Fujifilm Returns to BCN’s 2025 Top 10 MILC — Thanks to the X-M5

The BCN interchangable lens camera ranking for the year 2025 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

  1. Canon EOS R50
  2. Sony ZV-E10 II
  3. Canon EOS R10
  4. Sony ZV-E10
  5. Sony A6400
  6. Nikon Z50 II
  7. Fujifilm X-M5
  8. Sony A7C II
  9. Olympus Pen E-P7 (OM Digital Solutions)
  10. Nikon Z30

The only Fujifilm camera in the ranking for 2025 is the Fujifilm X-M5. That might not sound much, but in the last three years Fujifilm was totally absent from this ranking. So it’s a good sign they are now back in the top 10.

via digicame-info – via BCN

New Firmware Updates for Fujifilm X-T5, X100VI, X-T50, X-S20, X-M5, GFX100RF and X Half

Fujifilm has released firmware updates for several X and GFX cameras. You can find all details below.

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Firmware Update Details

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Fujifilm Surprised by X-M5 Popularity and Shortage is Not Intentional

 

X-M5 Shipping Status

The Fujifilm X-M5 was announced back in October 2024.

The silver Fujifilm X-M5 started shipping in November, whereas the black version is supposed to start shipping in April.

The silver X-M5 struggled with delivery shortages, whereas the black version never ever shipped, as it was supposed to hit stores only in April 2025.

So much so, that some stores like BHphoto have never taken preorders for the black Fujifilm X-M5.

Fujifilm X-M5 Reviews

With that said, those who got their hands on the Fujifilm X-M5 mostly seem very happy with it. That’s looking at the customer reviews on the various stores:

Sure, there are always those, who complain. But sometimes I don’t get those complains.

Like when on Amazon one customer complaint heavily that it has no viewfinder. I mean, that’s something people should be aware of before they buy the camera. So why give it a bad review because of that? If a viewfinder is a must have for you, then the X-M5 is a no-go.

I mean… if I choose to buy a car with a manual transmission, does it make sense to criticize it for not having an automatic transmission?

Fujifilm Managers About X-M5

At Fujifilm X summit in Prague, Yuji Igarashi, Manager of Fujifilm’s Professional Imaging Group, had a talk with PetaPixel about the Fujifilm X-M5, as you can read here.

The manager said:

  • producing the X-M5 is less complex than the X100VI
  • Fujifilm will try to catch up with demand
  • the X-M5 is very popular
  • situation won’t be as bad as with X100VI
  • months after release it is still hard to purchase
  • Fujifilm isn’t intentionally limiting camera production

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Fujifilm X-M5 Sales Suspended in Japan

The sales of Fujifilm X-M5 cameras has been suspended in Japan, as reported by asobinet.

This is now a recurrent theme in the Fujifilm world: new gear gets announced and it sells just way better than Fujifilm can keep up with in terms of production.

The X-M5 stock situation isn’t much better elsewhere as you can see in the stores listed below.

I don’t think this has anything to do with a general revival of entry level cameras, but more with the exploding popularity of the Fujifilm system.

As of today, Fujifilm might well be the one system that keeps its value best over time. So it’s also easier to buy into a system that you know won’t lose value quickly (and if, then only by a small margin). Just recently I chatted with a FR-reader, who told me he recently sold the X100V for the same price he bought it many years ago. That’s not a bad deal.