Fujifilm X Shop Vietnam Lists Fujifilm X-Pro4 as “Coming Soon”… Undermining Their Own Fujifilm X-T6 Specs?

We recently reported that the Vietnamese Fujifilm Shop X Camera listed the Fujifilm X-T6 on its website—along with a set of highly controversial specifications.

However, that same shop also lists the Fujifilm X-Pro4, marking it as “Coming Soon” and attributing it to 5th-generation specs.

And this tells us a lot… about those listings.

I checked their X-Pro4 page, and it appears to have been online since September 2024.

In addition to that, it shares what are very likely wrong specs, since they say it will come with 5th-generation specifications. I mean, after such a long wait, an X-Pro4 launching with 5th-generation specs would unleash the shitstorm of the century—and FujiRumors would proudly lead it. 😉 So I hope they are wrong on this.

All this strongly suggests that it is nothing more than a placeholder, filled with assumed specs rather than real and final specs.

And if the X-Pro4 page is indeed fabricated, this inevitably means that we should take also their Fujifilm X-T6 listing with a grain of salt.

But you know what? If there are no complications with my recovery, after years of absence I should finally be able to get back to Vietnam in February to visit my wife’s family for 2 weeks. I’ll make sure to stop at the store and ask them about those listings. ;)

Anyway, this is what they write on their X-Pro4 product page:

** CLICK HERE to Read the Rest of the Article **

Sorry, But the Fujifilm X-T6, X-Pro4, X-H3 (and Friends) Won’t Arrive in 2025

A few months ago, we estimated—based on Fujifilm’s historical sensor/processor refresh cycles—that the next sensor generation would likely arrive in late 2025 or early 2026.

To be clear, that wasn’t a rumor, just a data-driven speculation.

Following that article, some speculated that November 2025 could be the right moment, since Fujifilm has historically launched some of its most important cameras in that month (such as the X-T5).

But today I can confirm: the 6th generation platform will not be launched in 2025. So you can now rule out “late 2025” as a possibility.

That also means we won’t see the Fujifilm X-T6, X-Pro4 (or X-Pro5, X-Pro6), X-H3, X-H3S, X-T60, X-E6, X100VII, GFX100III, GFX100SIII, or GFX100RFII this year.

And yes, I know plenty of supposed “spec leaks” about these cameras are floating around—but they’re all fake, as we explained here.

Bottom line: it’s all AI-generated nonsense, stuffed with random specs. Every day there’s a new “upcoming” Fujifilm camera announcement.

Some of these videos gather tons of views and lots of comments, so I want to stress it once more: it’s fake.

And yes, I sometimes feel like a lonely Don Quixote, tilting at the windmills of fake rumors with little hope (illusion) of winning this battle. But what matters is staying true to yourself and bring excitement in the Fujifilm community only when it is real, verified, and worth celebrating. So I’ll leave the fake rumors to others. Shall they boost their traffic and make money by misleading people with all sorts of fake rumors. We’ll stay out of this game.

Anyway, the wait for the Fujifilm X-T6 and friends might be a bit longer than we’d like, but it’s much easier to stay patient when you’ve got the ultra-awesome Fujifilm X-E5 in your hands ;)

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The Best Fujifilm Communities

Fujifilm Gear Coming 2025 – Updated List and What’s Missing!

Last year we investigated how much gear Fujifilm launches every year (see list below). The result: between 2 to 4 cameras a year and 4 lenses a year.

So let’s see at which point we are in 2025 so far.

Gear (to be) released in 2025

So we have 4 cameras coming for sure in 2025, which matches Fujifilm’s best years in terms of number of cameras released. And while we can always hope for a 5th camera, it is also possible that in terms of cameras, this is all we get. What is sure: the Fujifilm X-Pro4 will not come in 2025.

If you look at lenses, Fujifilm has pretty much consistently released 4 lenses a year. So far we know of one coming for sure, the Fujinon GF32-90mmF3.5, and one being rumored, the Fujinon XF23mm pancake. If Fujifilm were to match the previous years, then there could be still 2 more lenses coming in 2025.

At this point in time, I have no idea which additional lenses could come, but I hope that maybe sources will reach out to us and give us a hint of what’s to come. And if that happens (and if sources agree), I will share it will all of you here on FujiRumors.

In the meantime, these are the lenses the FR community wants based on Fujifilm’s suggestions, and these are the most wanted lenses based on our own mega survey.

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

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Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

Petapixel shared the X-Pro related part of the interview they had with Fujifilm managers at CP+. You can read it here.

In short:

  • Fujifilm is aware of demand for X-Pro3 successor
  • New X-Pro will come, but Fujifilm does not want it to be just a small “boring” update
  • the new X-Pro needs something which would satisfy the expert users
  • it would be boring to just put the 40MP and X Processor 5 in the X-Pro and call it X-Pro4
  • it should be a worthy upgrade
  • X100VI got IBIS and 40MP, hence introduced noticeable changes to the X100 line
  • Fujifilm has spent lots of time in thinking about X-Pro4, and during that time expectations kept expanding, making it harder for Fujifilm to live up to those expectations.
  • “the longer it takes to develop it, the more difficult it will be to please fans of the series“
  • “we probably made it difficult for ourselves, because we perhaps made the X-Pro too special.”

Fuji Guy Billy said already back in 2024 that the Fujifilm X-Pro4 needs to be something special. So the interview today confirms that.

Fujifilm X-Pro6 in 2026 with 6th Generation Platform? Let’s Talk About it!

We told you that there won’t be any Fujifilm X-Pro4 or Fujifilm X-Pro5 in 2025.

The fact that it takes so long made many in the comments to this post speculate that Fujifilm might just skip the 5th generation platform and use the 6th generation platform for the Fujifilm X-Pro6.

And not only some of our readers, but also guys with excellent connections to Fujifilm such as Gordon from Cameralabs in the Petapixel podcast and Ritchie from FujiXWeekly speculate that Fujifilm will skip the 5th generation and go straight for the 6th generation with the X-Pro3 successor (X-Trans VI and X Processor 6).

Now, this goes against the pretty much only thing we have heard officially from Fujifilm about the next X-Pro, which is what Fujifilm Guy Billy said.

Billy said that he can see the X-Pro getting the 5th gen specs, but the reason for the wait was that it had to be something very special.

My take?

I try to avoid speculations in this matter, because I know it matters so much to many. Which is why I will stick to rumors. And for now, I have no rumors about the Fujifilm X-Pro4, X-Pro5 ro X-Pro6 (or however it will be called), except for the fact that it won’t come in 2025 but Fujifilm is working on an improved hybrid viewfinder.

Of course the fact that it takes so long for the X-Pro3 successor to come opens up the possibility for an X-Pro on 6th generation steroids. Or maybe Fujifilm will keep the 5th gen platform as suggested by Fuji Guy Billy, but look into other ways to make it “special”, with new ergonomic solutions, some of which we could see first on the Fujifilm GFX100RF as we rumored here.

But whatever it is, I will not make any speculations right now, because people tend to mistake my random speculations for solid rumors and then turn mad on me if those speculations do not materialize. That’s OK for me most of the time, but not in regards to the Fujifilm X-Pro3 successor.

But you guys can loosen your fingers, open your mind, and type all your thoughts and speculations in the comments below.