Fujifilm China has apparently given a warm welcome to the 100 megapixel Xiaomi CC9 Pro (or Xiaomi Mi Note 10), which features a 108 megapixel camera.

[google translated] 100 million pixels: Welcome new members!

And in the comments Fujifilm China say:

Encourage Xiaomi’s innovation for mobile phones

The image shared at the official Fujifilm China weibo page, shows a little box inside the massive Fujifilm GFX100 sensor, which has the size of the Xiaomi Mi Note 10 sensor.

Now why should Fujifilm do this? Here a few options:

1. sympathy: they simply welcome another 100 megapixel camera
2. mockery: they make fun out of of the small sensor (that would be such a bad taste)
3. conspiracy: they hint to some secret future Fujifilm development
4. proudly: Fujifilm co-develops the sensor inside the Xiamo Mi Note 10
5. randomly: that little box and the whole post of Fujifilm mean nothing

I think we can agree that there is nothing more fun than a conspiracy theory, so I will focus on that one :).

The (Super-Short) Story