Fujifilm Colors are Amazing, Says This Guy After Switching from Canon to Fujifilm GFX100

Photographer Samuel Elkins runs a popular youtube channel, and he recently purchased the Fujifilm GFX100.

He comes from full frame Canon, so his expectations where high, especially in terms of colors.

In the video, he goes over 4 images that he imported in Lightroom.

First he noticed that, when he turns the exposure sliders, the images “react so well” and he has never seen his Canon files react that good. He concludes that this is probably because the “image quality is off the charts. I think a lot has to do with the 16bit color depth.” on the GFX100.

He edits his images for about 20 seconds, but then remarks:

I want you guys to notice, how good it looks, just right out of the camera. Great skin tones. Great dynamic range. Great colors.

Overall he seems to experience what many Fujifilm shooters are already familiar with: faster image editing thanks to the great Fuji files out of the box.

IN STOCK NOW: Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm GFX100 Finally In Stock after a Modest Wait of 6½ Months

The Fujifilm GFX100 is now in stock at Adorama and very soon also at B&H Photo and AmazonUS.

On Adorama you can save up to $200 if you purchase the Fujifilm GFX100 with:

FujiRumors told you that the demand for GFX100 cameras tripled Fuji’s (already optimistic) forecast, and Fujifilm managers later on said here that the demand was “more than twice” what they expected. But nevertheless, the wait for the GFX100 (as well as other gear, such as the 16-80 lately) was simply too long.

GFX Community

USA GFX100 In Stock Check

EU GFX100 In Stock Check

DPReview Products of the Year 2019: Sony A7R IV Beats Fujifilm GFX100 and Fujifilm X-A7 Pleasing Surprise

Best Gear 2019

DPReview declared their products of the year 2019.

When it comes to the overall best product, the Sony Alpha a7R IV beats the Fujifilm GFX 100.

On the other hand, the Fujifilm GFX 100 snaps the “best innovation award“, showing that Fujifilm is doing something special with its medium format line, and, as opposed to Tony Northrup GFX pessimism, I explained in this popular article why the GFX system has all the potential to break through in future.

Now back to the best of.

A pleasing surprise is the Fujifilm X-A7, a line that has been widely ignored on the web so far, but finally finds a spot in the sun, as the second best entry level ILC after the Canon EOS M200.

Check out the full ranking down below.

DPReview product of the year, 2019

  1. Sony Alpha a7R IV
  2. Fujifilm GFX 100
    Pro wedding and event photographers, portrait and lifestyle shooters, and even a certain type of videographer have kept the GFX 100 on more or less continuous backorder since it was released. You may not need 100MP, but some people do. And the GFX 100, with Fujifilm’s range of excellent GF lenses, makes 100MP shooting practical and enjoyable.

DPReview innovation award

  1. Fujifilm GFX 100
    While very little about the GFX 100 is new or unique to this model, what counts is how all the ingredients are mixed together. The addition of in-camera stabilization, impressive video capture and hybrid on-sensor PDAF to the medium format world makes the Fujifilm GFX 100 among the most capable and most innovative cameras out there.
    Fujifilm has been working hard to democratize digital medium format for a couple of years, but with the 100 megapixel GFX 100, the company completely changed our understanding of what a medium format camera could be.
  2. Canon RF 70-200mm F2.8L IS USM

Best high-end ILC

  1. Sony Alpha a7R IV
  2. Panasonic Lumix DC-S1R

Best midrange ILC

  1. Canon EOS M6 Mark II
  2. Nikon Z50

Best entry-level ILC

  1. Canon EOS M200
  2. Fujifilm X-A7
    “a significant camera for Fujifilm, and a great all-round option for beginner photographers in general. Significant for Fujifilm because it’s the company’s first entry-level offering that has really impressed us“

Best consumer stills / video camera

  1. Panasonic Lumix DC-S1
  2. Sony Cyber-shot RX100 VII

Best compact/fixed lens camera

  1. Ricoh GR III
  2. Sony Cyber-shot RX100 VII

Best prime lens

Best zoom lens

  1. Canon RF 70-200mm F2.8L IS USM
  2. Nikon Z 24-70mm F2.8 S

Best accessory

  1. GNARBOX 2.0 SSD
  2. Peak Design Travel Tripod

Best smartphone camera

  1. Google Pixel 4
  2. Apple iPhone 11 Pro

Read the full article and the motivation behind each choice at DPReview

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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Shooting a Documentary with FUJIFILM GFX100, Matt Granger GFX100 Review, IBIS Performance Test

Fujifilm GFX100

The Fujifilm GFX100 will probably be in stock in 2022, so until then, I try to entertain you with roundups :).

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Video Documentary with GFX100

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Fujifilm GFX100 Firmware 1.03 Released

Fujifilm just released Fujifilm GFX100 firmware ver. 1.03, which incorporates the following issues:

  1. The slight defect is fixed about the color quality of the interchangeable electronic viewfinder “EVF-GFX2” bundled with GFX100.

You can download GFX100 firmware 1.03 here.

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Fujifilm’s Classic Negative Film Simulation Coming via Firmware Update to X-T3, GFX100 and X-T30

Classic Negative

As FujiRumors already told you here, along with the Fujifilm X-Pro3 on October 23, Fujifilm will also launch the new Classic Negative film simulation.

Classic Negative has a lovely nostalgic and vintage touch to it (see images below).

The good news I hear from sources:

  • Fujifilm will upgrade X Processor 4 cameras (Fujifilm X-T3, X-T30 and GFX100) with Classic Negative film simulation

Sadly (if the rumor is correct), my lovely little X-E3 won’t get it.

↓ First Classic Negative Samples at the Bottom ↓

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Fujifilm GFX100 Firmware 1.02 Released

Fujifilm just released Fujifilm GFX100 firmware ver. 1.02, which incorporates the following issues:

  1. OFF setting is added to the switching function by pressing the DISP/BACK button of information display on the EVF.
  2. The phenomenon is fixed that in the interval shooting, exposure mode (P/A/S/M) changes after the first frame.
  3. The phenomenon is fixed that with the shooting conditions below, RAW images developed by application software become black.
    ･ISO: 100 or less
    ･Shutter speed: 50 min. or longer
    ･Noise reduction: OFF
  4. Fix of slight defects.

You can download GFX100 firmware 1.02 here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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RUMOR: New Film Simulation Coming with Fujifilm X-Pro3… and to Fujifilm X-T3, X-T30 and GFX100 via Firmware Update?

Fujifilm X-Pro3

The Fujifilm X-Pro3 will come with a new film simulation.

I think this rumor will not only make future Fujifilm X-Pro3 owners happy, but also owners of Fujifilm X-T3, X-T30, GFX100, since those cameras share the same X Processor 4 and this could mean Fujifilm can update those cameras with this new film simulation.

TO BE CLEAR: I have no rumors that Fujifilm will update all X Processor 4 cameras with this new film simulation.

Recently Elia Locardi met Minami-San, Fujifilm’s color guru for the last 50 years. Minami-San developed the original Fujifilm film colors and is now responsible for the film simulation development. You can read the whole story here.

Previous Fujifilm X-Pro3 rumors

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