Fujinon XF33mmF1.4 and XF23mmF1.4 II Coming with Linear Autofocus Motor and Weather Sealing on September 2

The Fujinon XF33mm f/1.4 and the Fujinon XF 23mm f/1.4 II will be announced on September 2.

Today we can tell you that both these lenses will have weather sealing as well as linear motor autofocus.

As explained by Fuji Guy Billy in this article, Fujifilm uses four different type of motors in their lenses:

  • stepping motors
  • linear motors
  • DC coreless motors
  • ultrasonic type of motors

Each motor has its Pros and Cons and you can read about it here.

Linear motors are certainly not the smallest, but they have two wonderful characteristics: they are fast and silent.

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EXCLUSIVE: Fujinon XF33mm f/1.4 to be Announced on September 2

Our sources contacted me and informed me that also the Fujinon XF33mm f/1.4 will be announced on September 2.

September 2 is going to be a fantastic day for Fujifilm shooters, don’t miss out on the Fujifilm X Summit party here on FujiRumors!

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BREAKING: Fujinon XF23mmF1.4 MKII with Weather Sealing to be Announced September 2

You might remember we told you back in April that Fujifilm will launch the Fujinon XF23mmF1.4 MKII and that it should be released in 2022.

Well, it is correct, the XF23mmF1.4II is coming, but earlier than originally planed.

According to sources Fujifilm stepped on the gas and anticipated the release of the Fujinon XF23mmF1.4 MKII to 2021.

I don’t know when exactly it will ship, but the official announcement will take place at the Fujifilm X Summit on September 2.

Another tidbit a kind new source passed us (thanks, also for the X-T30II) : it will come with weather sealing.

The original Fujinon XF23mmF1.4 was my workhorse at the recent wedding I photographed and it performed admirably in combination with the Fujifilm X-T4.

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Fujifilm X-T30II to be Announced September 2

We told you that “surprise” Fujifilm X series camera to come in 2021 will be the Fujifilm X-T30II.

I forgot to tell that our new source added it will come “alongside GFX50S II”, which means that it will also be announced on September 2.

There will a Fujifilm X Summit on September 2.

Feel free to join the live stream and following live blog on FujiRumors on September 2.

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EXCLUSIVE: Never Rumored Fujifilm X Camera Coming 2021 Will be Called…

After I told you that Fujifilm will announce a never rumored before X series camera in 2021, I have been contacted by a few sources, including an anonymous source (*message to source below), who told me which camera it will be.

The camera will be the Fujifilm X-T30II.

Yes, Fujifilm X-T30 MKII and not Fujifilm X-T40.

*thanks for contacting me and informing me. I have read also the second part of the rumor which will go online shortly. If you want, you can now drop me again a message via rumor box by using a nickname so I can recognize you in case you decide to contact me again in future. You can also contact me at fujirumor@gmail.com if you want.

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Mirrorless Market Share 2020: The Rise of Canon (+6%) Affects Sony (-7%), Fujifilm Stable Third at +5% from Nikon

A couple of days ago we have share the market share for the entire digital camera market and we saw that Fujifilm is 4th. We also saw that only Fujifilm, Sony and Canon where able to gain some market share.

Now SonyAlphaRumors spotted a Financial Times article, where we can see the data for mirrorless cameras market share in 2020.

As usual, the data is provided by Techno System Research, a major marketing research company located in Japan.

We can see that, just as in 2019, Fujifilm is third in the mirrorless camera market share, followed by Olympus, Nikon and Panasonic.

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

Compared to 2019:

Fujifilm is substantially stable with about the same market share of 2019 and still 5% ahead of Nikon.

Sony lost most in terms of market share (-7%). The big winner is Canon, who gained about 6%.

Nikon is on the 4th position.

The dead Olympus has still more market share than Panasonic, who went all-in with full frame mirrorless.

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BREAKING: Fujifilm X Summit on September 2 with LIVE STREAM on FujiRumors

FujiRumors already told you that Fujifilm will announce new gear on September 2.

Well, I am glad to report that Fujifilm will announce it during a dedicated Fujifilm X Summit live stream event.

Those events are just fun, and FujiRumors will cover it all for you.

So definitely tune in on FujiRumors on September 2.

What we can expect and what not is listed here.

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BREAKING: One More and Never Rumored X Series Camera Coming 2021

Do you remember when I told you that there won’t be any more X series camera in 2021 and that the next X series camera to hit the market will be the Fujifilm X-H2?

Well, forget about it :).

According to our trusted sources, Fujifilm will launch one more X series camera in 2021.

The camera has never been rumored before (so it can’t be the Fujifilm X-H2).

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MARK THIS DATE: Next Big Fujifilm Announcements on… The Answer Now on FujiRumors!

Are you all here?

Good, so let’s rock the party ;).

According to our trusted sources, the next big Fujifilm announcement will happen on September 2.

So definitely mark this date.

Of course I will live blog the event here on FujiRumors (this time I won’t have a birth on announcement day ;)).

Feel free to join us here on FujiRumors.

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Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9％ (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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