4
Sep
2013

Fuji XF 23mm f/1.4 R US price is $849.95

Tomorrow (September 5) at about 6-7AM London time Fuji will announce the new XF 23mm lens. And I just got more details and US pricing of the lens. Here it is:

FUJINON XF23mmF1.4 R key features:

    • 35mm equivalent F1.4 lens
    • Fully compatible with FUJIFILM X-Mount
    • 1 lens group consisting of 3 cemented lens elements and 1 aspheric lens element
    • Built-in high-torque DC coreless motor
    • Seven round-edged aperture blades, which offer 22 stops in 1/3 EV steps
    • Lens elements treated with Fujifilm’s multilayer HT-EBC (High Transmittance Electron Beam Coating)
    • Weight: 10.6oz
    • Length: 2.84”
    • will be available in October 2013 for $849.95

Be sure to be online on Fujirumors tomorrow!

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  • Dr.S

    I’m soooooo curious if Fuji will announce some other news tomorrow, for example the much rumoured X100 firmware update ??? We’ll see…

  • http://deleted MdB

    Eh? Really? Only 4 elements in 1 group?

    • Mistral75

      I understand x lens elements, of which one aspheric lens element, in y groups, of which one consisting of three cemented lens elements (the latter being the characteristic of a true Sonnar formula).

      • David

        Well, I’m no lens designer, but I’d be amazed if it’s really only a total of 4 elements. From Fuji’s spec sheets:

        14mm 2.8 – 10 elements in 7 groups (includes 2 aspherical and 3 extra low dispersion elements)

        18mm 2.0 – 8 elements in 7 groups (includes 2 aspherical elements)

        27mm 2.8 – 7 elements in 5 groups (includes 1 aspherical element)

        35mm 1.4 – 8 elements in 6 groups (includes 1 aspherical element)

        So, if Fuji can produce a lens equal in quality to the 14mm and 35mm and only use 4 pieces of glass, I’d be blown away, as would probably most of the lens designers at Leica, Zeiss, Nikon, Canon . . .

    • http://deleted Calking

      It is 11elements in 8 groups. A very complex design.

  • Anton

    Strange, 4 elements but weights almost twice as much as 35 mm which has 8 elements

  • Anton

    Probably that’s because of “high-torque DC coreless motor”, which weight much more?

  • http://www.nate-photography.com nate

    “will be available in October 2013 for $849.95″
    Fu*k EU’s taxes! I’m so pissed off we always have to pay 1.5 time the US price!
    Let’s wait tomorrow to see the real deal. Honestly, a $849 –> €849 is already hard to swallow, but $849 –> €939 is just outrageous…

    sorry, this is the anger of a french user having to pay extra €€€ for everything.

    • leekleek

      This is the reason why I switched from fuji to a cheaper system with mostly old manual lenses (I love MF) in eastern europe. I can’t afford toys like this in the long term. We have 27% VAT here and import tax is also 15%. Such a shame.

    • Mat

      Without wanting to get into a discussion of economics, I’d happily pay more tax for goods in the US, if we got even half the standard social services and vacation time most EU nations have. But that’s just me. And, if it softens the blow slightly the US dollar price doesn’t include any tax in it. The sale price here in New York is closer to $920 including tax.

      • http://www.nate-photography.com Nate Photography

        taxes on goods has nothing to do with social services (at least here in France), we pay a whole lot more taxes on our monthly income, then, another one yearly on the annual revenue. Actually more than 30% of my income is going to the government.

        VAT is just one of the many taxes to bring mony to national treasure for state daily operations/staff/administration.

        But you have a point we have great medical care here.

        My 2cts.

      • leekleek

        I’d change “most EU nations” to “some EU nations”. :) Almost 2/3rd of my salary also goes into the welfare system (state pension, healthcare, income tax, etc…) and I don’t see the benefits of this. Our healthcare system is a joke (1 yr waiting list for an MR) so when I’m sick I have to go to a private doctor where I have to pay huge money. I’m 35 and my pension is not guaranteed either. One gallon of gas costs 8 bucks and the cheapest sh!tty car you can buy is around 15k and the average salary is somewhere around $4-500 per month. If you become unemployed you will get 100 bucks for 3 months and nothing after that. :) Any questions? :)

        • Mat

          OK, some EU nations then…

    • Tv

      Europe (quite rightly) has very good social services such as decent health care for all, more than 2 weeks holiday per year etc. these are the envy of much of the world but they have to be paid for. Hence greater taxes on luxury items made outside of Europe such as most cameras.

      • http://www.nate-photography.com Nate Photography

        actually more than €13 Billions of debts just for medical care… That’s what it costs…

    • peevee

      “Fu*k EU’s taxes!”

      I want to hear you swear if you ever try our (USA) “healthcare” (doctor’s racket) “system” (mess).

    • http://bradleyphoto.ca Bradley

      But Dude, what about all those retired 40 year old Greeks???

      Sorry, couldn’t resist. I feel your pain as in Canada we also have a hefty tax, but not as bad as yours….

  • Peter

    What’s the advantage of this over the XF 35mm?

    I currently use my 35mm mainly for portrait photography and love it. It reminds me of my Canon nifty fifty. What does this lens offer that’s significantly different?

    • leekleek

      Wider FOV. :)

    • http://www.nate-photography.com nate

      it all comes down to whether you prefer 35mm or 50mm field of view. I’m personnaly more a 35mm framing type so, this new lens will probably suit me better.
      Another thing is the AF motor which seems to have been greatly improved since the first lenses were released (18-35-60). smoother, more silent among other things.

      But sure, if you like the 50mm FoV, the 35mm is an outstanding lens!

    • TImoB

      It’s a different focal length… 35mm in FF. The 35 is a 50mm on FF. For many People a 35mm (FF) has more versatility. Including me… well, and it has a scale… that’s cool for streetshots…

  • http://scott.greiff.org ScottG

    At that price, one might as well just buy an x100s as their 35mm equivalent lens. It’d serve to be a great backup as well.

    • Swade

      +1

    • http://www.nate-photography.com Nate Photography

      and don’t forget the leaf shutter of the x100s !
      this is an awesome feature if you use flash.

    • Sporkguy

      Agreed! Been considering the X100s, but I’m waiting to see if Fuji has anything else up their sleeve.

    • edgarG

      The x100s is a tempting alternative, but i can’t bring myself to rely on it for years to come. Updated bodies will be introduced and i’d like my lens lineup to jump on that bandwagon.

    • Mike

      +1
      yeah it’s a good alternative. it was my first decision when I bought x100s few months ago.

      but…. 1.4 is very different from a f2.

      • http://bradleyphoto.ca Bradley

        +1

        Apples and Oranges folks. You’re comparing a camera to a lens…

        100s Camera is awesomeness incarnate, but other than firmware there is no upgrade path.

        Lens is also awesomeness (we hope) but can be moved to new body anytime.

        I love the 100s, but it does not meet ALL my needs. X-E1 does, and more XF lenses only improves its usefulness.

        • http://deleted Calking

          Perfect response Bradley. :)

  • Mike

    Wow, my yesterdays ruler measures turned out quite accurate – I’d be happier if they didn’t however… This lens is longer and almost as heavy as the 18-55mm zoom. I was hoping for something more in line with the 14mm F2.8 :-(

    • Mat

      Yeah, it’s roughly the length of the 35/1.4 with the lens hood attached.

  • Mistral75

    A Sonnar formula!

  • Crested B

    For several reasons I think $849 –> €849 conversion will be applied.
    It’s a lot but everything is about what this product is paying off.
    14mm is outstanding. If this 23mm will be aligned in quality (and it MUST be considering how strategic is this lens for Fuji typical customers) I am ready to pay so much, but I really ask a product with no shortcuts. So bad this lens is not IS.

  • john

    wonder if distortion of this lens is well controlled and QC standard on each copy.

  • Mike

    It cost like x100s…but…it is an 1.4 no a f2.

    IMHO very good price!

    a must have
    14 2.8 23 1.4 52 1.2

  • http://deleted David

    The X-100 is cheaper and you get a free camera as well.

    • Jordan S.

      The X100 lens is also pretty soft at f/2 and even then is a full stop slower, so it’s not exactly an equal comparison.

  • Tom

    This should be a stellar performer with few compromises. At the cost of larger form factor(and more Pesos) compared to X100(s) 23mm lens.

  • Gianluca

    Sorry Guys, my opinion is that this time the price seems really too high. Especially when U consider Euro price (does Fuji knows tha US$/€ exchange rate is 1,3/1 and not the contrary).
    Probably it’s a fantastic lens but 929€ is Tooooo much. Eg. price list for the Nikon 35mmf2 is 389€ while its 599€ for the canon usm. OK they are f2, but half (or less) the price.
    Little disappointed.
    Will Skip this one.
    Gianluca
    (x-e1+14mm+18-55+55-200, coming form the 7D)

    • Phil

      Indeed but this is not 35mm f/2 on a 135 format DSLR but 23mm f/1.4 for APS-C. The Canon EF 24mm f/1.4L II USM (for 135 format) is 1440 € (probably even more expensive when it was launched) so I don’t think this price is too unrealistic.

  • Jamesm

    It’s expensive, but the price is right from a marketing perspective. 23mm is the ‘just right’ focal length for a lot of people, hence the x100/s. it’s also the reason it’s one of the last gaps to fill – 35 and 18mm are near-misses and would have sold in lower volumes if the 23 had come out before them…keeping the price high means that there’s no price pressure on the x100s…

  • Lelle

    Based on the Swedish price for the XF 14/2.8, 8,990 SEK (equivalent to 1,363 USD)
    I’d say the price in Sweden for the XF 23/1.4 will end up around 1,090 USD (or 7,200 SEK)

  • Axel

    David Hobby got his hands on this probably genious piece of glass:
    https://plus.google.com/+DavidHobby/posts