase AF, as well as the digital split image for manual focusing via the EVF (color picking can be just a matter of firmware).

      Regarding FF, Fujifilm say they’ve the technology but it is not their short term priority, suggesting they would consider it for cameras other than the X series, as they favor a sensor/camera and lens size balance.

  • It’s very likely in the light of recent quite significant price drop on X-E1. Bought the 18-55 kit today for $1150 (advertised price $1250) while 2 months ago it was above $1400.

    • zbone, where did you buy your $1150 x-e1 kit? that’s a really good deal!

      • In Sydney’s Harvey Norman.

  • I don’t think fullframe x camera is anywhere near (if ever) – they would have to introduce whole new line of lenses, if they planned for that, even initial x lenses would have been fullframe, and they’re not..

    as for x-pro2 – I expect it to be incremental update, like x-pro1s more than 2 – phase detect added to sensor, split focusing, focus peaking, maybe 3rd gen of the processor pushing the iso even beyond the x100s.. not sure what else would there be to wish for :)

    • I hope you’re right, but 4 extra MP, phase detect so motion tracking is possible, focus peaking and 1 1/2 stops of improvement in ISO would be worth a lot to me, I’d think it worthy of being called X-Pro2.

      What would you wish for in a X-Pro2, not X-Pro1s?

      • I agree that full frame is unlikely but who knows; Fuji has a history of making some amazing left of field cameras. I would have thought they are working on a full frame x100s replacement for 2015 a bit like the Sony rx1. This way they can test the waters without committing to a new lens line up. Whether they will release such a camera is another thing. i suspect they will be watching the rx1 sales figures very closely. The problem is that full frame technology is currently relatively expensive. An alternative camera might be a full frame compact camera with a short zoom, a bit like they did in the medium format film days.

  • After the new processor, new processing, new phase-detect sensor, split-screen focusing etc. (in the X100s) it’s only a matter of time before the X-E and X-Pro get updated with it.

    I’m guessing an entry-level X camera won’t have a viewfinder ? Because i don’t see anything else that would make sense to change. Anyway, this would be a very nice addition to the series. Might leave more money to spend on lenses instead of the camera. 😉

    Nippon’s guesses are pretty obvious, but i wonder how they figured out the approximate date of release as well.

    ps. Nikon1 is called as such because of the 1″ sensor, there will never be a Nikon2 unless they put a 2″ sensor in it ! But that would mean new lenses as well. Same goes for the X series, there won’t be a full-frame version any time soon or ever because the current lenses are for crop only. And they better spend all the time they have on perfecting the current X system before doing something crazy like that.

  • Great! I wanted to buy an X-E1 by the end of June at the latest because I’ll be on vacation at the end of July. Now what do I do?

    • Buy an X-E1 and be happy with your camera.

    • Or, if you value the new facilities above everything else, get a X100s and be happy with it.
      2 years ago I got the X100 and took it for a 12 days holiday, and I don’t complain about my decision.

  • “X-M1” had better have a flip screen – puleez!! That would be a street-shooter’s dream.

    “X-Pro2” + “X-M1”, a couple of primes and a zoom – sounds like the ultimate kit (2013, anyway).

  • It’s as possible as D400 in June.

  • Seriously Fuji, slow down !

  • I wish my cameras won’t feel so old after one year since introduced (6 months in hand). What happened to introducing a new camera every 3 years?

    It take a lot of time to make technology ready for marketing. If they can put out a new, better camera after one year, they could have made it better from the beginning….
    I don’t buy it that the X100s tech couldn’t have been introduced with the XE1.

    the consumers have always been played into the corporation’s share holder pockets, but come on, it getting ridiculous.

    • Entirely agree – Fuji’s respect for its users as photographers does not extend to them as consumers. A real revolutionary camera would be one with interchangeable sensors so a body (and its lens if it has one) would have current tech past one product cycle.

      • I sort of dislike the frequent upgrades that Fuji makes to its cameras, since it’s obvious that they’d be possible in very recent cameras like the X-E1, but weren’t implemented.

        On the other hand, I strongly dislike scheduled update cycles (e.g. upgrades every 12 months). If you have something to improve the product, then perhaps it’s better to just improve it immediately. They don’t even need to be announced. If you’ve found a better LCD suppliers, then switch suppliers. You don’t need to introduce an entirely new product or model. Just do it.

        I bought the 1st batch of X100 cameras, and I’ve used it so much that I cannot regret its purchase. I received it 2 years ago, so all is well. My X-Pro 1 was released just 10 months ago, but to be honest, I’m perfectly content with what I have, and I’ll upgrade when I need to upgrade. Same with my X100s. I’ll just buy whatever Fuji has on the market at the time.

        This is photography. It’s not a contest on who has the most up-to-date camera.

    • Just look at it from a different angel: would you rather have them hold back new developments, so you can longer feel “up-to-date” with your camera? Or just have the newest technology available whenever you buy a camera? I’m sick of people complaining about their cameras beeing “old” after a year or two. If you want something that will not be surpassed in the near future, get a 35mm film camera. 😉

      Usually it takes a lot of time and money to develop a new camera, but since they already have all the parts and only need to change processor and sensor, why shouldn’t they just do it? Probably Fuji just replaced their old production line for the X-Trans sensor with the new one of the X100s. So they will probably run out of the old model sooner or later.

      • It’s not that I care that my camera is old, but you buy something you wish it will hold it’s value long enough for you to make a return on your investment. Part of the return comes from usage, the other part comes from selling the equipment after a few years. it the upgrade point comes after a year, you loose money.

        What Fuji is doing is releasing new cameras before the previous one was in enough usage to justify upgrade, hence loosing money.
        Now if the X cameras were mature enough, I would say, the hell with it. I’m keeping it for a generation more or even two.

        Sure, I can keep my XE1 for a couple more years, it’s a great camera but in 3 years, when I’ll want to sell it, it’ll worthless…. Just look at the X100, you will be able to get for nothing in 6 months… I sold mine before the XE1 came out for a good price.

        I sold my D700 after 3 years of use. I felt that my return was higher then I bought it. I didn’t feel it was old, it is still a great camera. I sold it because it stopped seeing usage as I switched to mirrorless and if a camera just sits there you start to loose money on it. I sold it after the D800 was on the market but the D600 was not available yet….

        Now I know that nobody buys a camera in order to sell it. but still, when it’s time to upgrade, you would want that the old system will have enough weight to help with the upgrade.

        I guess this is the price we have to pay to enjoy new technology, to be first.

      • “Old”after a year or two is quite acceptable.

        Old after a week or two is absurd; I got my X-E1 in late December and paid $1,400 for it – we’re barely through February and Fuji’s dropped the price by $300 already.

        Fujifilm keeps churning out new & improved X cameras before any of us have even had the chance to shoot RAW with the ones we just purchased.
        (My workflow is Aperture 3, not spending the $$$ to buy LR4 or Capture One.)

        Sorry Fuji, from a consumer standpoint that is a giant #FAIL.

        • Glen,
          My X100 will be 2 years old by the end of May and I will not sell it just because the new X100 shows facilities that I would like to have.

          But I understand your reaction as it happened the same to me when I bought the first digital camera and it ended up having an influence on my decision to buy my first DSLR – I bought an Olympus 3 Mb C-3040-Z compact and just one month later they introduced a 4Mb model. Then I understood how the “digital world” works, and it goes for all the players.

          • I think the frequent updates are because Fuji started from nearly nothing when they introduced the X-100. As the product line matures, the updated products will slow down. In another year or so, Fuji will have surpassed the micro 4/3 companies and will be able to focus more on lenses and accessories development. Fuji is doing things right, but they have to penetrate several targeted markets before they can rest. The new guy on the block has to make a real impression before he gains acceptance. I think they can do well with an extended zoom for us wildlife guys. Keep the high aperture, but get us closer to our subjects, say 90-360mm. This would give a 550mm zoom in 35mm equivalence. Then I could benefit from the size and weight reduction of the APS-C mirror-less cameras, too.

        • The X-E1 was introduced in September and I was under the impression, the price was pretty much constant until recently. Quite long for a digital camera, most other models start their descend on the first day. Everybody knew they would have to go down at some point. If you buy just before that point it is just bad luck.
          About the prices of the used cameras: I doubt a 3 year old body with a successor on the market will sell for as much as a 1 year old body with a successor on the market. And the X-E2 ist still far away. Who knows how accurate the “speculations” of the nippon magazine are.

      • Incremental updates vs complete makeover. It’s all personal preference. For me, I prefer a complete makeover as I get more value per dollar that way and I know the company is not holding back new tech to milk the customers.

        I suppose for people with deep pockets, incremental updates might make them happier.

  • All fine and dandy, but Fuji aint getting a single cent from me until the RAW issue is properly resolved. Also have decided to not buy any more lenses until there is more clarity as to Fuji’s intentions regarding support and creating an acceptable workflow.

  • Hey

    Maybe in the x-m1 M stand for ‘Movie’
    focus on movies as GH3 competitor?

  • If this is true, I will likely be an x-series user by the Fall. Especially if the x-pro 2/x-e2 have features similar to the x100s and they introduce more of the scheduled lens line-up…the only other things holding me back are artifact-free raw support and minimum shutter speed setting in auto ISO. It only makes sense that they would introduce the new features in he upgrade to those cameras…lets hope they do…

  • One would think that a company would come out with all of its technology in its high-end cameras, and then role that technology out to its other cameras. Coming out with a new sensor within months of the X-E1 starting shipment, isn’t likely to be good for sales. That might be evident in the recent price drops. The company should want consumers to be envious of what’s up the productline, not down. After turning things upside down, I would expect an update to the X Pro soon, if not also the X-E1, to correct this issue. As someone who bought the X-E1, only to find out it’s sensor was outdated before I could barely get it out of the box, I think a update to the firmware soon would be nice

    • It was stupid on their part to now introduce the new sensor in the X-E1, as they had the sensor available soon after or perhaps at hat time…now, they need to introduce it, as the x100s has better features, which does not make sense. They need to introduce those features to remain competitive and to gain greater market share, as there are a lot of potential buyers like me that are waiting for one with better AF. If they introduce the replacements and the new features are efficient and are accurate, there will be a lot of people replacing their DSLRs, which will increase lens sales …

      • I agree

        • Same here, I hope that fuji doesn’t take too long with it’s X-E2, it would be great to see it out in September, I would not recommend anyone to buy the X-E1, it is very hard to focus in low light, it is very hard to focus on active children in-doors, and I have’t tried the focus tracking for movies.
          The AF must be changed to an effective PDAF, that way they can also add focus peaking and some other features for the users who like to work manualy.

    • Nope. Nikon never did this. In fact, many camera manufacturers introduced features on their mid-range products first, or even their low-end cameras.

      Well……….I suppose this is true with regards to software-implemented features/capabilities like video modes and such. When it comes to hardware upgrades, the higher-end cameras get it first. However, they always had a much longer upgrade cycle of like 2-3 years, so sometimes this wasn’t true either.

  • And here goes again… Just when I was about to buy the x100s.

  • Just a small correction: The chart actually says the X-Pro2 comes out in June, and the X-E2 in September, not July and August :)

    • Thanks… this happens when you have just a few minutes coffee-break at work to write a post ;-)… corrected it

  • Well then, if both the D400 and X-P2 show up in June, I will finally have the choices I have been waiting for. I had planned on making a purchase by the end of summer, sure hope this proves to be true! Also hope that the 55-200 zoom makes an appearance soon as well.

    I am so glad I resisted tempation and held off on buying a D800, 14-24 and 24-70 zooms. APS-C works great for me.

  • Oh, and I just spied a reference to a Nikon 2, perhaps Nikon will finally produce an APS-C mirrorless! That would be an interesting addition to the decision process as well. Neat!

  • Am I the only one the thinks X-M1 will be a Leica M-mount fuji?

    • Then it should be X-MS (for smeared corners).

    • Selsk, as you know – all Fuji X cameras are Leica M-mount compatible via an inexpensive adaptor you can purchase through Fuji or after-market companies.

      I doubt Fuji will release a specific M-mount camera body, because all Leica M lenses are manual focus … only attractive to a very small number of photographers.

      This would also diminish Fuji’s assertion that their own line of X-lenses is as good as Leica glass.

  • The smeared corners is one reason I think they would release a M-mount specific camera.

    Combined with the new split-image (rangefinder-esque) overylay and focus peaking, I’m sure this would make many photographers very happy.

    I don’t think it would diminish anything. Why would they release a m-mount adapter for the x-pro in the first place.

    • But such a camera would be more expensive … so many photographers might rather spend a little more and buy the real thing.

      An adapter however is much more affordable.

      • Ok lets say it is $2000. Even if it would still be APS-C, it would be a much cheaper alternative to an actual Leica M with better ISO performance.

        If the focusing were to be seamless, I would definitely buy one.

  • really looking forward to the entry level mirrorless camera of fuji~!!!!!

  • Full frame x-trans with Nikon mount ?
    It can be done i guess.

    • You would need a body the size (depth) of a Nikon DSLR then. Total Dealbreaker.

  • No X-S2… That is what I am waiting for. But from X20, the sensor is not as good as we expected.

  • I really don’t think it will be a X-Pro2, but rather a X-Pro1s that’s due this year. The current technology improvement available to Fuji is not enough to really upgrade it to a much more powerful camera. The improvement will be incremental, and following the custom of the industry, it should be called X-Pro1s, just like X-100s to X-100. X-Pro2 will come out next year or the year after, with more megapixels.

  • [quote]X-Pro2 will come out next year or the year after, with more megapixels.[/quote]

    Should be early 2014 at the latest…. 2015 would be much too late. Noone will be patient enough to wait for models with upgraded AF (hybrid). MP are not as important, other features are…
    Although 16MP will start to look old compared to all those 24MP APS models coming out in 2013. They ALL will show better detail and sharpness than the current X-Trans sensor, AND, their files will all be quite easily converted compared to the X-Trans.
    What would be needed: X-Pro1s and X-E1s models this year, comparable to the x100s, plus a *true* Fuji RAW converter that knows and understands all in camera settings as shot, including film modes.

    • Ain’t gonna happen Bernie.
      Big companies are slow to learn and move forward.

      X-Pro1s – feb/march 2014 with 24mpix same as D7100 (they pretty much follow the Nikon line).
      Fuji RAW Converter – not gonna happen, it would be like admitting that marriage with Silkypix was failure. Noone will admit that there.

  • wold X-M1 for Monochrome?

  • If i were Fuji, they need to get as much “recognition and popularity” for their x-mount sensor which pushes adobe and others to PUT IN THE EFFORT to make the raw conversion. They also need to make money on this to justify continual LT support of the product line. This means in the short run they need to make 1) the x-mount sensor sell well, and 2) it justifies their large investment in new lenses, R&D etc…

    So therefore they need a high end, a mid end and a low-end device. From that perspective to rake in the popularity a unit below the x-e1 is probably needed, one without the viewfinder, worser battery life, smaller handgrip but better AF…

    The X-pro1 was a huge success in image quality and recognition for Fuji, but its still been held back by the AF system and sales are not great. For the X-pro1 to become more acceptable mainstream, they need to update the system to have the phase AF so that poeple considering the OMD or 4/3 will also genuinely consider the X-pro1.

    X-pro1s has to also launch BEFORE the X-e1s, hence if they announce it end of 2012, allowing a nearly 2 year lag, its “OK” to at least get it to mainstream acceptance. In order to not piss off existing x-pro1 users, they should only do minimal updates which are the stuff highlighted, AF, slightly faster operation, split screen focusing etc… which are all useful but not enough for Xpro1 users to say.. urrgh.. need to upgrade..

    If thats the case they can launch the x-pro2 in 2015 with new higher MP, much faster processor, sensor stabilization, and possibly the 35mm 1.4 II which has much faster AF motor at that time. At that time its totally ok for xpro1 users to upgrade to xpro2.

    my 2c…

  • From the business standpoint i think it is logical to upgrade the existing line of products, especially including the new sensor in a cheaper body. It had been made with x-pro1 and x-e1 which uses the same sensor and electronics, and becouse of that the e-x1 could be cheaper and allow to return the r&d. If the new sensor located in x100s will be in 3-4 bodies would be great from production point. I think there is a neccesity to introduce the new x-pro2 and the an x-m1 or only the x-m1 on the begining. That would make sense with a clear statement that they are two new models in works allready. The new e-m1 could atract even more buyers to the x-mount. The only thing which i would like to see is an external viewfinder for x-m1 (like the olympus ones). The only problem i see is that x-series cameras are considered to be high quality devices which kind of disagree with a cheap body, there has to be some way of differenciating it, maybe including some weather protection? The last thing i wonder, is there any filosophical way to introduce a pro camera even better and faster then x-pro1, how could it be different from current cameras, the thing that i wonder is becouse of existance of pro dslr, there the same products as those under them, but a lot better. So maybe it could be an x-1 cam utilising inbuilt image stabilization, great weather sealing, great batery life with a hybrid 3mpx viewfinder with function to overlay focusing data on the ovf- just daydreaming.

  • The time line and the introduction of a lower end body makes perfect sense to me.
    The three card trick of entry level, mid level and high level bodies is perfect from a marketing point of view. Any entry level X series which is essentially a X-E1 with no EVF means that Fuji have a body that can be marketed under $1000 and that there is a logical upgrade step to X-E and XP for those who want additional features.
    The X-E and XP sensors need to be changed as soon as possible after the X100s arrives because the market perception will be that they are now “old technology” and sales will slide as people wait for the inevitable new model. Get the new model out as soon as practicable and get the dollars out of peoples wallets and into Fujis bank account.
    When you look at the calender above you will see that the estimated release dates tie up with releases from other camera manufacturers which presumably also tie up with camera trade shows. Manufacturers always have to have something new to display at trade shows so again the timing makes sense.

    • “The only problem i see is that x-series cameras are considered to be high quality devices which kind of disagree with a cheap body,”

      Cheap is a relative term. A cheap Fuji X series body will still be way more expensive than a cheap low end DSLR from Canon or Nikon.
      The fact that you can buy a $400 Nikon DSLR doesn’t stop people buy $4000 D4 bodies.

  • I would like to see phase detect, combined with a servo AF mode (where the AF tracks during a burst of images, similar to a DSLR). A fast 85mm prime would also be very nice.

  • i didn’t see any mention of full frame. i can’t see any real functional in-the-field- advantages of the modifications mentioned for an xp2 that make for better eye-to-card pictures… just gadgetry. FULL FRAME would send me to the shop counter in a flash. personally, i like fuji products but i think someone in marketing has too much time on their hands and keeps sending instructions to the design team to make more stuff rather than perfecting the three main optical/mechanical/digital options that fuji excel at.. lenses, bodies and price range.

    • What is it with everyone and Full Frame ? The whole point of XProx and X-Ex is that they are very compact powerful cameras that give, nonetheless excellent image quality. They afford convenience for street photography (for example) yet good enough compromise for amateur landscapes, portrait as well.

      If you want full frame, you will inevitably have to buy a physically much bigger heavier camera with a whole gambit of different lenses.

      If you are really wanting to go up the format spectrum with the ultimate in image quality, go for medium or large frame format film and be done with it.

  • My request is blazingly fast and accurate autofocus, and an EVF at least on par or better than the XE-1

  • I dont understand people that complain about their camera is going to be outdated. Hey, you have a great camera(x-pro1 or x-e1). If you are so nervous of often updates, calm down. Just take photos and no one is pushing you to update camera right now! You can wait one more year or two and get latest 3rd or 4th generation X camera!!! Just thing you have one of the greatest 1st generation camera or something like that and take good pictures with it!


Leave a reply