Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow
Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.
And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:
- Worldwide mirrorless market share for 2018
- Worldwide market share data for 2019 (for mirrorless and mirrorless+DSLR)
Now the data for 2020 has been released by Techno System Research.
So what changed between 2019 and 2020? Let’s compare:
- Canon 47.9% (+2.5%)
- Sony 22.1% (+1.9%)
- Nikon 13.7% (-4.9%)
- Fujifilm 5.6% (+0.9%)
- Panasonic 4.4% (-0.3%)
These top 5 camera companies took 93.8% of the global digital camera market.
Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.