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Fujifilm Displays XF 50mm f/1.0 as “Coming Soon” at London’s House of Photography

You know what’s a really cool thing of being part of the FujiRumors community?

That you guys are my eyes and ears all over the world :).

So it happens that, even though I can not visit the brand new Fujifilm “House of Photography” in London, fellow FR-readers keep me updated, and let me know about their experience. Hence, a little bit, it feels like you allow me to be there with you, too. :)

Today it’s Marc, who sent me a lovely tidbit from inside the “House of Photography“: images of the Fujinon XF 50mm f/1.0, which Fujifilm marks as “coming soon“.

That lens can’t come soon enough!

Other than that, I hear just great things about the “House of Photography”, which also hosts the famous Markus Klinko exhibtion about David Bowie.

So if you are one of the lucky FR-readers living in London or around, definitely go there as soon as you can.

And don’t forget… whatever you hear and see… you are my eyes and ears… ;)

You can contact me anytime at fujirumor@gmail.com or via private message on Facebook or Twitter.

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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New Fujinon XF 50mm f/1.0 Hands-On Images and Accurate Size Comparison with XF 33/1.0, 56/1.2, 50/2, 90/2, 16-55/2.8

Fujinon XF 50mm f/1.0

As you know, Fujifilm canceled the Fujinon XF33mm f/1.0 in favor of the Fujinon XF 50mm f/1.0. As Fujifilm explained at the Fujifilm X Summit, the change was necessary in order to save size, weight (and I’ll add also price).

FujiRumors already made an accurate size comparison between the XF 50mm f/1.0 and the XF56/1.2, XF50/2, XF90/2 and XF16-55/2.8 in this article.

Now new hands on images of the Fujinon XF 50mm f/1.0 appeared on weibo via camerabeta, and you can see them all down below.

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Is it a good Idea to change from XF33mmf/1.0 to XF50mmf/1.0 to save size and weigth?

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Fujifilm X-Pro3 Love & Hate, Fujinon XF50mm F1.0 for XF33mm F1.0, New Lens Roadmaps in 2019 and More Top September Articles

September was a massive month for FujiRumors, with lots of rumors and the X-Pro3 development announcement.

So, never like this month, a summary of the most read articles is needed.

Down below are the top ten September articles you should not have missed!

  1. LEAKED: This is the FUJIFILM X-Pro3 – Dual Screen and Button Layout
  2. Fujifilm X-Pro3 Development Announcement: Coming October 23, First Specs and Images
  3. Some LOVE the Fujifilm X-Pro3, and Here is Why!
  4. Fujifilm Manager Toshihisa Iida Interview: New Fujinon X and G Mount Lens Roadmap in 2019 and 5 to 6 New Lenses in 2020
  5. Fujifilm X Summit LIVE STREAM on FujiRumors Starts Now
  6. Exclusive: Fujifilm X-Pro3 Images Show Tone Curves and Clarity Adjustmenst
  7. All APS-C Shortcomings Exposed in this Image Roundup, and How I Couldn’t “Recover” my Wife – #photosfujicanttake
  8. Fujifilm X-Pro3 has No In Body Image Stabilization (IBIS)
  9. Fujinon XF 16-80mm F4 Review: It Performs Better than More Expensive Professional Lenses
  10. Fujifilm Scraps XF33mm f/1.0 in Favor of Smaller XF50mm f/1.0 – Do You Agree?

Bonus:

Dont’t forget to….

Fujinon XF 50mm f/1.0 Accurate Size Comparison with XF 56mm f/1.2 and XF 50mm f/2

Fujinon XF 50mm f/1.0

As we reported here, for the sake of size and weight, Fujifilm canceled the Fujinon XF33mm f/1.0 from the roadmap and replaced it with a smaller Fujinon XF50mm f/1.0.

The new Fujinon XF50mm f/1.0 will be 35% smaller than the latest Fujinon XF33mm f/1.0 mock-up and also weight under 900 gram, as opposed to the 1.3 kg of the XF 33mm f/1.0.

So I thought I take the official Fujinon XF50mm f/1.0 images shared by Fujifilm here and compare its size with the Fujinon XF56mm f/1.2 and Fujinon XF 50mm f/2.

While this is as accurate as it gets, keep in mind that this is just an early prototype and the final version will surely see some changes.

According to the first results from our survey, you guys agree with Fuji’s choice to change focal length in order to make the lens smaller and lighter.

XF90 vs XF50/1 vs XF16-55

7Artisans Leica M to Fujifilm X and Leica M to Fujifilm GFX Mount Adapters

7Artisans Fujifilm Adapters

7Artisans is probably known well amongst Fujifilm shooters for their very affordable lenses, such as:

But they also have several adapters in offering, such as the 7Artisans Leica M to Fujifilm X mount adapter, and the Leica M to Fujifilm GFX adapter.

More about both both lenses down below.

Leica M to Fujifilm X Adapter

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Fujifilm Scraps XF33mm f/1.0 in Favor of Smaller XF50mm f/1.0 – Do You Agree?

Fujinon XF 50mm f/1.0

There has been a significant change in the Fujinon X mount lens roadmap.

As Fujifilm explained at the Fujifilm X Summit, in order to save size, the scraped the Fujinon XF33mm f/1.0 in favor of a smaller and ligher Fujinon XF 50mm f/1.0.

Down below you can see both lenses side by side.

Do you like this change? Vote the survey.

Is it a good Idea to change from XF33mmf/1.0 to XF50mmf/1.0 to save size and weigth?

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Fujinon XF 50mm f/1.0 Images

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Sirui 50mm f/1.8 1.33x Anamorphic Lens Specs, Price and First Sample Video Shot on Fujifilm X-T3

Sirui 50mm f/1.8 1.33x

FujiRumors already reported about the imminent arrival of the Sirui 50mm f/1.8 1.33x anamorphic lens coming for Fujifilm X.

Cinema5D is at the IBC show in Amsterdam and had the possibility to look closely at it.

In fact, the youtube video above was filmed with Sirui 50mm f/1.8 mounted on the Fujifilm X-T3.

The Sirui 50mm f/1.8 1.33x is the most affordable anamorphic lens on the market, and here are the main specs, shared by Cinema5D:

  • Lens structure: 11 elements in 8 groups
  • Aperture blades: 10
  • Aperture: f/1.8-f/16
  • Sensor coverage: up to APS-C
  • Shooting distance: 0.85m to infinity
  • Focus method: manual focus only
  • Maximum magnification: 1:15.38(V), 1:20.17(H)
  • Filter spec: M67 x 0.75
  • Rotation angle of the focus ring: 143.6°
  • Max. diameter: 68.2mm (2.69″)
  • Diameter of the focus ring: 61.7mm (2.43″)
  • Total length (without lens caps): approx. 106.6mm (4.2″)
  • Weight: approx. 553-562g (1.22-1.24 lbs)
  • Lens mount: Sony FE-mount, FUJIFILM X-mount, M4/3 mount
  • Available in January 2020
  • Price around €700

Don’t forget to:

Fuji Guy Billy & Jonas Rask FujiLove Podcast: About Global Shutter GFX Revolution, Dropping Full Frame, XF 16-80mm and More

The fifth episode of the Fujilove podcast with Fuji Guy Billy and Jonas Rask just went online. For your convenience, here are the previous 4 episodes:

  • episode 1 – XF33mm development challenges and X-H1 market misunderstanding
  • episode 2 – autofocus motors of lenses compared and no more Kaizen love for Fujifilm X-T20
  • episode 3 – digital image stabilization via firmware update and GFX100 talk
  • episode 4 – APS-C crop factor cheating and fast GF lenses potentially coming

It’s a 1 hour podcast, and in case you are in a hurry and don’t have time yet, I cover the whole podcast below. You can listed to it all at sticher and Fujilove.

FUJILOVE PODCAST

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