I was once on my Dolomites, when I met a professional landscape photographer, who had a rented Phase One (I posted it on my Instagram here).
We had a brief talk before my hike continued, and I just told him that he should enjoy his Phase One, as this might be one of his last trips with it. A few months from now Fujifilm might drop something that will finally allow him to actually own a 100 megapixel camera.
Now, I don’t know how the story ended. Did he get the Fujifilm GFX100? Well, I wouldn’t be surprised if he did.
For sure, some did, as you can see from the video down below, where a photographer left Phase One for Fujifilm GFX100. And for good reasons: much lighter, much more compact, much cheaper, much faster, much more versatile, still that medium format look and more.
And if the GFX100 is still a bit too high in price, for about 1/3 of the price, you get 1/2 of the megapixel with the Fujifilm GFX50R.
Fujifilm is slowly but surely building up an impressive and absolutely future proof system. A system, that, I am sure, will gain lots of followers in the years to come.
I love Capture One’s powerful advanced color editing tool, the X-Trans files rendering, the ability to work on layers, and also little things, such as Capture One automatically recognizes which film simulation I used and automatically applies it to my RAW files at import.
Sure, switching required a learning curve, but there is so much tailored content on youtube that helps you out with that, that it all happened much faster than I would have thought.
For example, check out the advanced color editing tool explained by Phase One (watch video below from 19:44… just click, starts at the right point). It’s something I like to use to fine tune colors (if needed). Moreover, I find it very practical that I can click a color on my image, select and fine tune the color range, and then with 1 simple click create a new layer out of my selected color range, which then I can edit to taste.
With all that said, the best thing ever is simply owning a Fujifilm camera, as that is the best way to shorten your editing time ;).
For example, I recently shared on my IG an image of the picturesque town of Cortona, in Tuscany. I did set my X-T4 on Classic Negative, and later in post all I had to do was to import the file on Capture One, which automatically applied the correct film simulation on the RAW file. I just quickly recovered the highlights to bring back the clouds, and that was it.
Thanks Fujifilm for those wonderful colors and film simulations! I love all the time you save me over and over and over again ;).