New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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This is How Fujifilm Welcomes Xiaomi Mi Note 10 108 Megapixel Samsung/Fujifilm ISOcell Sensor

in the green box: the original image shared by Fujifilm China

Fujifilm China has apparently given a warm welcome to the 100 megapixel Xiaomi CC9 Pro (or Xiaomi Mi Note 10), which features a 108 megapixel camera.

[google translated] 100 million pixels: Welcome new members!

And in the comments Fujifilm China say:

Encourage Xiaomi’s innovation for mobile phones

The image shared at the official Fujifilm China weibo page, shows a little box inside the massive Fujifilm GFX100 sensor, which has the size of the Xiaomi Mi Note 10 sensor.

Now why should Fujifilm do this? Here a few options:

  1. sympathy: they simply welcome another 100 megapixel camera
  2. mockery: they make fun out of of the small sensor (that would be such a bad taste)
  3. conspiracy: they hint to some secret future Fujifilm development
  4. proudly: Fujifilm co-develops the sensor inside the Xiamo Mi Note 10
  5. randomly: that little box and the whole post of Fujifilm mean nothing

I think we can agree that there is nothing more fun than a conspiracy theory, so I will focus on that one :).

The (Super-Short) Story

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Fujifilm XP-1 Concept, Firmware Ideas and More – FR-readers Wish Corner

FR-Readers Wish Corner

Here is a roundup of wishes and concepts I have received via email… so to say a “FR-readers wish corner”.

  • see here – Fujifilm X-H2 Mockup – Ideas to Set it Apart from Fujifilm X-T4

Maybe some idea among it, you might like.

Also, this is your chance to drop your own wish in the comments… you know Fujifilm reads us :)

WISH 1 – Fujifilm TX-1

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New Fujifilm FF190005 Camera Registered – Two Fuji Cameras Coming Soon?

Fujifilm has registered yet another camera, the FF190005.

This means we now have two more cameras (in addition to the X-Pro3) coming in not so distant future:

Usually it takes 1 to 3 months (but in some cases also 6 months), until a registered camera is officially announced.

Many are dreaming of Fujifilm X-H2, Fujifilm X-T4, Fujifilm X100V (X200). Follow FujiRumors, to find out the truth ;).

via launchstudio.bluetooth via nokishita

*** New Fujifilm X/GFX Camera & Lens Deals Ovieview ***

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Fujifilm X Summit September 20: Big Announcements, Cool Insights and New Lens/Firmware Roadmaps?

Fujifilm X Summit

Fujifilm just announced the Fujifilm X Summit for September 20 at 1PM GMT. This means it will take place at:

  • 9AM New York Time
  • 3PM Berlin Time

There will be a LIVE STREAMING here on FujiRumors.

Fujifilm writes about the event:

Following the first round in Dubai, we are pleased to announce that the second X Summit will be held on September 20th 1PM GMT!

This time, the X Summit will be held in Shibuya, Tokyo – the mecca of street photography in Tokyo. What will happen this time?

Make sure to tune in on September 20th.

Now, Fujifilm can’t tell you this, but of course they mean to stay tuned on FujiRumors for non stop real time coverage, just as we did last time back in February with the Dubai X Summit. ;)

So, make sure to follow us on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter.

What Will Happen?

Let’s take a look what Fujifilm did at the last Fujifilm X summit in Dubai:

  • they asked the Fujifilm community to vote on future lenses
  • they asked the Fujifilm community to vote on future firmware
  • they showed early Fujifilm GFX concepts, including a modular GFX
  • Fujifilm engineers talked about the X and GFX lenses and camera development
  • Fujifilm managers showed us mock-ups of future lenses such as the the XF33mmf/1.0
  • the showed a Fujifilm GFX100 prototype
  • they explained the Fujifilm color science approach
  • there was a Q&A with the community

That’s about it, and for a compact summary of the entire X Summit of February, just check out this article.

Now, you can see that Fujifilm actually did NOT announce any new gear at the last X summit, so chances are, that also this time we won’t get a full and final announcement of any new camera or lens.

In fact, our sources confirm that the final announcement with full specs and pre-orders for the Fujifilm X-Pro3 will happen on the second half of October.

However…

I know many of you are hoping to see a Fujifilm X-H2 or maybe a Fujifilm X-T3s with IBIS.

I have not heard about it, and if something like this comes, it was Fujifilm’s best kept secret ever. But yes, there is this third mysterious camera registered, and if it comes out 2019, then I honestly have no idea what it could be.

You guys, though, seem to be much more confident: you see high chances for a Fujifilm X-H2 or X100V (but X100V will surely come in 2020 only)

What can be expect more realistically?

Well, the main course of the meal could be other things, like:

Also, there will be several Fujifilm managers to go on stage and give us technical insights, disclose further projects, show even more mock-ups and more. Also gifted photographers like Bert Stephani, David Hobby and Tomasz Lazar will be there.

One Thing is Sure!

One thing is sure:

September 20 will be a very exciting day for the Fujifilm community, and my fast fingers will cover the event at 360° non stop, to make sure you at home don’t miss a single tidbit.

So lean back, join FujiRumors, and enjoy the endless well organized stream of information about the Fujifilm X summit on FujiRumors.

Get notified as soon as the live coverage starts, by allowing in browser push notifications (click the bell icon on the bottom right of your browser) and also:

And don’t forget:

Get a beer, and enjoy the Fuji X Summit Coverage on FujiRumors

Fujifilm X-A7 Registered and Coming Soon

Fujiiflm X-A7

Fujifilm registered the Fujifilm X-A7 here, as nokishita spotted.

Looking at our Fujifilm camera release timeline 2019/2020, the Fujifilm X-A5 successor was indeed the next on the list, and one of three mysterious cameras coming next from Fujifilm.

So guys, when we tested your rumor skills, you kind of missed that one :).

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Leaving Fujifilm for Sony A7III and Back to Fuji X-T3, Fuji Camera Release Timeline, X100V Delay – Top August Articles

As you can see, FujiRumors did not take a second of rest, not even during my “holiday” in August.

I wrote 71 articles in August, sometimes while I was drinking fresh beer, while hiking my stunning mountains or being out picking strawberries with my wife.

FujiRumors runs non stop for you guys :).

But maybe some of you might have missed something, so here are the top 10 articles for August.

  1. Release Timeline for Fujifilm X-T4, X-H2, X-T40, X-Pro3, X100V, X-E4, X-T200 and X-A6 Based on Fuji’s Previous Camera Releases
  2. This Guy left Fujifilm for Sony A7III and then Switched Back to Fujifilm X – Read Why Here
  3. Fujifilm & Adobe: New Way to Edit Fuji RAW files, How to Sharpen X-Trans files, Wormy Artifacts Evergreen and More
  4. 3½ Reasons Why Fujifilm is Waiting so Long to Release the Fujifilm X100V
  5. Fujifilm X-T3 vs Sony a7III, Buying Fujifilm on a Budget, Lenstip XF16mm f/2.8 review and Much More
  6. Guys, Photography Gear is Not Real Estate, or Why We Should not Complain that Fujifilm X-H1 costs $299
  7. Not Only Fujifilm X-Pro3: One more Fujifilm Camera Coming in 2019? FF190001 Registered
  8. Fujifilm X Mount Viltrox 23mm f/1.4, 33mm f/1.4 and 56mm f/1.4 Autofocus Lenses – First Specs and Images
  9. The Complete Fujifilm X Series Guide Updated: Now with Fujinon XF16-80mm f/4 and More
  10. NEW Images of Viltrox 23mm f/1.4, 33mm f/1.4 and 56mm f/1.4 Autofocus Lenses for Fujifilm X

And don’t forget to:

Three Fujifilm Cameras Registered, But When Will they Come? Time Span Between Fujifilm X/GFX Registrations and Announcement

Fujifilm has recently registered three cameras:

The inevitable question that pops up in the comments when this happens, is how long the time span is between registration of a camera and its announcement.

To answer that, I looked back to the past time span between registrations and announcements, and here is what we see:

  • 1 month = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • 2 months = 3 cameras (X-T20, X100F, XF10)
  • 3 months = 3 cameras (X-T3, GFX50R, GFX100)
  • 6 months = 1 camera (X-H1)

It’s clear that we usually get a camera between 1 and 3 months after registration (with exception of X-H1, which needed 6 months).

Clearly this would indicate of 3 cameras coming within November, although the X-H1 shows that a longer wait is not impossible, hence an announcement within February 2020 (6 months).

What could these cameras be?

The contact form on FujiRumors is open for any hint (thanks), and the comments for the wildest speculations :).

  • check out here – Release Timeline for Fujifilm X-T4, X-H2, X-T40, X-Pro3, X100V, X-E4, X-T200 and X-A6 Based on Fuji’s Previous Camera Releases

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3½ Reasons Why Fujifilm is Waiting so Long to Release the Fujifilm X100V

Fujifilm X100V

When I recently posted the huge Fujifilm camera release timeline, I made one single error, that thankfully you guys corrected in the comments.

I calculated, that the Fujifilm X100 series got a refresh every 2 years, which is absolutely correct. But then, based on that refresh cycle, I said that the X100V should come two years after the X100F (which was announced in January 2017).

But this would mean the Fujifilm X100V should have hit the market in January 2019, which evidently it has not. Our sources say it will come at some point in 2020.

Now, not to justify my error, but, well, I run FujiRumors 365 days a year non stop, and I wrote that particular article in a bar, drinking beer, while waiting for the rain to stop and finally go out shooting again with my X-E3, as you can see here. Well, at this point I’ll just say is that it rained a lot that day ;)

I apologize if I confused you guys, so I felt I need to address this in a dedicated article.

But also, this is a good opportunity to quickly discuss, why Fujifilm is waiting so long, to finally give us a successor to the Fujifilm X100F.

Down below 3½ reasons for that:

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