This is Disrespectful Towards Fujifilm
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That’s Disrespectful
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I recently wrote article about Fujifilm film simulation and in general Fujifilm’s color heritage.
If you haven’t yet, please make sure to check it out that before continuing to read this article.
Anyway, I did get a reply via email from an anonymous reader, that I’d like to address in this article, because:
A) I can’t reply to that guy, since he contacted me anonymously
B) it’s a critique I sometimes read around and I think needs to be addressed once for all
Well, here is the core excerpt of this email:
Now when I am reading in your blog that colors from a brand X camera have anything special to it, some kind of “heritage” … it tells me you are hell bent on selling things. […] “Color profiles”, “film simulations” and all other methods, in or out of camera, are only adjustments to the source file. […] There is no such a thing like a “Fuji color heritage”. And by using marketing lingo you are loosing some long term readers.
The FujiRumors Critique
First things first: a critique towards FujiRumors is never a problem. You have all the right to say and think about my work whatever you want.
But just so you know: this blog is run by a guy with zero connections to Fujifilm. Fujifilm does not pay me, does not send me free gear, does not invite me to events, does not request specific articles, does not give me early access to new products, does not offer me discounts, does not send me ever any press material and does not lend me equipment.
I will admit though that I once got an X-T30II “little giant” T-shirt for free. But that was while I was anonymously attending an X-T30II event at a store, and every person there got that T-shirt.
The truth is: if this blog is still running, then it is only because of the support of the community, of you, who read this blog.
And because of that, I owe nothing to Fujifilm, but everything to you, which is why I will always try to give you the best coverage about Fujifilm possible, even if that means spending hours to sum up a long and ultra-critical video about Fujifilm.
I have gained this freedom thanks to you… and I cherish and honor it by trying to give you the best I can.
The Color Critique – Disrespectful
But now back to the color critique to Fujifilm.
It’s a critique that I think is highly disrespectful towards Fujifilm.
Why?
First of all it is disrespectful towards Minami-San, a person working for Fujifilm, who has literally dedicated his life to the art of colors, first on film, then on digital – we reported about Minami-San here.
I wish those who dismiss Fujifilm colors as ‘just profiles‘ could spend a single evening with Minami-San. After three or four hours of listening to a man with such deep wisdom speak about his life’s work, they would leave stunned. They’d realize just how much profound thought and artistry truly goes into the art of creating colors. Perhaps they’d even feel a touch of humility, realizing that their skepticism was based on merely a lack knowledge about the art of colors.
If you want to get a little “taste” of Minami-San, read this article and check out the video below.
And then it’s also disrespectful towards Fujifilm in general, who puts lots of effort into creating the best possible colors.
And we have given you practical examples on how this effort looks like.
Disillusioned but Not Forgotten
I know…. in the era of the internet, the opinion of a person, who has quietly devoted half a century of his life into perfecting the art of colors, means nothing. If it’s not packed into a provocative, attention-seeking and controversial 10 seconds viral video, it’s destined to remain invisible and forgotten.
Hence, I am well aware that if someone is determined to dismiss Fujifilm’s work as ‘cheap profiles’ without maybe ever even picking up a Fujifilm camera, they likely won’t change their mind.
The only real cure for that cynicism would be a seat across from Minami-san—and to leave that meeting with the quiet, humbling realization of just how little they actually know about the soul of color.
So, while I am disillusioned about the fact that anyone will change its mind, I also don’t want the legacy of Minami-San and in general of Fujifilm color history to be forgotten and discredited by the noise of the internet. And this is why I share this article and Minami-San’s story again with you.
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