BREAKING: No More Fujifilm X Series Camera Coming in 2021

It’s not easy to believe, but it’s true: the Fujifilm X-E4 launched in January 2021 will be the one and only X series cameras that Fujifilm will launch in 2021. That’s according to our trusted sources.

As far as I can remember, it will be the first year ever, that Fujifilm launches one (1) Fujifilm X series camera only.

I can feel your disbelief, but trust me, it’s 100% accurate.

Personally I think that the combo between X-T4 and X-S10 is an excellent competitor in the market also for 2021, hence no hurry to come out with more cameras.

On the other hand, it’s great to see that Fujifilm is pushing on releasing new lenses so far in 2021 and it looks like also in 2022. That has often not been the case in the past few years, with Fujifilm gravitating towards pushing camera bodies instead of glass.

But which lenses will come?

Well, you can take a look at our rumored 2021/2022 Fujinon X Lens roadmap for a more comprehensive explanation. But since I know 99,999% of you prefer stuff ultra compact and short, here is the short list:

And let’s hope the list of lenses to come in 2021 will be even longer than the one we rumored.

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Fujinon X Mount Roadmap Updated, Fujifilm X-H2 with 8K, Fujinon XF23/56 MKII & More – Top 10 Posts for April

April was quite rich on rumors. So let’s sum it up by sharing the top 10 articles for April.

And who knows, maybe May will be just as interesting or even more ;)

  1. Fujinon X Mount Roadmap 2021/2022 Updated with Latest Rumored Lenses
  2. Fujifilm X-H2 with 8K DCI/UHD Video Coming 2022
  3. Fujifilm Working on Fujinon XF23mm f/1.4 MKII
  4. Fujifilm Manager: XF18mmF1.4 Resolution Beast (Ready for Fujifilm X-H2?), Why No Focus Clutch, Better than XF16/1.4 and More
  5. Fujifilm Working on Fujinon XF56mm f/1.2 MKII
  6. VISION 2023: Fujifilm’s New Medium-Term Management Plan Gives Up Dreams to Beat SONY and CANON?
  7. Fujinon XF18mm f/1.4 R LM WR Announced: Reviews, Samples, Pre-orders and More
  8. DPReview Fujinon XF70-300mmF4-5.6 Field Review and Silver Award
  9. DPR Fujifilm X-E4 Review
  10. COMING 2022: Fujinon XF56mm f/1.2 MKII and XF23mm f/1.4 MKII

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Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

** CLICK HERE to Read the Rest of the Article **

Fujifilm Fujinon GF80mm f/1.7 R WR In Stock

At the time of this post, the Fujinon GF80mm f/1.7 in stock at Amazon US here as well as at Adorama here.

It not yet in stock at BHphoto here.

Amazon also has the MHG-GFX S hand grip for Fujifilm GFX100S available in limited number here (out of stock at BHphoto here and Adorama here).

The camera itself, the GFX100S, is not available yet.

The Latest GFX Gear

The Latest X Gear

Clarifying Why Some Fujinon XF27mmF2.8 R WR Come with Lens Hood and Others Not

There is a bit of confusion going on, and quite frankly also some undeserved sh*tstorm on Fujifilm.

So let me clarify.

Along with the Fujinon XF27mmF2.8 R WR, Fujifilm also released a new LH-XF27 lens hood and the LHCP-27 lens hood cap.

Here is the thing:

When unboxing their new XF27mmF2.8 R WR, some FR-readers noticed that the LH-XF27 and the LHCP-27 are included in the box, while others did not get these accessories along with their new lens.

The reason for this is simple:

If you bought the XF27mmF2.8 R WR only, then you’ll get the LH-XF27 and the LHCP-27 included with your purchase. If you got it bundled with the Fujifilm X-E4, then the LH-XF27 and LHCP-27 are not included.

This confused some X shooters and others also got quite frustrated about it and dropped angry one star reviews on this lens complaining about it.

But while I understand the confusion, I can’t comprehend such heated spirits and certainly it’s an overkill to give the lens a 1 star review for that.

Why?

Because the Fujinon XF27mmF2.8 R WR costs $400 if purchased alone. But if you grab it with X-E4, then you’ll get the XF27mmF2.8 R WR for only $200 on top of the X-E4 body only price.

So yep, you save $200 if you buy the XF27MKII with X-E4.

In the light of the $200 saved, it should not break the bank to pay the few bucks it needs to get both these accessories separately.

Yes, sure, it wouldn’t have broken Fuji’s bank either to just include these accessories also when bundled with the X-E4. But given the $200 rebate on the lens, if you grab it with the X-E4, customers will still make a hell of a deal.

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Fujinon GF80mmF1.7 in Stock in Limited Number

At the time of this post, there is a limited number of 9 samples of the Fujinon GF80mmF1.7 R WR lens in stock at Amazon US here (shipped and sold by Amazon)

It is still backordered at BHphoto here and Adorama here.

Amazon also has the MHG-GFX S hand grip for Fujifilm GFX100S available in limited number here (out of stock at BHphoto here and Adorama here).

The camera itself, the GFX100S, is not available yet.

The Latest GFX Gear

The Latest X Gear

Fujifilm X-T4 Firmware 1.20 Released

Fujifilm has finally released the Fujifilm X-T4 firmware 1.40 that the Fuji Guys inadvertently leaked last week.

A new firmware for Fujifilm X-H1 should be released shortly, too. It fixes an annyoing IBIS bug when the X-H1 is used with the brand new Fujinon XF70-300mmF4-5.6.

Also, recently Fujifilm released firmware updates for Fujifilm X-T3, GFX50S and GFX50R as well as for X-E4, X-S10 and X-A7.

Down below the full details for X-T4 firmware 1.20.

** CLICK HERE to Read the Rest of the Article **

POLL: Which Fujifilm System Do You Own?

The Fujifilm team in Japan paid me a few hundreds of bucks to conduct a marketing research among their largest online community, the FujiRumors fellowship, aimed to investigate how many of you actually shoot X series or GFX series.

Just kidding :)

I’ve never received nor will ever receive a single penny from Fujifilm, so rest assured that FujiRumors is and will remain a space 100% independent from Fujifilm.

The true reason for the survey today, is just to satisfy a very personal curiosity.

I wondered how many of you guys own X series cameras and how many own GFX. Or maybe you chose to do it like me, and just own both system (I am waiting for my GFX100S to come). Some might even shoot Fuji + another brand. Whatever it is, feel free to vote the survey down below.

Because I have the impression things might have changed quite a bit compared to January 2019, when I made a similar survey and it turned out that only 3% of FR-readers actually owned a GFX camera.

But maybe I am wrong with my impression. The survey below will show that.

IMPORTANT NOTE: If you pre-ordered the GFX100S as your first GFX camera, and just did not get it shipped yet, you can drop your vote as GFX owner.

I currently own the following systems.... (NOTE: GFX100S pre-orders qualify as "GFX Owner")

View Results

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Fujinon XF70-300mmF4-5.6 In Stock at Adorama

The Fujinon XF 70-300mm f/4-5.6 is now in stock at Adorama here.

I guess that BHphoto here and AmazonUS here will follow shortly.

In Stock Check

CONFIRMED: Registered FF210001 Camera is the Fujifilm GFX50S MKII and Release Date Speculations

Yesterday we told you that Fujifilm will launch the Fujifilm GFX50S MKII in 2021.

But when exactly will it hit the market?

Well, I don’t know that yet.

However, our sources told us that the FF210001 camera recently registered is the codename for the Fujifilm GFX50S MKII and not any other X or GFX camera.

Now, looking at the past time gap between past registrations and release, Fujifilm needed between 1 to 6 months to announce new gear.

If (and that’s a big “if“) Fujifilm keeps the same pace, this means that the Fujifilm GFX50S MKII could be announced as early as April 2021 or latest in late August / early September.

In Stock Check

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