According to our information, just at launch, the demand was triple the (already optimistic) forecast by Fujifilm. Managers later on officially said sales are more than twice what they expected.
As a consequence, it took a long time to finally ship it, and until just recently it was not always easy to find in stock.
If you can afford it, this camera will make you very happy for sure in terms of image quality. Another topic is the ergnomic layout. Personally I wish it would have more of that retro feeling. But that’s niche, so Fujifilm wanted to go more DSLR style mainstream with this body.
BHphoto will host a Fujifilm Demo Zone Event on Wednesday, March 11, where you can touch and try the latest and greatest Fujifilm gear and chat with Fujifilm experts.
So, if you want to put your hands on the Fujifilm X-T4, X100V, X-Pro3 and more, you can register for the event here.
Wednesday, March 11, 2020 11:00 AM ET – 4:00 PM ET
Speakers: Fujifilm
Event Type: Photography
Skill Level: Basic, Intermediate, Advanced
Location: B&H Superstore – Second Floor Photo Department
News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.
Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.
With that said, the iF Design Awards have been assigned, and Fujifilm wins with 10 products (last year they won 20 awards):
Fujifilm wins the internationally prestigious “iF Design Awards” for 10 products
“FUJIFILM GFX100” mirrorless digital camera is awarded the highest ranked “iF Gold Award”
Recognized for design excellence, advanced performance and superior operability
Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).
This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.
But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.
The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.
In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.
Down below you can see the summary of the report as well as screenshots.
GFX100 image in normal mode… imagine what will happen when you quadruple the resoultion ;)
Back in October 2018, I told you the Fujifilm GFX100 will have pixel shift multishot. However, in March 2019 here, I got an update from a source, that pixel shift multishot won’t be ready for launch.
Some readers were worried, that this could all just be plain wrong rumors, and so I asked trusted sources again, and in July 2019 they confirmed: pixel shift multishot will come for sure, “it’s just a matter of time“.
Finally, Fujifilm officially disclosed plans for Pixel Shift multishot on Fujifilm GFX100 at the latest Fujifilm X summit.
They also showed a sample image during the X Summit live streaming (go to minute 40:20), but those are taken with GFX100 in normal mode (and it’s already impressive).
I thought this deserves to be highlighted in a dedicated article, as this is certainly a significant improvement the Fujifilm GFX100 will get via firmware update.
Lok brings you inside the Fujifilm factory in Sendai, Japan.
The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.
You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.
Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.
And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.
At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.
Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.
The production of Fujifilm X-H1 probably only ended in the second half of 2019.
Steelsring has posted an update regarding its recently released Nikon F to Fujifilm GFX autofocus adapter.
1) Contrast based AF support to F-mount compatible type G, E and AF-P lenses
2) Auto aperture control for type E lens
3) Manual aperture lever for type G lens, real-time aperture control , nonadjustable from camera body, only the current max aperture is displayed in camera.
4) Full EXIF recording for supported lenses
5) Type D lens is not supported, AF is impossible with this adapter,EXIF is recorded.
6) Lens VR/OIS support
7) Support 35mm format mode of GFX
8) F-mount lenses AF performs better than EF lenses on GFX due to different AF driving mode.
Also, they say:
BTW: A high AF performance FW update will be available in Q1, 2020 for FUJIFILM cameras , especially for GFX 100s and latest FX cameras
It’s unclear if he refers to further improvements to the adapter, or to a Fujifilm firmware improvement for Fujifilm GFX100.
2020/01/04 Steelsring EF-NZ v1.03 Firmware Update, improved lens compatibility and EXIF info recording, download it here, for details see release notes.
ALPA is reviving a historical and style-forming brand in the field of cinematography: Introducing the unique ALPA SWITAR Cine Primes, the formerly well-known brand for the 16 mm format now plays in the top league of large sensor formats. The comfortable image circle of 70 mm offers more than enough reserves for all digital cine sensor formats known today. It can also be used with the Fujifilm GFX100 and the ALPA Platon without plenty of reserve. No problem for ALPA Switar Cine Primes. We plan to expand the line from 35 to 210 mm (comparable to a 21 – 127 mm on ALEXA MINI) with a super-wideangle lens of 24 mm and a 120 mm Macro.
Fujifilm has a clear strategy: do not join the overcrowded mirrorless full frame war, dominate APS-C and MF, and then attack full frame from both sides.
If that will work, only time will tell.
But GxAce seems to be one of those, who thinks this strategy could actually work out well for Fujifilm.
Now he also reviewed the Fujifilm GFX100, and he says that:
in a few years, when the features and reliability and performance of the GFX100 trickle down to cheaper cost models, it really will make full frame difficult to choose over the alternative
Looking at the fact, that already now 70% of GFX users come from Full Frame, as a Fujifilm manager officially said here, he might not be too far off with his prediciton.
You can see the full review above and read a summary below.
it surprised him how similar it was to a Fujifilm X-T3, in the way it performs and handles
10,000 seem much, but it’s priced around a top tier DSLR
it’s by far the easiest and most reliable medium format to use
images are just ridiculous
it’s actually a light camera
futuristic and modern looking design, he likes that
he’d like that “cyper-punk” design also for the X-T line
very good battery life
AF is not as good for video as it is for stills. He shoots manual focus in video anyway
he used an anamorphic adapter
the GFX100 opens up doors to get similar aesthetic look to an Alexa 65 or an Imax camera, for a fraction of the cost
he’d live Indie filmmakers to make videos on GFX100 instead of a Red or Blackmagic. You get a look that isn’t possible with those cameras, unless you go up an spend $100,000 for an Arri Alexa
this camera is a paradigm shift in photography
first MF camera that functions and works just as easily and as conveniently as your tipical mirrorless camera
a huge step in terms of bringing medium format to the everyday person
in a few years, when the features and reliability and performance of this camera trickles down to cheaper cost models, it really will make full frame difficult to choose over the alternative
Read also:
fujirumors.com – Fujifilm X vs GFX: Which System is More Future Proof? – POLL
fujirumors.com – Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
fujirumors.com – Fujifilm Manager: “70% of GFX Users Came from Full Frame.
Photographer Samuel Elkins runs a popular youtube channel, and he recently purchased the Fujifilm GFX100.
He comes from full frame Canon, so his expectations where high, especially in terms of colors.
In the video, he goes over 4 images that he imported in Lightroom.
First he noticed that, when he turns the exposure sliders, the images “react so well” and he has never seen his Canon files react that good. He concludes that this is probably because the “image quality is off the charts. I think a lot has to do with the 16bit color depth.” on the GFX100.
He edits his images for about 20 seconds, but then remarks:
I want you guys to notice, how good it looks, just right out of the camera. Great skin tones. Great dynamic range. Great colors.
Overall he seems to experience what many Fujifilm shooters are already familiar with: faster image editing thanks to the great Fuji files out of the box.
