Fujifilm X-Trans Sensor Receives Japanese National Invention Award

Fujifilm X-Trans

The Fujifilm X-Trans sensor has been awarded with the “National Invention Award” by the Japanese Ministry of Education, Culture, Sports, Scienes and Technology.

Finally a recognition, for a techonlogy, the X-Trans sensor, that has never really been marketed well by Fujifilm, and is sometimes misunderstood in the photo community.

I have written about the virtures of the X-Trans sensor vs Bayer sensor (and vice versa).

Let’s hope that, with today’s recognition, Fujifilm will start to promote X-Trans in a proper way.

Press Release

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Fujifilm X-H1 Mega Deal with €500 Savings, X-Pro2, X-E3 and More Black Friday Deals

Fujiflm Black Friday Deals

As we already rumored here, Fujifilm decided to top their current Fujifilm X deals for black friday.

Now we have received the full list of deals (thanks to the source :) ).

In some EU countries (I don’t know which ones exactly) you will get up to double cashback on selected Fujifilm gear.

From November 23 to November 27, you save:

Fujifilm X-H1 body or with vertical grip: save €500 (instead of €250)
Fujifilm X-Pro2 body or graphite with 23/2: save €400 (instead of €200)
Fujifilm X-T20 body or kit lens options: save €200 (instead of €100)
Fujifilm X-E3 body or with XC15-45: save €200 (instead of €100)
Fujifilm X-T100 body or kit lens options: save €150 (instead of €100)
Fujifilm X-A5 body or with vertical grip: save €100 (instead of €50)

Fujinon lenses are already discounted, but won’t get any additional savings for black friday.

The Fujifilm X-H1 evidently didn’t sell as well as Fujifilm was hoping, given the massive discount it gets only 9 months after its launch.

Amazon, Yes or No?

I have checked Fujifilm Germany, Fujifilm UK and Fujifilm France, and they all have their local Amazon (AmazonUKAmazonIT, AmazonFR) listed as “Qualifying Retailer” (see screenshots below).

However, you will get the cashback only, if you purchase directly from Amazon, and NOT from their marketplace, unless the marketplace reseller is also included in the qualified dealers list.

To see the full list of qualified retailers in your country, you can visit Fujifilm’s new EU Promo page, fujifilm-connect.com/promotions (the old one is no longer updated), click on your country, then on “more info” and finally on “Qualifying Retailers“.

The new EU Promo page will also show you, if the double cashback deal runs also in your country.

Speaking of deals, don’t forget to check out the early black friday pages at BHphoto, Adorama, AmazonUS, AmazonCA, AmazonDE, AmazonUKAmazonIT, AmazonFR.

Early Black Friday Deals

There are already early black Friday deals available. For example:

  • Amazon Spain: Fujinon XF23mmF2 – save €130
  • Amazon UK: Fujifilm X-A3 with XC16-50 ver.II – save £99